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30 Minutes to President's Club | No-Nonsense Sales

von Armand Farrokh & Nick Cegelski

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The #1 sales podcast in the world, fueled by hyper-actionable sales tactics from the top 1% sellers at companies like Salesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, Northwestern Mutual.

30 Minutes to President's Club cuts all the BS, fluffy mindset stories, and sales academia to give you the most actionable sales tactics that get you to President's Club. Every episode is a supercharged 30 minutes where you'll hear step-by-step breakdowns in every key dimension of sales, including:

Prospecting: How to open conversations to triple your pipeline

Discovery: How to ask questions that uncover massive pain

Process: How to get big contracts over the line

Leadership: How to hire and train world class teams.

Your founding hosts are Nick Cegelski (3x top enterprise seller) and Armand Farrokh (VP of Sales at 29, ex-Pave, ex-Carta) joined by co-host Mark Kosoglow (CRO @ Catalyst, ex-Outreach).

Whether you're a seller listening to the (SELL) show or leader tuning into the (LEAD) show…

Get ready, you're going to President's Club.

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  1. #622: Sales Enablement Playbook: How To Win Your First 90 Days

    Kayde Givens 3x'd quota attainment in her first four months as VP of Enablement. She walks through her first 90-day playbook, from building her 30-60-90 plan to using seller feedback and revenue data to identify which enablement initiatives

  2. #621: How to Find the Buying Signals That Actually Close Deals | Angela Garinger Bennet

    Angela Garinger Bennett, VP of AI GTM Transformation at Outreach, breaks down how sales leaders can use buying signals and AI agents to accelerate deals, identify risks, and coach their teams more effectively. 🚨 Build a signal-to-stage map

  3. #620: LinkedIn Social Selling Masterclass: Everything You Need to Book Meetings

    Grab the free Sales Nav Filters + Inbound Alerts toolkit:https://www.30mpc.com/blog/social-selling-the-warm-pipeline-machine The Social Selling Course is live!:https://30mpc.com/course/social-selling-course Sam McKenna, CEO of #SamSales, sh

  4. #619: Active Listening to Loosen up Your Discovery Calls and First Dates | Sam McKenna | 30MPC Hall of Fame

    The Social Selling Course is live. Get the launch-week discount and save $50 through Oct 26:https://30mpc.com/course/social-selling-course FOUR ACTIONABLE TAKEAWAYS • 3-step process every time you book a meeting: Show gratitude, send an inv

  5. #618: LinkedIn Sales Navigator: How I Get Warm Intros Every Week

    The Social Selling Course is live. Get the launch-week discount and save $50 through Oct 26:https://30mpc.com/course/social-selling-course Sam McKenna puts Nick to the test after five months of building 30MPC's new Social Selling Course tog

  6. #617: Three Steps to Use LinkedIn to Find More Prospects | Charlotte Johnson | 30MPC Hall of Fame

    Grab the free Sales Nav Filters + Inbound Alerts toolkit:https://www.30mpc.com/blog/social-selling-the-warm-pipeline-machine Our Social Selling course is now live. Order it here:https://30mpc.com/course/social-selling-course 🎙️ ACTIONABLE

  7. #616: How I Use LinkedIn Sales Navigator to Find Warm Leads (Crash Course)

    Grab the free Sales Nav Filters + Inbound Alerts toolkit:https://www.30mpc.com/blog/social-selling-the-warm-pipeline-machine Want the full social selling playbook? Our Social Selling course is now live. Order it here:https://30mpc.com/cours

  8. #615: How to Master Social Selling on LinkedIn to Book Meetings | Kade Hinkle | 30MPC Hall of Fame

    Save your seat for the Social Selling Masterclass:https://www.30mpc.com/episodes/the-social-selling-masterclass Want the full social selling playbook? Our Social Selling course is now live. Order it here:https://30mpc.com/course/social-sell

  9. #614: How to Use LinkedIn Sales Navigator for Lead Generation

    Grab the free Sales Nav Filters + Inbound Alerts toolkit:https://www.30mpc.com/blog/social-selling-the-warm-pipeline-machine Want the full social selling playbook? Our Social Selling course is now live. Order it here:https://30mpc.com/cours

  10. #613: Master Parallel Selling Strategies to Speed Up Every Deal | Sam Mckenna | 30MPC Hall of Fame

    Save your seat for the Social Selling Masterclass:https://www.30mpc.com/episodes/the-social-selling-masterclass Want the full social selling playbook? Our Social Selling course is now live. Order it here:https://30mpc.com/course/social-sell

  11. #612: Sales Kickoff Masterclass: The Ultimate Planning Guide

    Kayde Givens has planned 16+ sales and revenue kickoffs. She shares her complete blueprint for designing an event that builds culture, teaches new behaviors, celebrates the team, and gets reps ready to start the year strong. 🎯 Build your k

  12. Introducing: The Warm Pipeline Machine (Social Selling Course)

    Grab the free Sales Nav Filters + Inbound Alerts toolkit: https://www.30mpc.com/blog/social-selling-the-warm-pipeline-machine Want the full social selling playbook? Our Social Selling course is now live. Order it here: https://30mpc.com/cou

  13. #611 - The Sales Leader SKO Survival Guide | JD Miller | 30MPC Hall of Fame

    JD Miller breaks down how to choose the right theme, structure the agenda, run better breakout sessions, and carry the momentum into the rest of the year. 🎯 Build your SKO theme around the business priority you want sellers remembering all

  14. #610: I've Spoken at 150 Sales Kickoffs. Here Are 9 Ideas Worth Stealing

    Jen Allen-Knuth has spoken at more than 150 sales kickoffs and surveyed 110,000 sellers on what actually makes an SKO worth attending. She shares nine ideas for making your next kickoff more educational, memorable, and useful for the team.

  15. #609 - How to Hire SDRs Who Are Actually Built for the Job | Sam Nelson

    Sam Nelson breaks down how elite SDR leaders hire, onboard, and motivate reps to build consistently high-performing teams. Learn the interview signals that predict top performers, how to structure a 90-day SDR ramp, and the incentives that

  16. #608 - How Mapping the "Shadow" Org Chart Got Me to 305% of Quota

    Laura McDonald breaks down the enterprise multithreading strategy that helped her hit 305% of quota by mapping the hidden power base inside her accounts. Learn how to uncover real influence, neutralize blockers, get access to key stakeholde

  17. #607 - How to Turn Every Sales Pilot Into a Closed Deal | Shaun Crimmins

    Shaun Crimmins breaks down how to run pilots and POCs that prove measurable value and actually convert into paid contracts. Learn how to define success upfront, build the right champions, and engineer value throughout the entire pilot. 📈 P

  18. #606 - How To Build An Elite Outbound Sales Team (Get Reps Dialing Fast)

    Armand Farrokh breaks down the system he used to build a high-performing SDR organization, fixing culture, installing operating rhythms, sharpening targeting, and creating repeatable hiring and messaging processes. ⚡ Fix the energy first: C

  19. #605 - How to Build a Cleaner Sales Pipeline in the Age of AI | Stevie Case

    Stevie Case breaks down how modern sales leaders can use AI, clean CRM data, and human judgment to inspect pipeline, improve sales forecasting, and rethink outbound strategy. Learn how to separate real pipeline from automated outreach “slop

  20. #604 - Upsell & Expansion Masterclass: 7 Lever to Grow Any Account

    Most account managers wait for upsell opportunities. Mark Kosoglow and Armand Farrokh break down how great AMs create expansion pipeline by proving value, owning executive relationships, and systematically finding whitespace across their ac

  21. #603 - How to Partner with Exec Assistants to Tilt Enterprise Deals in Your Favor | Laura McDonald

    Laura McDonald breaks down how to multithread enterprise deals, reach the C-suite, and build buying committee consensus without getting trapped with one champion. Learn how to leverage executive assistants, map the real power base, and neut

  22. #602 - My Exact Prospecting Process That Got Me To President's Club 3X (Live Screenshare)

    Three-time President’s Club winner Charlotte Johnson breaks down the exact prospecting process she uses to work her territory, prioritize the right accounts, and consistently build pipeline. She shares how she segments accounts, researches

  23. #601 - How to Build a Sales Team That Manages Itself | Tara DiCristo-Schmitt

    Tara DiCristo-Schmitt breaks down the tactical sales leadership systems she uses to build predictable pipeline, coach reps, and create a culture of accountability. Learn how to inspect rep calendars, run better pipeline reviews, and catch p

  24. #600 - Prospect Says “We’re Doing This In-House” You’ll Say…

    Jen Allen-Knuth and Nick Cegelski break down exactly what to do when a prospect tells you, “We’re going to build this in-house.” Instead of immediately defending your solution, you’ll learn how to build trust, uncover the beliefs behind the

  25. #599 - How to Make a 10x Impact as a New Sales Leader | Sean Gentry

    Sean Gentry breaks down how new sales managers can prioritize high-impact changes, build team trust, and use AI to make smarter leadership decisions. Learn how to drive behavior change, improve sales performance, and build a stronger sales

  26. #598 - How I Use Claude to Book 4-6 Meetings Every Week (Live Walkthrough)

    Stop letting raw CRM data gather dust while you scramble to find high-intent prospects. In this episode, Alex Murphy breaks down their exact playbook, including: 🧠 How to construct an AI "Intelligence Layer" using custom markdown documents

  27. #597 - How to Sell the Way Buyers Want to Buy | Lindsay Dougherty ft. Consensus

    Lindsay Dougherty shares how async selling helps enterprise reps create buyer momentum, speed up deals, and improve forecasting with short, strategic videos. Lindsay teaches us: 🎥 Send demo videos early. Stop hiding your product behind mee

  28. #596 - This Cold Email Formula Gets +20% Replies (Exact Templates)

    Introducing: The 30MPC Sales Enablement Program → https://www.30mpc.com/enablement -- Stop sending generic cold emails that rot in your prospect's spam folder. In this episode, Sam McKenna breaks down their exact playbook, including: ✉️ Eng

  29. Introducing: The 30MPC Enablement Program

    Introducing: The 30MPC Sales Enablement Program → https://www.30mpc.com/enablement Most sales training programs are an absolute waste of time. A trainer shows up, sprays a bunch of theoretical nonsense telling you to "sell the value", and t

  30. #595 - 6 Ways You're Killing Your Own Discovery Calls

    You're losing deals before minute 10 because your discovery call feels like an interrogation or a demo. In this episode, Jen Allen-Knuth breaks down her exact playbook, including: 📉 The 6 lethal discovery mistakes that make buyers lose res

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