#561 - How to Coach Sales Reps Using “Based On What” Thinking | Cameron Shahabedin

Turn reps into self-sufficient closers with structured call coaching, “based on what” thinking, and problem-solving leadership systems

🎙️ ACTIONABLE TAKEAWAYS:

• Reinforce pillars everywhere, not just on callsBake core behaviors (like upfront contracts) into coaching, decks, and workflows so reps can’t skip them.

• Model the behavior you expectLeaders should demonstrate the same frameworks (e.g. upfront contracts, structured thinking) in coaching and team meetings.

• Set “realistic but uncomfortable” goals with proofUse past data + missed opportunities to show exactly how higher targets are achievable.

• Coach leaders with a consistent scoring rubricStandardize feedback (what worked, what didn’t, next steps quality) so performance is measurable and repeatable.

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