From $1 Cosmetics to a Multi-Billion Dollar Beauty Empire with e.l.f. CEO Tarang Amin

e.l.f. Beauty CEO Tarang P. Amin shares how he transformed a discount internet cosmetics company into a multibillion-dollar beauty powerhouse over the last 12 years. He discusses the brand's massive TikTok success, the strategy of maintaining prestige quality at low prices and the $1 billion acquisition of Hailey Bieber’s Rhode Skincare. Amin is a member of the WSJ Leadership Institute's CEO Council. Recorded on June 24, 2026.

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