Violette_FR Founder Violette Serrat on Her Innovative, Effortless French-Inspired Products and Launching in Sephora

Violette Serrat (instagram.com/violette_fr) is a makeup artist, designer, and founder of the popular makeup brand Violette_FR (violettefr.com/?srsltid=AfmBOoqHneEHor10UAbohf…). She began her career in fine art and makeup artistry (listen to her Second Life episode from 2023 here (podcasts.apple.com/us/podcast/second-life/id13…)!) before launching Violette_FR in 2021. This week, she joins Who What Wear Beauty Director Erin Jahns (instagram.com/erin_jahns) to talk about her brand's recent launch in over 190 Sephora stores across North America and how she’s bringing her democratic approach to French-girl beauty to new customers. Plus, they dive into her gondola design at Sephora, her hero products (like the best-selling Boum-Boum Milk (violettefr.com/products/boum-boum-milk-50-ml?s…)), and what exciting things Violette_FR has coming down the pipeline.
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