Should Wineries Prioritize Urban Tasting Rooms?

Adam, Joanna, and Zach respond to a listener question about urban wineries and tasting rooms. Do consumers care that much about the traditional winery aesthetics, being in the vineyard, or even going to wine country? Can being closer to your audience and being able to offer a more varied experience make up for losing that sense of pastoral beauty? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and cheers!

Zach is drinking: Laurent-Perrier (laurent-perrier.com/en) 2008 Brut Champagne (Go Seahawks!)

Joanna is drinking: On The Rocks (otrcocktails.com) Boulevardier

Adam is drinking: Guinness at Meetinghouse (meetinghousebeer.com)

Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair
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