Revisited: Trevor Noah Makes My Brain Hurt

0:00 This is a very deep conversation that you said you don't like small children, but people, but I, but I put a, when we promote the podcast, we've got a picture of Trevor Noah and we'll put a little clip and people like, I'm going to listen to this one, it's going to be so funny. We can still make jokes.

0:16 I love to think, but more important, I love to think about things that make my head hurt. I like really difficult, complicated things that there's no obvious right or wrong, which means I love people who make me think about those things. And one of the best people who does this is Trevor Noah. You may know Trevor from the Daily Show and as a stand-up comedian and best-selling author, what I love him for is for his intense ability to think about things and see things at the rest of us don't see. This episode is intense and it'll definitely make you think and it'll definitely make your head hurt. In a good way, this is a bit of optimism.

0:54 Trevor, always a joy to see you and sit down with you. Always fun, my friend. I've never sat down with you ever, ever, ever and not learn something or had my perspective changed about something because of that insane mind that you have that I... It's a lot of pressure on our conversations now. I feel like one day we should hang out and not talk about anything new or interesting.

1:15 Just so we have like a, you know, we don't want to get pressure. We don't like small talk. I actually like small talk to you. Yeah, you know why? Because maybe like a few years ago, I read on how important small talk is and how in society we have diminished the value of small talk, but we don't realize that small talk is what connects us as people and big talk is what separates us.

1:39 So if you have the foundation of a lot of small talk, you find similarities. You exist in the same realities, but then if you only have big talk, then you... it's like large ideas. So when you go, man, the weather, the other person goes like, ah, I can't believe how beautiful it is. And you're like, I know, right?

1:55 Or you go, ah, the weather. Ah, it's just... Ah, it's been raining. When is it going to stop? I know, in that moment, it's the craziest thing ever. You have literally created reality that you share, and now it's easier to say, how do you plan to vote? It's wild. So it greases the skids. Yeah, it does.

2:14 So I actually like small talk now. You and I haven't spent a lot of time together. No. I think socially, outside of like seeing each other at conferences and things, we've only ever actually hung out once, and it was spontaneous. It was. Yeah. We weren't... we had no plans. That was a crazy day. I've texted with you.

2:36 I've never called you in my life. Yeah. You've never called me in your life. I'm not a big caller, but you're not a big caller. And I don't know if I was driving home and for whatever reason I decided to call you. Yeah. And out of the blue, I called you and I'm like, hey, what are you doing? And you said, I'm sitting here at this hotel in Los Angeles.

2:55 And I had just driven past that hotel, turned around and we had a cup of coffee. That's the only time we've ever hung out. Yeah. And it was a great hang. And yet, I feel like you're a kindred spirit. I love spending time with you. And it's not because of small talk. It's because every time I see you, we waste no time and go deep.

3:16 And if other people happen to be at the table, they'll join in. So this is going against the small talk thing. Yes. I can't speak how you feel. But I feel close to you because we always go deep and we find commonality in the deepness and we abandon the small talk. But I think it's because we are of a tribe.

3:33 So I think that's where small talk is crucial for people. Small talk is not necessary for everybody. But it's crucial when you don't know whether or not you're in the same tribe. So from our get-go, I was told by somebody a mutual friend. He said, you have to meet Simon. You're going to love Simon. You and Simon.

3:52 Wow, you two together. So and I trust our mutual friends. I was like, oh, yeah. I mean, let's see if he says that we will get along, we'll get along. So it's like, oh, I'll meet this person. And I assume that you know enough about me because we're friends that I will get along with this person. And so now when we meet, I don't now waste time.

4:09 If I met you in a different way, I think I would have been a little slower to just jump in with you. Because I'd be like, I don't know. Small talk is, I look, I understand the purpose of it. And maybe I'm sometimes socially awkward in groups and introverted. I'm not good at small talk. And I start with, like, my opening is a yes or no question.

4:26 Which has been here before? Yeah. And then my mind goes blank. Panic starts to happen. Do it. I'm the same as you. So I genuinely love doing the things that I'm not good at. And then trying to get comfortable in the spaces that I'm uncomfortable. And so what I'll actively try and do, like, my first instinct when I walk into a room is to find a corner.

4:48 Yeah. That's my first instinct. Or find somebody I know or either one of those is fine. Corner immediately. Agreed. And then I, and then I enjoy the room. Or a buffet. You'll find me by the buffet because I can disappear and just fill up a place. It's going through the food. I don't, I'll fill up a plate.

5:04 Oh, okay. But it gives me something to do that doesn't look like I'm awkwardly trying to not engage. Yeah. It looks like I'm just trying to get food. Okay. Which I see that. Yeah. And then I can sit down and eat. Yeah. That's so that's my instinct. Yeah. But I, but I realized over time, I was like, okay, I asked myself a question.

5:21 I was like, all right, Trevor, why are you uncomfortable? I was like, well, I'm uncomfortable because I assume that people don't want to talk to me. And I assume that I'm taking up unnecessary space. And I assume that these people will reject me and I assume and I assume. So based on all those assumptions, I, through a lot of therapy and I guess a little bit of introspection, I started realizing I'm making assumptions about how the world sees me before the world has told me how it sees me.

5:46 Yeah. So I just take a moment to see if the opposite is true. And then what I try to do as much as possible, which is hard. And you and I do talk about this is I don't make it about the outcome. So I don't go, if I go speak to people, they will like me. Or if I go speak to people, I'll become friends with them.

6:01 I just walk in and I think to myself, all right, try your best. Just have a small talk conversation with this person. And I'll walk in and I'll go, wow, those are really cool shoes. And the person is like, oh, thank you. Thank you. And then I'm like, why did you choose those shoes for this outfit? And then they'll go, oh, well, you know, it's actually funny.

6:21 And you'll be shocked at people and they, and you get into the world and you're like, oh, this is an interesting party. You know, I'm awkward. And then they'll be like, oh, I have fun here. It's amazing how the world is not oftentimes what you think it is. It's just what you've told yourself it is. Because I always wonder what it's like for somebody like you.

6:38 People consume so much of you, whether it's your writing, whether it's your videos, whether it's, like, I wonder how many times people don't give you the opportunity to start or have a middling conversation, because they just jump straight into like a conversation with your work. Which is actually, as an introvert, it's actually been very helpful.

6:57 Oh, you like that? It's been very helpful, because I'm no longer required to start conversations. And people are very nice when they come up to me. But what's interesting, and you've just touched upon this, which is, they have assumptions about who I am, what I like, what I do, how I'm able to live my life, because they judge me through my work.

7:13 And for example, people think that I've read every book, and that I read every book, right? And they talk to me with that assumption. They're like, anyway, this book, I'm sure you've read it. You know, they'll literally say that to me. And the thing that I held a lot of shame for for many years, and I never was public about it, until pretty recently is, I'd read no books.

7:33 I have seriously bad ADHD. I've started a lot of books. I finished one book, excluding having to read my own, because I had to. But I've only read one book cover to cover my entire life, and that was the Vinci code, which is so good. But I struggle to read. And so people just assume, because I write things, and I talk about things, that I just voraciously consume books.

7:59 Yes. And I hear people talk about, like, with incredible judgment, like people who don't read, or, you know, no, and then I'm like, yeah, yeah. I'm curious what misperceptions people have about you, because of the persona that you, they have of you. I'll say this, everyone's assumption of me is based on the world that they know me from.

8:22 So I've realized I don't have a common assumption. So South Africans, I think, have like the best idea of who I am as Trevor, because their understanding of me was formed through, like, a sort of natural relationship. I hosted TV shows in South Africa. I did stand-up comedy. I, well, you know, was in interviews or what.

8:39 So people had an idea of who this person is. Did you have fame in South Africa before you came here? Yeah, yeah, yeah. Like, I always tell people, I go, like, South Africa is my country in that way. I'm lucky that I have that as my country. They have like a solid idea of me. A lot of Americans knew me only as daily show guy.

8:56 So they had this fixed assumption of me. Some still do. And I've learned this by meeting people. It always come in the form of like a backhandedish compliment, but which I still appreciate, you know, someone will come up to me with a firm handshake and they'll go, you know, I didn't expect to enjoy anything you said, because I don't agree with a lot of your politics.

9:16 But I got to say, I really enjoyed your piece. It was good. It was, that was really good. Thank you. And I'm like, oh, well, thank you very much. I'm glad you enjoy. I'm even impressed that as a person, you are able to see beyond what you thought. I think that's a high compliment. Yeah, yeah. So there's some people who see me as like a, just like a hyper-partisan political person who only exists in one world, you know?

9:41 One of the craziest ones that happened to me is I was in Miami and I was in a strip club for a friend's bachelor party. And some guy in the strip club walks past me and he looked at me in the eye. And then he's like, Donald Trump 2024. That's literally what he screamed at me. And then he looked at, and I could see he was looking at me.

10:03 Yeah. Like he thought it was going to shatter my world. Yeah. And I looked at him and I was like, and, and he said, do you know what I said? Trump 2024. I was like, okay. And he said, yeah, what do you think about that? I said, my friend, we're in a strip club right now. The last thing I'm thinking about is a presidential candidate.

10:28 And I said, and you need to ask yourself what your priorities are. If you're thinking about Donald Trump while you were in a strip club, I was just like, what are you doing? And then I understood, I was like, all right, you've distilled me to this. So I think people have, they must perceive you as being partisan.

10:42 Some people think I'm only political. Some people think I'm only partisan. Some people think I'm only comedian. But what about your personality? But what about your personality? Like it still depends. Like I said, like the fact that people think I, some people think I'm only argumentative. Some people think I'm only affable, but it all depends on where they've seen me.

10:58 Because the other frequent one that I get is people think I'm very organized. Like if you come to my house, I can see that though. If you come to my house, my house is much like my brain, which is, it's filled with, huh, shit, I love art. And I, like if there's an empty wall, yeah, I'm filling it. Like there's no empty walls.

11:17 There's color, there's stuff, there's piles. I'm not organized. A friend of mine used to call me a surface abuser. If there was a horizontal surface anywhere near me, I would fill it. And it's not necessarily in an organized way, like papers get piles of papers, you know, bowls of things. So like my dining room table, I go through these phases where it gets the point where you can't see that I have a dining room table.

11:41 And I'm like, I hate this. And I like clean everything. Yeah, that's common for each thing. But people think I'm super, super organized. And I just think it's really funny that the impression that people have of me judge through the work. Yes. And I wonder if you have the same experience, which is I think that's part of the appeal that people have for my work, which is when they discover that I'm not Ivy League school educated, read everything like a book a day, you know, that I'm actually more normal and average that I think that's one of the reasons I think people relate to it, which is I'm not that thing that they think that I am.

12:17 And I wonder if that's the same for you. I actually think it's the other way around for me, funny enough. So I think what will happen sometimes is people have, and this is not unique to me. People have a misconception about comedians. I think a lot of people do. So a lot of people think that comedians are like non-stop goofing clown people.

12:37 Do you know what I mean? They think we're just like walking around for a room to room like, oh god. But in reality, it's depression. That's what they think. Yeah. It's a navigation of depression. Yeah, it's the navigation of depression. A lot of depression. What it is funny enough is so people will meet me sometimes and they'll be like, oh, someone once said to me they were like, oh, you're a lot more fun on TV.

13:06 And I said, yes, I'm sitting in an airplane right now. We all quiet. You think I'm just going to be turning to all the other passengers and be like, let me tell you about the time. No, we're on an airplane. Anybody here from Cleveland? Cleveland, Cleveland. I mean, this is the funny thing about show business, right?

13:21 Which is they associate your character with who you are. Yes. But the thing is it's one side of your comedian. It's one side of your comedian. So they want you to be funny all the time. Yes, it's one side of your comedian. And I try and explain this to people who even if they're curious enough to ask the question, they go, hey, you're a lot more quiet than I thought.

13:36 You seem a lot more introspective or you seem like, yeah, because what I'm expressing is the culmination of what I've consumed. But I need to consume. So I spend most of my time quiet. I spend most of my time observing. I spend most of my time listening, actually. My experience of you, the few times we've hung out, is you're exactly the same publicly and privately.

13:56 And it's one of my favorite things about you, which is... In terms of my personality. When I see you on TV, or on a stage, I'm like, that's what he's like off the stage, and off the camera. I hope so. Yeah. I'll tell you why, though, for me. There's a thing that I experienced a very long time ago, when I was first starting comedy and stand up in all of these things, where this was in South Africa.

14:18 I bumped into some people who were comedians, and they were popular, and they were really funny, and they were like a nice guy image at all of it. And then I met them, even in the comedy industry, and I was like, wow, what a mean asshole. Like, the way they treated people, but this person was like, it's me, you know, the good guy.

14:35 And I was just like, wow, what a, uh, that sucked. And beyond the moral judgments of it, I remember thinking to myself, it must suck to have to constantly pretend to be someone, and then have to act like the person you're pretending to be. That's what I often think to myself. And so then what I thought was even for my comedy, I wanted to be able to get on stage, and even tell the audience, I'm having a terrible day, but not have them go, whoa, this is not what we signed up for.

15:06 But my goal was, and still is, to give you the best version of Trevor when I'm on stage. What you see of me on stage is like, that's how I'm at my best when I'm with my friends making everyone laugh. That's how I am with like a group of people where we're thinking and going through crazy concepts and ideas, that's the best of me.

15:21 So what I aim to do is sort of aim for the best of me, and then if I don't hit that, I don't hit it, but you give us a striving. Yeah, so I don't exist as one. You have an uncanny self-awareness. You notice the patterns and the absurdities in your own life. When you talk about them out loud, sometimes they're funny, sometimes they're interesting, but I think what they do is the ways that which you found to navigate life or understand yourself are also valuable to us.

15:52 And they're valuable to your friends, because you're seeing things that the rest of us are missing. So what are some of the lessons that you've learned that have helped you navigate the world, that you think have had value in the lives of your friends or about it? I think the biggest thing I've learned that has given me the most reward has been consideration.

16:19 I'm not always able to execute on it, as in like I don't always make the best decisions, I don't always make the right decisions, sometimes I don't know at the time or sometimes I do, but I do know I always work from the place of consideration. To explain what that means or give an example. When I was growing up, my mom drilled into me through her actions as well, not just through her words, that we were always to consider others, always, always, always, always, always.

16:43 So like everywhere my mom went on like the route that she would drive to work, to church, to you name it. Every single homeless person knew her in like a wonderful way. They give her a nickname and they'd be like, oh, mom's oh, which means like like, it's like a nickname version of like mama, you know?

17:05 I was like, yeah, mom's oh, yeah, how are you? Yeah, mom's oh, yeah, I need shoes. Yeah, mom's oh, and they like know her. They like know her and they know her in like a human way. It was really interesting to me, but she would just consider we would be lucky enough to eat out at like a, you know, because we didn't always when I was growing up, but sometimes we would.

17:23 And she would say to me, stop eating, she'd be like, you full. She said, let's save that week. This is a lot of food. We can give this to the guy on the way home. And we would do that. And I'm just a kid watching this, you know what I mean? And she would go, there's an old man whose our neighbor, his grass, his grass is getting too long.

17:41 We must go help him cut the grass. I was like, this lady is insane. We're going to cut somebody else's grass. We're just doing this. He didn't even ask us, by the way. He didn't even seem to appreciate that we were going to do it, by the way. And I remember this one really sticks with me prominently because she said to me, I said, why are we doing this?

17:55 Like genuinely, what are we? This is just torture. And she said, by considering others, you're also able to consider yourself. And she said, if this man doesn't cut his grass, you're not going to happen. There's going to be rats in his yard. And she said, and you know where the rats go? They're going to come to our house as well.

18:11 And so she said, I'm cutting his grass for him, but I'm also cutting his grass for us. And so we can live in a world where we say, we don't cut grass for other people. Or we can live in a world where we say, if I'm able to, I'll cut their grass so that I also don't experience the rats. And so she said, so we're able.

18:26 So I'm going to cut that grass. I was like, I still don't know about this. But and you know this, I mean, better than most people. But the modeling that a parent showed, like the things they show you, for good or bad you learn. It was very loud and very big. But she knows that. You know, she knows that she's even embarrassing for me.

18:44 When, you know, when I'm like a kid in high school, she's like, oh, your mother embarrasses you. Even that for me, I think was a beautiful thing to experience as a child, because it showed me that she at least considered how she was affecting me. Now she didn't change it. You know, she was like, oh, you must be so ashamed.

19:01 Oh, you'll look at your mother. I come in, I'm dirty and the guy's horrible. Oh, you must be so ashamed. Oh, I'm so sorry. I'm so sorry. No, she wouldn't change it. But at least I knew. Yeah, yeah, she was aware. Yeah, and so I think that for me has been the biggest thing. That's a nice one. The alternative is so funny.

19:17 I'm just sort of playing the, cutting the grass example, which is, you know, we don't help the neighbor cut the grass. The rats come. And then we scream in yell and call the authorities so that he'll deal with his rat problem. Yeah. And the irony is, is like a little bit of generosity, a little bit of kindness to your mother's point of view.

19:32 It's considered a little bit of consideration. Yeah. And this is a theme that comes up almost every time you and I talk, which is community. Yeah, and that's all that is. I think it's funny when people have less in lower-income neighborhoods, people sit on the front porch and raise each other's kids.

19:48 Yeah. And then as soon as you have wealth, you move in. You move in the backyard and you sue your neighbor because their branch is hanging over your fence. It is amazing how, when you have less, community is survival. Yeah, it is, right? Because both parents have to go to work and we kind of forward childcare.

20:05 Yes. But we can rely on the neighbors. Whereas when you have all the luxuries and you can afford all of the help, you don't even know the names of your neighbors because you don't need to. Yeah. If we look at the society we live in now where we feel so closed off from everybody because this has become the American dream, which is to go to the backyard and block everybody else off.

20:26 We become so insular that we now are desperate for that feeling of community and belonging and we're sort of struggling to find it and looking for anywhere to get it. Yeah. And you see it on the political left and then on the political right, whether it's anti-Israel or anti-vax, like I'm going to latch on to anything I can that makes me feel good about belonging to some sort of community and you get all the feels.

20:46 I feel like my life is purpose and I'm making good friends and I'm sacrificing and all these things but for the fact that it won't last. Like these aren't lifelong commitments to something. Okay, so here's what I think it is. I don't think that those things are unnatural. I don't think that it's zero-sum.

21:04 I don't think it's going to be one or the other. People always have their politics. People always gravitate towards certain issues. People always form and find different alliances and allegiances. This is the human experience, right? I think the thing that's different now is we have fewer spaces where we blend all of those worlds into something else.

21:30 Does this make sense? So I think one of the things we're losing as time moves is we're losing communal community spaces where us to come together. Us being part of the church. Yeah, but even not church because I'm saying church is also an extension of it in my opinion. I think what it is is it's a space where people are allowed to be and are expected to be regardless of how they think or regardless of what they choose because the choice has sort of been made for them, okay?

22:04 So I often think to myself one of the greatest gifts and curses a person can get is the ability to leave their hometown because you leave your hometown and now you choose to go live somewhere else. When you've chosen to go live somewhere else you're now going to encounter other people who've also chosen to go but then choose to live next to you and you didn't choose to live next to them and so now you go, I hate my neighbor.

22:28 I wish they would move. I hate my neighbor. I need to move. I hate this neighborhood. I need to get out. I hate this neighborhood. I wish they would change it. But you exist in a state of constantly wishing for the thing or the people around you to change because you believe it's possible. But there's very few people who have that same expression about where they're from from.

22:47 Oh, that's such a great insight. Do you understand? Home is home. You just go like, this is what it is. So you go, where you from? Ah, I'm from a little town in the middle of wherever and I go like, you go like, oh, yeah, Jimbo. Yeah, man, Jimbo's like this and he's like that and actually, oh, Mary, I don't like Mary because she's always saying these things to my mom and wish for them to move.

23:06 You don't even, you don't hear people, you don't hear people say that. Ah, I wish Mary would move. Move away. Ah, this is, this is such a great insight. Like, move away, which is the blessing and curse of basically what an urban center is. Yeah, because there's too much choice. Yes. And the main thing is, you have been told there is a choice of community.

23:26 I think what it does is it fundamentally undermines our belief or our ability to understand that you can coexist with people you don't agree with. Because now you cannot exist with them. Right, right. So I say this to my friends all the time and I think you know this about me away from mics and cameras.

23:44 I encourage friends to bring up the things that they don't agree about because your friends you trust, your friends you love, your friends are a community that you know want the best for you. So I think it's important to have discussions where you don't agree because then you can always fall back on the things that you do agree on.

24:00 Yeah, right. You can have what I call like healthy fights. And so I'm still friends with my friends who are pro-Israel. Some people don't like that about me. They go like, how could you? Then I go like, yes, but also how could I not? Then I'm also friends with my friends who are pro-Palestine and then my pro-Israel friends like, how could you?

24:20 Then I go like, I understand why you say that, but I go how could I not? Because I fundamentally believe genuinely, whether it's at the level of leadership, whether it's at the level of you in your life. If you cannot find a way to exist despite the things you are disagreeing on and because there'll be many of them and some are like the most extreme and then some aren't.

24:39 So please don't get me wrong. I'm not saying it's, I'm not talking about Kumbaya. I'm just saying there are many things where you sort of have to accept. And so when I was growing up in South Africa and we were living at my grandmother's house in Soweto, black people couldn't leave Soweto. It wasn't like a thing.

24:54 This is the southwestern township. This is where you've been put by the apartheid governments. You cannot leave it. So what do you do? You live. You know your neighbor always plays music loud on a Saturday morning when they're cleaning their stoop. Oh man, you just know this. Maybe you complain once or twice, but you like know this.

25:14 You know every Friday night there's going to be a bunch of guys who drive cars that have loud exhausts. They're going to do this every Friday. They get paid. They get drunk. They do this. And the weirdest thing happened, you knew that you didn't like it, but you also accepted the reality that you were in.

25:30 And I found it was like in a weird way more tolerable. You know what I mean? People even tolerated each other and then found a connection with each other. You could even tell shit to that person. You're like, ah, here you come with your, you know, ah, man on Friday. I don't look forward to seeing you.

25:42 You're like, ah, blah, blah, blah. Don't talk about my guy like that. Why you, you just like, yeah, man, you guys with your cars or you with your radio or you with your, and I don't know how to explain it. But there's something necessary, in fact, in my opinion, in being able to say to somebody, these edges of yours, they don't work with mine, but I also have to learn that other people have edges.

26:05 So now it raises the question, how do we create that community? I don't know that we can anymore. I think the thing that you had in common is there's a shared enemy, right? Which is apartheid South Africa. No, but I take it away. I don't even think people thought that to be honest with you. No, I don't think it's conscious.

26:21 I don't think we think, yeah, but I'm saying even, that's what I'm saying. Let's take the word enemy away. What we shared is we didn't have a choice, Simon. This is, so that's one to take enemy away. Okay, okay, okay. Stated a different way. Yeah, yes. What you shared is you didn't have a choice. We shared this non-choice.

26:36 And so, and so when given no choice, you have to make it work. If a plane crashes and everyone survives and everyone's on this, you have to make it work. We cannot now say, how did you vote in the midterms? Right. Hey, man, it doesn't matter right now. We have to make it work. I need you to get those coconuts.

26:54 I need you to help us build a raft. So what is it about our current society? That we don't feel we have to make it work. Because it's not like you can just sort of execute half the country and be like, oh, finally, they're gone. You know, short of half the country moving to one part and the other half moving to another part.

27:11 Like, what is it about the current society that we don't feel like we have to cooperate? That's what I mean is the gift and the curse. We've got the choice. It's impossible to go back from choice. And it's one of the great dilemmas. You can ignore the apartheid government. You can't ignore it. But there was a confining...

27:29 Yeah, exactly. So there's a confining... What's a power? The ocean is a confining factor. We are the people of this land. And then someone builds a ship. And it's like, well, now do you want to be the people of this land? Because you can go somewhere else. And then what happens? Someone goes like, I'm going to go to this America place because I don't like how the English are treating us.

27:47 So what's the wetter neighborhood like now that people can leave and travel? Are they as talented they used to be? Now what's interesting is I would argue and because I don't spend as much time there anymore since my grandmother passed, I don't think that it's the same. But I still think a lot of it is the same because now the thing that's forced people is class and income.

28:12 So still many people are forced. So the confining force has changed. That's why I say forget the force. I understand. But there's still a confining force. Exactly. It went from a government policy to a social economic. Yeah, so now people cannot, the people who cannot afford to move out of Soweto still live in Soweto.

28:28 And the people who have left have left. And just from my little anecdotal experiments and my anecdotal experiences, they're lonelyer, they are sadder, they feel more isolated, they feel less purpose, they're caught up in like a drive that never ends but they've just got it. And it's amazing to see they have more than every generation that came before them.

28:51 And wow Simon, they are like, and it's amazing to see. And I think this is the thing that's tough is like, you can't undo getting something, right? I grew up religious and what I loved about the Bible is whether you think it's real or not, the stories are fantastic. They truly are. Once you have eaten the apple in the Garden of Eden, you cannot unsee that you are naked.

29:14 And that's like almost what God tells Adam and Eve. He's like, oh, you guys messed up, man. Before this, you didn't know you needed clothes. And now you will spend every day thinking, I am naked. And he's like, that's why I didn't want you to eat the apple, but you guys ate the apple. This is the paradox of choice.

29:31 The temptation is to conclude that it's money. The temptation is to say, but once you have wealth, but I think that it's more like the absence of struggle. In the cases, there's some sort of hardship that, and in all of you think you're playing crash example, Soweto example. So it's like as hardship is relieved, and choice is a relief of hardship.

29:59 Then for some reason, our ability to cooperate and put up with each other seems to go down. So I will agree with one part of it. I still come back to, I don't even think it's hardship. I think it's just the constraining factor. Here's why I say this. Let's say there is an island of mega-rich people and they go hang out together and they're on this mega-rich island and they do whatever they want to do.

30:28 It's the mega-rich, they're having a great time. If they are confined or constrained in some way, they will find the same thing and they do find it temporarily. So if you've maybe been to them, I've visited them on occasion. But you know, you get these places where people go to these like golf resorts and it's like, wow, what is this place?

30:51 And in that place, I have found people have a different level of community, a different level of enjoyment, a different level of, you know, it's like people buzzing around on golf carts and people meeting and there's only the four restaurants and all you can do is choose from one of the four. And so you just rotate.

31:10 I will do the Spanish place on Monday and then where I love doing the Italian place on Wednesdays and I'll have the eggs again. Exactly. Because all of a sudden you're constrained. So there's this weird thing that happens. I even think about it for my life as I go, the great curse is going to be the choice.

31:24 The great curse is going to be knowing that you can choose. So how do you create artificial constraints for yourself to help yourself? Because I don't think it's about hardship at all. I think you can have a good time together. But if you cannot change the people or the situation, it changes your ability to appreciate or get along with the change or the situation.

31:45 So there's a story about a shoe salesman in Los Angeles in the 1950s. I can't remember his name. But it was a very successful entrepreneur who owned a whole bunch of women's shoe stores. Yeah. A journalist asked him, what's your secret? And he said, two, not three. And they're like, what do you mean?

32:03 He goes, woman comes into my store. I'll bring her a pair of shoes. She'll try them on. And she'll say, could I see that pair, please? And I'll bring her a second pair of shoes. And she said, could I also see that pair, please? And he'll say, which one would you like me to take away? Because what he found is when they had a choice of three, they bought none.

32:21 And when they had a choice of two, they bought one. Oh, I love that. Right? Two, not three. Too much choices overwhelming. Oh, man, I need to apply that to my life. You see, that's brilliant. I remember when people find the nexus of how you're supposed to do it, because I understood it as a concept, but that's a nice way to think about it for anything, really.

32:39 Yeah. And so what I've started doing in my life is I've added constraint, right? And I didn't even realize it until we're talking right now, which is like, I've got all these options on the table. Pick what I mean, it doesn't matter what it is. Yeah, no, I know what you mean. And what I'll start doing is I'll start pairing them off.

32:56 I'll be like, okay, between these two, okay, get rid of that one. Okay, between these two, okay, get rid of that one. Between these two, and the choices become really easy. And then I get to the final two, and I'm like, oh, it's obvious, it's that one. Whereas I'm looking at six or five or four or three.

33:08 And I'm like, ah, but this one gives me this, and that one, and I'm playing them off, and doing sort of, you know, that's right in the car, I love that. But it's, you know, the trick of the flipping the coin. Yeah. You know, I don't know, should I do this or that? And you like flip a coin. Yeah. And you accept fate's decision.

33:22 Well, the question is, do you want to flip again? It's whether you're satisfied with the coin flip or not. And it works every time when people are stuck between a choice. And you force them to flip a coin, you say, the coin decides, and if they're happy with what the coin decides, they go with it. That is what they're unhappy.

33:36 Then obviously go with the other one. Yes. Because I think to that point, because we are so terrified of making the wrong choice. And rightly so, by the way, if you're living your life well, you don't want to make the wrong choice. No. That's why, you know, when you book something, you go, sort my price.

33:50 Because you're like, okay, I'll make it a price choice. Because the world has told me that price is the most important. But if they added other ones, I mean, like Google flights does this. They'll go, oh, here's duration. Then you're like, oh, well, time is more important to me than the price. And another one will be like, sort my best value.

34:04 And you're like, okay, I'll go for value. What is the price relative to what it normally costs, et cetera? But they at least give you something to give you like a clear distinction to look at the first view, because that's whatever your hierarchy is. This idea of constraint is really important. So the question is, is like, how do we add constraint at a social level, at a societal level in order to help people better find community or at least get along?

34:26 And maybe that's not possible. I think it happens naturally, whether we like it or not. It's the unnatural natural order. But it seems not to be happening right now. Yeah, because exactly your last two words right now. We love everything right now in life. Everything is right now, right? People think this, and I don't agree.

34:44 I think it's always goes to, where are you zooming in and where are you zooming out? Like genuinely, where are you zooming in? And when are you zooming out, right? Because I think of like everything, whether it's markets or whether it's countries or whether it's the world or whether it's, yeah, it's terrible, but it's the best it's ever been.

35:03 But it depends on, and I will never minimize someone's experience, because it's the moment that you're in. The moment that you're in is the most important moment for most of us. And then the larger thing is how you aggregate all of the moments and what you think of or how you remember them. So when I think of the right now, I go, let's use an example, which is a crazy example.

35:21 I'm acknowledging this. But let's look at the United Healthcare CEO who was assassinated. I found it fascinating. And I'll throw all the disclaimers out there. So let's just say this is me using like what I like to call like my lab hands. Yeah. I'm thinking of this more like a, this is a thought experiment, not a social comment.

35:41 Yeah, forget all of it. I just go like, wow, what a crazy moment where one person was killed and I would argue most of the country was united in their joy, elation, frustration, at least being, quote unquote, fine with it. Shad and Freud or whatever you like. Weird. Yeah, yeah. But I think to myself, wow, what just happened here?

36:08 Yeah. I'm willing to bet if you asked, let's say we did a cross-section or, you know, we selected people from all walks of life who are happy or fine or celebrated or whatever it wasn't, we asked those people, hey, what are you, what are you happy about here? What are you, let's do it this way. You said to them separately, do you like it when people get killed?

36:30 They go, no, no, no, I'm willing to bet all of them would say no. 100% against murder. Yeah, and you go like, do you like it when people don't like how the world is going and so they shoot someone? They'd be like, no, no, no, no, no, no, that's chaos, that's anarchy. No, no, no, no, no, no, no, no, no.

36:42 And if you broke this incident down into many different things, they would basically say no to all of it. 100%. So then I found myself asking, what was it about the collective action that brought so many different people together? In a country where we're constantly told people are not together, right?

36:58 We always told America's more polarized than ever. America's more polarized than ever. And I go, but why wouldn't they polarize about this? And what's your conclusion? My conclusion is everybody is experiencing the same constraints. Whether you are a rich person, or whether you're a poor person, the healthcare industry in America has constrained you to living in a world where you don't know whether you're going to be able to pay for the next bill, where you don't know if you'll go broke because of an incident.

37:28 You don't know if you'll have enough, even just the frustration of being forced to jump through hoops up to hoops up to hoops up to hoops, it doesn't matter who you, and imagine that. Even a rich person goes, ah, the healthcare industry. And so in a way, in this moment, because of this action, we got to see how that constraint works.

37:44 You're like, oh, because everyone is constrained to this, they're all then having the same experience. They're coming together in ways that nobody thought people could do. And again, as I say, I'm not like happy. No, no, no, no, no, no, no, of course, of course, it's an observation. But the last time I saw this happen, and again, it's an extreme example, but it's just data, right? It was after September 11th.

38:05 After September 11th, there was this big concern that the Muslim world hated Americans. So there was research done. They went to the moderate average Arab on the street. Oh, yeah, people lived in Jordan. And they asked them, what do you think about September 11th? Huge number. I think what happened was a part.

38:21 I think it's terrible. And then they added, but I understand it. And that's the part that I found very scary, which is the minute that a rational person can rationalize an apparent behavior. There's something under the surface that has to be addressed, but I understand it. Yeah. And this is this is what's happening now with this assassination, which is I think murder is horrible.

38:42 I think that his family last is horrible, horrible, but I understand it. Yeah. And it's that part that we need to explore. And we all know what it is, which is what's happening in the insurance industry in the United States has become so unjust and so unbalanced that we are able to rationalize and let go of our ethics and morals because of this.

39:03 The opportunity is to somehow understand how it got to this place and try and back away from it. Because the last thing we want is for these unjust experiences to happen in the world and then your vigilante justice is the only way to calm. Because what it is, it's frustration. It's the Chadenfreude. It's an alleviation of frustration.

39:21 Like, I can't solve this problem. I'm still stuck in this problem, but I feel like I got some relief, yes, which is a horrible thought, but is it though? I'll think of it. Okay, let's flip it the other way around. Horrible. We, I think we keep saying that because we don't want to be sort of, but let's flip it the other way around.

39:38 This is again, what this made me think about. What are laws? What are laws fundamentally? If not, how a society which is a constraints on, yeah, we agreed upon constraints on our behavior. Laws are fundamentally a fence that we build around a yard that we choose to agree to, yeah. So we all go, where's the fence for everything?

39:58 Where's the fence for the speed limit? Where's the fence for shooting a person or not shooting? Where's the fence for food? If I go outside that fence, I know there's a consequence. And we agree on the fence, right? Then what happens? Because of how power isn't equally shared, because of how some people are able to manipulate, all of a sudden, somebody's jumping over the fence and you're like, hey, and the person's like, yeah, we'll look how big I am.

40:25 I'm a corporation. And you're like, yeah, but we agreed on the fence. And they're like, yeah, well, I didn't break the fence. I just climb over it. And you're like, I mean, yeah, but the whole point of the fence is that you're not supposed to get over it. And they're like, no, no, the law says I'm not a lot of break the fence.

40:39 But I can climb over the fence. And then what happens to the people? If they can't do anything within the fence, they then go, okay, look, you get over the fence. I can't get over the fence. And then one person, this kid, allegedly goes, actually, you know what? I'm just going to break the fence. And so then people go actually in a weird way.

40:58 And this is what's so complicated for people to understand. Especially people if they're in like power or whatever. Because of how close it is to them, they panic. We're going to live in a world where there's just chaos. And do you know why so many people agreed with it? Because it wasn't chaos. I think that's what a lot of people are missing.

41:13 And I'm not saying I'm forward, but I'm saying I understand. We miss it if we don't realize it wasn't chaos. You and I are not we're trying to understand. Yes, why people understand why people understand. And we're trying to understand why people are fine. Yes, or at least able to rationalize it away.

41:29 Yes, because I go, they are in many ways going. If this had happened to anyone else or to anything else, we would then apply the rules in the vet. But just like a legal system, how we respond to the situation will change depending on how the person is responding. People are missing is that he's not a father or a husband.

41:52 He's a symbol. Yes, and an active participant. More than just the symbol, but you're the CEO. But the people feel yes, a moral rebalancing completely. Yeah, and this is why I say in the same way. Funny enough, quote unquote, that seems fair. Which do you know the concept of ethical fading? No, so ethical fading is a concept where we're able to rationalize unethical behavior.

42:15 And there's a few things that contribute to ethical fading. We see this inside corporations inside governments. So one of the things that contributes to ethical fading sort of peer pressure. Well, everyone's doing it. I mean, if I'm not going to do it, they're going to do it. And they're going to be around it, and I won't.

42:33 The other one is, that's what my boss wants. It's what I need to do. The other one is sort of self-talk that rationalizing, like, I got up a food on the table. Right, I have no choice. And then there's this lovely slope. Well, he did it. Nothing happened to him, so why can I do it? And when cultures with weak leaders allow ethical fading to happen, what you do is you get Wells Fargo with people opening up fake bank accounts to hit their numbers.

42:58 They all know it's wrong. What you do is you get pharmaceutical companies who have patents on essential drugs, raising the prices 500%, 1,000%, 1,500%, what you get is insurance companies saying, we'll pay for your anesthetic up to one hour of surgery. Anything more than one hour, it's on you. Like, knowing that most surgeries are not on that.

43:16 And they pull numbers out of their ass. And everybody knows it's wrong. It's unethical. But in weakly-led companies, good people, because we say things like, how can they sleep at night? They sleep fine, right? Like, good people are able to rationalize a way unethical behavior. If we're really honest with ourselves and we peel away the onion from a lot of companies.

43:38 And I think it's particularly egregious in public companies. Ethical fading runs rampant in America today. And I think what we're starting to see is a responding to that in the rise of populism and the rationalizing of apparent behavior. Because we're seeing a rebalancing of you did something that's so unethical to us.

43:57 One point on the side of the team. One point to the powerless, right? And the question that we have to ask as a society is, yes, he'll go to jail and justice will be done because he went outside the fence. But we have to address the thing but I understand it. If we don't, all the fears the executives have will all come true unless we actually address these.

44:21 But I understand it. But who's going to do that? I would also argue this, though. And maybe, okay, maybe I'll stop asking you this. This is a very deep conversation that you said you don't like small talk. But no, but people, but I put a, you know, when we promote the podcast, we've got a picture of Trevor Noah and we'll put a little clip and people like, I'm going to listen to this one.

44:40 It's going to be so funny. I mean, we can still make jokes. So here's the question I have for you. Do you think that this alleged shooter, do you think that that was an ethical fading? No, I think the ethical fading happens on the side of the insurance companies. Oh, okay. So you don't think it's of the like, the people who even like go like, yes, we're fine with this one.

45:01 Oh, that's interesting. It's on both sides because we are rationalizing. We're okay. So the ethical fading is, I mean, so I'm asking, I don't know. I'm thinking I don't, I'm not 100% sure of the answer. Because the definition is our ability to do unethical things, make decisions outside of our ethical frameworks, rationalizing that they're okay.

45:20 Right. And so I guess, yes. So you see that's where I don't think so. So this is what I mean. So this is what I've been wrestling with. No, I know, you know why? Okay, go. He knew what he was doing was illegal. He knew what he was okay. Yes, he had an awareness that what he's about to do is illegal, which is why he took all the steps to hide himself, whereas in the companies, there is literally a miss, like, no, no, everything's fine, everything's fine.

45:47 But they know I argue. See, deep, deep they know. I don't even think deep. I think shallow they know. Okay, here's why. Here's what I think it is. Let's stick on the healthcare industry, because this is like really where most people, I think, have a low thing, you know, where people, what's brought people together.

46:04 Let's take a step back from this story that was in the news. Let's look at, like, the opioid crisis, where millions of Americans died, died, lost family. We always forget, like, the secondary effects, right? We always think of the earthquake. We forget about the aftershock. Think of everybody who lost a family member.

46:26 We know what that does to a family. A breadwinner disappears. What does that do to the kids? What happens when a community has breadwinners that disappear? Right? And then we look at the people who benefits at the most from it and what happened to them. Arguably nothing. Oh, they lost a little bit of money.

46:44 Not all their money, by the way. Not all their money, a little bit of their money. I always found it particularly interesting that El Chapo would be arrested. And the US government would take all of the money that they could, all of it, and go like, yeah, it's ill-gotten money. They wouldn't go like, well, El Chapo, some of this you earned from interest, and some of this you earned from other ventures that aren't actually drugs.

47:10 And some of them, they just go like, no, no, we're taking all your money. But then for the Sackler family, they don't take all their money. They go like, I pay a fine. Do you know what I mean? Pay a fine. Why not all their money as well? Look at what they did and look at how many people affect, not even jail.

47:25 And so what starts to happen, then I think, and this is what I think we have to grapple with as a society is beyond like the, this is what I always try and talk to people in power about, is I go, it is easy when you are close to power to assume that the actions of the power lists are devoid of morality, because you have the levers of power, and so power responds to you accordingly, right?

47:52 But when people live in a country where their health care gets denied, they pay insurance believing they will be insured, and then only when they're on their deathbed, do they get tricked out of it? People are like, what has happened here? And then the recourses almost nothing, there's nothing you can do.

48:07 The difficult thing for us to grasp is when do we say that a person has done something wrong? I always think about this with history, it blows my mind. The British did not think that the Americans were heroes. They did not think that, right? When Paul Vier and all these people are riding around on horses, the British aren't like, ah, these heroes, man, these heroes.

48:33 Do you know what I'm saying? Yeah, I'll start terrors. The Spanish did not go like, ah, Che Guevara, what a hero, fighting for his people. Ah, Che Guevara, doing his thing, you know what I mean? History is littered with examples of people who did the wrong thing by the confines of what that current time agreed on.

48:52 And then afterwards, the people were like, this was for the greater good. And so this is why I'm wrestling with it. I'm wrestling because it is a complicated thing. Because the one side of my brain as Trevor goes, hey, man, I don't want to live in a world where someone goes around shooting somebody because they feel like the thing doesn't work the way they would like it to.

49:11 And it's affected them. I don't want that, you know what I mean? And I would argue that's what a lot of, let's say, even gang violence is. You did me wrong, I'm going to shoot you. Or, you know, the mob, the society justice is not a thing we agreed to. That's one side of my brain that says that it's Trevor completely.

49:25 Then the other side of my brain goes, yes, but we don't seem to have mechanisms that work effectively for when large bodies do these things. So what do we do? So I'm going to be like, oh, with the legal, but we've seen it doesn't work. So it's like, what do people do? And I think that's why I'm so interested in answering the question, because I think CEOs of, let's even just stick in the healthcare industry, because that's where the thing is aimed, by the way.

49:52 It's not like, I love how they're going to try and make it seem like it's CEOs. It's like, no, no, no, no, no, let's, let's be honest, yeah, the CEO of Ben and Jerry's is fine. They don't have to get any extra security, none whatsoever. Don't try rope CEOs in. Let's make it industry specific. Yeah, yeah.

50:09 Do you know what I'm saying? This is like a, this is like a dictator being like us world leaders. We have such a tough time getting the people and it's like, whoa, whoa, whoa, whoa. Yeah, yeah. There's the world leads, you know what Stalin said, right? Which is the death of one man as a tragedy and the death of a million as a statistic.

50:23 Right. And that's what we're dealing with here. You're dealing with the emotions of a person with a name and a face. Yes. And the emotion of that versus the statistic of how many people have suffered as a result. And it's very hard to compare thousands to somebody with a name and a face. One is emotional and the other one is rash.

50:38 Yeah. And that's why I think it's important for us. Whenever those types of things happen, I think it's important for us. If we, if we want to think of ourselves as thinkers, we have to then go, hmm, what is this actually telling us about society? Like, if I was a lawmaker in Washington, I'm thinking less about the fact that a person was killed.

50:56 And I'm thinking more about why my population for the most part thinks that it was everything from understandable to great. Yeah. That's what I would be thinking of. I'd go like, oh, the people, exactly. I think at the base level, I understand it. Do you see what I'm saying? Yeah, I think so. And unfortunately, we all understand it.

51:14 That's the thing. And now if I'm a CEO of a health insurance company or whatever, yes, as much as I think about getting security, the thing I would think is like, whoa, how do we change with the way we do business? Whoa, whoa, whoa, whoa, wait a minute, wait a minute. Do I want this company to be a thing that the majority of a country wishes death upon?

51:33 Whoa. You have just defined politics in America, which is, regardless of who you somebody voted for, if you just look at the way people voted, and if you don't understand why they voted for it, then you don't understand what has to be fixed in America. Yeah. The person who voted for Trump can say, I can tell you why I voted.

51:54 And the person who didn't vote for Trump has to be able to say, but I understand it. Yes. And I would even say this, though, I sometimes pose this way to people who don't agree with that. They'll go, no, I don't understand how you could, because they go, because the Democrats have a more robust policy for doing that, and they're going to bring the poor up.

52:13 So I go, okay, let's do it another way then. Let's actually do it another way. I don't force you to understand. Let's do it another way. Would you agree that this person's concern is real? So now, let's not say that they did or didn't do the thing. Let's not say that you like, because you'll go like, no, but it's not true.

52:34 Do you agree that there are fewer jobs and people have fewer opportunities and they can't catch up with inflation and towns are, you know, falling into disrepair and they be coming. Do you agree with that? Yes, but I, Trump's not going to fix it. Ah, okay, great, but at least now you may not, let's go before they understand, but you do see that these things are real.

52:56 And I think this is what we struggle with sometimes in life is, we don't realize that issues are real. Politics are an imagined way to solve the issues, right? But the issues there, issues like a pothole, it exists. The politics is arguing about who pays for the pothole or how we get to fix the pothole, but the pothole is very real.

53:14 And so I think sometimes what we do is we don't spend enough time just acknowledging the pothole, and we spend more time arguing about why the other person thinks the pothole should be filled with sand instead of concrete. But if we just spend a little more time on that, and I've said this to any Democrat, I meet twos in power or whatever, I go, why don't you just make your thing like irresistible?

53:36 You know, it's the same way I'll say like Americans is a concept of democracy, yeah, yeah. I'm like, just make it irresistible that everybody wants it. You won't have to force, you know what's irresistible? Movies. Have you noticed that you don't have to go to any country and vomit to force them to watch the Avengers? Have you noticed that?

53:51 You know how you know this, Simon? People book leg movies. Yeah, exactly. They still America has never had to fly to a communist country to a socialist, they've never had to fly to any of them to force them to watch movies. DVDs on them and be like, you watch these movies. Those people have bootleg them and translated them into their language without you forcing the why, because that thing was amazing.

54:14 The film industry made something that was irresistible. And if you make something that is good, people will want it, right? And so I am, because Ben and Jerry's is good, people will want it. And so I go think of it like, make everything good. So I say as a Democrat, if you are a Democrat, I go like, okay, just find the states where you control, you're the governor, you are the senator, you are the mayor's, you are the, just make it clear.

54:38 Yeah, yeah, yeah, yeah. So then make your state so irresistible that people are like, I want my state like that one. I mean, the going there, well, I like my state like that one. Exactly. As opposed to saying, we could, we could, because I don't think that the one has to wait for the other. And I think that's something that we take for granted is if the thing is good, people, yo, people are always going to come for a thing that is good.

54:57 You don't have to force them to believe in it. That is a perfect place to end this. This was good. And hopefully we won't have to force anybody to come to it. The problem with talking to you is I never want it to end. I have endless energy. My brain hurts a little bit. And I really love it. It's like, you know, you go to the gym and you get muscle pain.

55:19 You're like, oh, it's much good, you know, that's how my brain feels right now. And I absolutely love it. The feeling is mutual. Every time I sit down with you, I sit at the beginning, I'll sit at the end. I absolutely, absolutely love talking to you. You have an insight into how the world works and how people work.

55:33 Clear than most people in the world. Such a joy, such a joy, such a joy. It's really, it's mutual. That's why I love sitting with you and no small talk. Maybe, yeah, I mean, a little bit, but maybe, maybe that sort of makes our conversation so great is that at some point they have to end. And so that constraint is what keeps them being amazing.

55:51 It's exactly if we did it all the time, it wouldn't be as fun. Thank you, my friend. Thank you.