Sydney Sweeney naked ad controversy: what’s she playing at? - The Latest

The actor Sydney Sweeney is under fire for ‘sexualising women’s sports’ in an ad campaign for US sports prediction company Novig, which features a series of images of her in various states of undress as she pretends to play different sports. The ad has been widely criticised by a number of sportswomen, including Olympic swimmer Ariarne Titmus who described it as ‘infuriating’ and a ‘kick in the teeth’ to women who have ‘spent decades perfecting their craft’. Sweeney has responded by saying the ad was about ‘embracing a fun idea’. Lucy Hough speaks to Guardian feature writer Elle Hunt <strong>– </strong><a href="youtube.com/@todayinfocuspodcast"; rel="nofollow"><strong>watch on YouTube</strong></a>. Help support our independent journalism at <a href="theguardian.com/infocus">theguardian.c…;