81. Supplement Skeptecism: What To Look For & Why It Really Matters with Ritual CEO, Katerina Schneider

In this episode, Elizabeth sits down with Katerina Schneider, founder and CEO of Ritual. Kat shares her refugee-to-founder story, imposter thoughts that almost kept her from starting, and the moment she built Ritual while four months pregnant after not finding a prenatal she trusted.

She explains what “clinically studied” should actually mean, why dose and form matter, and how Ritual runs clinical studies on finished products. The conversation covers safety gaps in the supplement industry, the lack of federal upper limits for heavy metals, third-party certifications and traceability, and how delivery tech changes efficacy. Kat also talks about notable findings from Ritual research, including cortisol reduction in moms on their prenatal, folic acid and MTHFR considerations, mislabeled melatonin gummies, why vitamin D is commonly low, and her own nightly magnesium glycinate + tart cherry routine. You’ll leave with a clear checklist for evaluating supplements and making informed choices.

Connect with Katerina Schneider / Ritual:
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TikTok: @tiktok.com/@ritual
Shop: ritual.com

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