The original working titles for some of the world's best-known brands

Coming up with a brand name is difficult. Just ask James. When he was a branding consultant he named two television channels. Both have since been scrapped.

In this episode, Charles and James reveal the original working titles for some of the world’s most well-known brands. Some are brilliant, some are incredibly weird. One could have totally changed the way we think about using search engines.

James also shares his war stories about naming brands, and how senior people with no skills or experience always want to get involved. Plus, James and Charles start the process of renaming Wankernomics.
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