Does Video-Game Marketing Really Work? [Mailbag]

Jason, Maddy, and Kirk open up the mailbag for some questions about video-game marketing, female protagonists, what's going on at Studio ZA/UM, and much more.

One More Thing:

Kirk: Mixtape

Maddy: Knotwords

Jason: Planet Money

LINKS:

Kirk’s essay about Mixtape (kirksnotes.com/p/panic-at-the-mixtape), and the YouTube video version (youtu.be/H-7uoiRWyxs?si=4FGNepftfLQYQucK)

mothership.blog/irene-kohs-angel-arcade-is-abo…

Garbage Day’s most recent article (garbageday.email/p/everything-s-probably-fake-…) on modern marketing firms, social astroturfing, Geese, and that whole mess

Marketing

The Roottrees Are Dead (howtomarketagame.com/2025/04/28/how-an-itch-io…)

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