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How to Create a Go to Market Strategy that Drives Sales on Day One
A solid go-to-market strategy can make or break your WordPress product’s success. Join us as we chat with Nathan Weller, Product Marketer at StellarWP, about crafting an effective strategy that aligns marketing, sales, and product developme
How to Choose a Business and Pricing Model for your Product
Join hosts Amber, Zack, and guest Ramesh Subramaniam of Retainful to discuss how to decide on a business and pricing model that works for your next WordPress product.
How to Develop your Product From Alpha to Launch
Bringing a WordPress product from alpha to launch is a journey filled with challenges, lessons, and strategic decisions. Join us on February 19 at Noon Eastern as we dive deep into this process with Jonathan Jernigan, author of Pie Calendar
How to Create a Logo for your Next WordPress Product
Designing a product logo is more than just picking a font or color palette—it’s a strategic move that can elevate or undermine your WordPress product’s identity. Joel Butler, Multimedia Designer at StellarWP, joins us to talk about why desi
How to Fund your Next WordPress Product
In this episode of WP Product Talk, hosts Katie Keith and Amber Hinds interview Marieke van de Rakt from Emilia Capital to discuss various funding strategies for developing a WordPress product. They explore bootstrapping, loans, investment
How to Choose What Digital Product to Build
In this special episode of WP Product Talk, hosts Matt Cromwell, Amber Hinds, and Katie Keith kick off Seasons 6 and 7 by discussing how to choose the right digital product to build. They emphasize the importance of conducting thorough rese
Pricing WordPress SaaS: Balancing Value and Growth
In this episode of WP Product Talk, hosts Katie Keith and Zack Katz discuss WordPress SaaS pricing strategies with guest Beka Rice. They explore how proper pricing is essential for maximizing revenue, particularly for SaaS products in the W
Are You A/B Testing for Maximum Conversions?
In this episode of WP Product Talk, hosts Katie Keith and Matt Cromwell interview Tom Carless, creator of the A/B Split Test plugin for WordPress. They discuss the importance of A/B testing for improving website conversions and share person
From Zero to SEO Hero: Building Organic Growth for WordPress Products
In this episode of WP Product Talk, Alex Moss from Yoast discusses strategies for building organic SEO for WordPress products. Co-hosts Katie Keith and Matt Cromwell dive into the importance of SEO in today's AI-driven world, sharing insigh
The Plugin Directory: What Should Freemium Product Owners Do About WordPress.org?
In this special episode of WP Product Talk titled "The Plugin Directory: What Can Freemium Product Owners Do in Light of .org Concerns?", we gather all our co-hosts for a comprehensive discussion on the challenges facing freemium product ow
Why Email Marketing Sucks and How to Make It Not Suck
In the upcoming episode of WP Product Talk titled "Why Email Marketing Sucks and How to Make It Not Suck," we welcome Adrian Tobey from Groundhogg. Adrian will share his candid insights on the common pitfalls of email marketing and provide
How Your Business Can Thrive With Partnerships
In this episode of WP Product Talk, we’re diving deep into the power of partnerships in the WordPress product ecosystem. Join host Zack Katz as he chats with Jason Coleman, both experienced WordPress product business owners who have success
The Power of Personal Branding
In this episode, we explore the concept of personal branding and its significance for WordPress professionals. Our guest, Chris Lema, is synonymous with WordPress and Personal Branding. He will share practical strategies for building a stro
How Pre-Launch Marketing can help HYPE your Next Product Launch
Join us for the latest episode of WP Product Talk, "How to Create HYPE for Your Next Product Launch," with our guest, Kevin Geary. Kevin is launching a new offering right now called Etch (https://etchwp.com/), and his pre-launch tactics are
Is the WordPress Market Share Declining and What to do about it?
Join Matt Cromwell (https://wpproducttalk.com/co-host/matt-cromwell/) and Amber Hinds (https://wpproducttalk.com/co-host/amber-hinds/) for a critical two-part discussion on WordPress market share position. Part 1: WordPress Market Share Ana
Should you list your product in a marketplace?
Join co-hosts Katie Keith and Zack Katz as they dive into the world of WordPress product distribution with special guest Vova Feldman, founder of Freemius. In this episode, they explore the pros and cons of listing WordPress products on mar
Marketing Problems? How to Reverse your Declining SEO
In this episode of WP Product Talk, we’re diving into an issue that more and more product owners have been struggling with over the past 9 months: how to tackle declines in your SEO. It has been a volatile period for SEO, with seemingly-con
Building Better Product Experiences in WordPress
Join co-hosts Matt Cromwell and Amber Hinds as they welcome Mike McAlister, founder of Four Eyes Studio and creator of the innovative Ollie theme for WordPress. In this episode, Mike shares insights on enhancing product experiences within t
What’s the Deal with Web Apps?
If you have a WordPress product, there’s no reason to think beyond plugins, right? Not so fast. In today’s world, where website owners increasingly demand more from their sites and stretch the boundaries of what can be done within WordPress
How to Expand your WordPress Business with Affiliate Marketing
Join us for a forthcoming episode of WP Product Talk titled "How to Expand Your Reach with Affiliate Marketing," featuring Alex Standiford, founder of Siren Affiliates. Alex brings his extensive experience in affiliate marketing strategies
The Unique Challenges of Marketing to the WordPress Audience
In this episode of WP Product Talk, we're joined by Rytis Lauris, co-founder and CEO of Omnisend. Rytis, an expert in e-commerce marketing automation, will share his insights on the unique challenges and strategies for marketing to the Word
Special Episode with Matt Mullenweg: “What Would Matt Do?”
In this extra special episode of WP Product Talk, we're joined by the one and only Matt Mullenweg - Founder and CEO of Automattic. As the paramount WordPress product owner, Matt has a huge amount of experience of building successful WordPre
Building a Product that Goes Beyond WordPress
Episode 68 Show Notes: Expanding Horizons – Building a Product That Goes Beyond WordPress Welcome to another episode of WP Product Talk! Today, we're diving into a compelling question that many WordPress product creators face: what lies bey
Navigating Refunds and Renewals in WordPress Businesses
In this episode of WP Product Talk, co-hosts Matt Cromwell and Katie Keith dive deep into the complexities of refunds and renewals within the WordPress product space. The conversation is kick-started by a tweet from Katie about a surprising
Giving Away the Farm! How many features should you put in your Freemium plugin?
Are you a developer wondering how many features you should include in your Freemium plugin before giving away the farm? In this episode, we dive deep into the world of Freemium plugins and discuss the delicate balance between offering value
Finding Product Market Fit
Are you struggling to find the perfect product market fit for your business? In this episode, we dive deep into the strategies and techniques that can help you identify and target the right audience for your products or services. Whether yo
Why your plugin needs to follow WordPress Coding Standards
Are you a WordPress plugin developer looking to take your work to the next level? In this episode, we dive into the importance of following WordPress Coding Standards when creating plugins. Whether you're a seasoned developer or just starti
Scaling your WordPress product business
Are you ready to take your WordPress product business to the next level? In this episode of WP Product Talk, we dive into the topic of scaling your WordPress product business. Whether you're just starting out or looking to grow your existin
Do what you love, outsource the rest
In this week's WP Product Talk, we're excited to have Stephanie Hudson, co-founder and agency coach at FocusWP and author of The Sizzle AI email newsletter. Stephanie brings her extensive experience in web development, brand creation, and b
Building a Community around your Product
We're joined by Kathy Zant! She's a website security expert, a WordPress community expert, and a motivating colleague, speaker, and friend to many in the WordPress community. She'll share with us how she's helped grow and foster thriving co
