Can Drinks Brands Tap Into Halloween's Ascendence?

With spooky season in full force, Adam, Joanna, and Zach discuss the rising importance, both culturally and financially, of Halloween, and speculate about why it is that drinks brands have largely struggled to market to the occasion. Is it a case of an outdated notion that it's still a holiday for kids? The fact that there's not a clearly identified food or meal as a part of the celebration? Why don't we see holiday-themed packaging for every brand that can slap a pumpkin or a black cat on their can or bottle? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and cheers!

Zach is reading: What’s the Most Overrated White Wine? (vinepair.com/articles/wa-wine-pros-overrated-w…)

Joanna is reading: What’s the Weirdest Dish Modification Request You’ve Received? (vinepair.com/articles/wa-chefs-weirdest-dish-r…)

Adam is reading: 10 Bars and Restaurants That Defined the Modern Martini (vinepair.com/articles/bars-restaurants-defined…)

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