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Times Tech· Staffel 3

Will.i.am: musicians will survive AI

Freitag, 17. Juli 2026 · 38 min

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Will.i.am is not as worried about AI and artists. He tells Katie Prescott that the "creatives will be alright," but it's "the assistants, the sales clerks, the lawyers, the accountants" that we should be concerned about.

As musicians, publishers and Silicon Valley debate over whether AI should be allowed to train on creative work, the Black Eyed Peas musician and tech investor offers a different take. He says music has always borrowed from what came before – from samplers to bass lines and rhymes. So what changes when machines start borrowing too?

Plus, Danny Fortson and Katie discuss Anthropic’s stark new AI advert, Demis Hassabis’s call for an AI watchdog, and whether governments can keep up with the pace of artificial intelligence.

Watch on YouTube (youtube.com/playlist?list=PLje9qGTvGLgpAYw56Sk…)

Producers: Marnie Duke & Shabnam Grewal
Executive Producer: Priyanka Deladia
Image: Getty

Clip: Claude

Music Credit: Contains a sample of the recording "Billie Jean."
Performed: Michael Jackson,
Written: Michael Jackson.
Published: Sony/ATV Songs LLC o/b/o Mijac Music
Courtesy: Epic Records, a division of Sony Music Entertainment.

Music Credit: Contains a sample of the recording "Caribbean Queen - No More Love on the Run”
Performed: Billy Ocean
Written: Billy Ocean, Keith Diamond
Published: Jive Records/ Sony Music Entertainment
Courtesy: Sony Music Entertainment

Music Credit: Contains a sample of the recording "Boom Boom Pow.”
Performed: Black Eyed Peas William Adams (will.i.am), Stacy Ferguson (Fergie), and Jaime Gomez (Taboo)
Writen: William Adams (will.i.am), Stacy Ferguson (Fergie), Allan Pineda (apl.de.ap), and Jaime Gomez (Taboo).
Published: Will.i.am Music Publishing, Jeepney Music, Headphone Junkie Publishing, Tab Magnetic Publishing, and EMI Music Publishing
Courtesy: Interscope Records.
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