Gossip Girls: Louella Parsons And Hedda Hopper (The First Lady, Episode 2)

In 1923, Louella Parsons signed a contract with William Randolph Hearst for nationwide syndication of the first major Hollywood gossip column. Parsons quickly built a brand based on protecting (and whitewashing) Hollywood’s interests, as well as Hearst’s, relentlessly promoting — and spying on — Hearst’s mistress, Marion Davies.