We Interviewed the Winners of the Ig Nobel Prize | Ig Nobel 2025

The scientific stories behind this year's research that made people LAUGH, then THINK.
Watch the 2025 Ig Nobel Ceremony here: youtu.be/z1cP4xKd_L4
In this episode, we bring together three of this year’s Ig Nobel winners whose research spans psychology, food science and human biology. You’ll hear how a team of psychologists devised a counter-intuitive way to boost a narcissist’s self-confidence; how two physicists uncovered the “mozzarella phase” of pecorino cheese while perfecting cacio e pepe; and how a group studying lactation discovered that garlic changes breast-milk’s aroma and baby behavior.
We explore the playful setups, surprising results and serious science behind each project, and how curiosity, humor and a dash of persistence turned ordinary questions into prize-winning research.
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Xinghui Yin: x.com/XinghuiYin
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Timestamps:
00:00 - Intro
01:19 - Physics Prize: Cacio e Pepe Sauce
30:40 - Pediatrics Prize: Garlic Breast Milk
44:48 - Psychology Prize: How to Boost Narcissism
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