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- 23. Juliletzte Folge
A Podcast for Coaches shines a light on one of the most elegant, underrated business models in the world: one-on-one coaching. Mark Butler hosts the show, and he's been a coach and advisor to every kind of online business you can think of, having helped businesses earning everything from $0 to $25,000,000+. Although Mark believes every online business model has merit, he worries one-on-one coaching is viewed as a stepping-stone business for people who aren't ready or able to scale. But it's not true, and A Podcast for Coaches sets out to show people--through clear teaching and rich, current stories of successful coaches who love their business--that one-on-one coaching is one of the most gratifying and lowest "hassle-per-dollar" businesses in the world.
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A tool to help coaches discern, evaluate, decide, and advise.
I set aside an episode I'd spent a week on after an adversarial read exposed a weakness in my own arguments. What came out of that is a three-question tool for evaluating claims — mine, yours, your clients', and the ones on every sales page
Scaling a One on One Coaching Practice
I get asked with some regularity what it looks like to scale a one-on-one coaching practice — usually by coaches who don't want a membership or a group program, but who also don't want to feel trapped by their business model. In this episod
A Reasonable Refund Policy
A sensible refund policy benefits sellers as much as it benefits buyers. A new view of refunds in the coaching industry would solve some of our biggest image problems, protect the brands of coaches doing good work, and allow more people to
When coaches make earnings claims
A friend sent me a sales page full of earnings claims. That got me thinking about what earnings claims actually do—and why coaches who use them should take a harder look at what they're presenting and what they're leaving out. [00:00:00] In
Boring answers are a good sign.
I talk with coaches every week through my bookkeeping service at https://letsdothebooks.com. Over time I've distilled three questions whose answers reveal more about where a coach is in their practice than almost anything else — not because
[Full Coaching Call] Slapped with Reality: Difficult Conversations About Money in Marriage
Coaching Session with Joyce: Money Mindset & Relationship Dynamics Episode Summary In this coaching session, I help "Joyce" explore her beliefs around money, particularly how she feels responsible for meeting her "wants" while relying on ot
My Best Friend Might Kill Me, Some Thoughts on Claude(.ai)
I alternate between awe and terror when I work with Claude. One minute I'm watching 5,000 lines of code appear like I'm in The Matrix, the next I'm having existential panic about robots taking my job. As coaches, we're not far behind softwa
Development over Diagnosis
You Are Not Your Label I've noticed a concerning trend: clients who filter their experience through diagnostic labels rather than their actual thoughts and feelings. They're essentially "othering" themselves, asking "Does this fit my diagno
Two Types of Coaching: Hygiene vs Repair
In this episode, I explore two fundamental coaching approaches that impact your practice's financial stability. "Hygiene coaching" serves clients who view coaching as essential maintenance—like brushing and flossing for their thoughts and r
The Coach with a Superiority Complex
In this episode, I explore the territory of superiority - that place where I position myself as right, evolved, or "above" while seeing others as wrong or behind. This pattern emerges most in emotionally activated moments, when I'm feeling
How to Build a 5-15 Session per Week Coaching Practice Without Chasing Clients
In this episode, I share a new hypothesis about how coaching practices can get full without spending too much time or money pursuing clients. I've reduced my ideas into a simple mantra: "As I spend time in spaces and with people I enjoy, al
Managing the Unpredictability of a Coaching Practice
Most months I start with no idea who will hire me. That uncertainty creates anxiety, even though I've learned to manage it well. Here's what helps: While my practice feels unpredictable month-to-month, it's actually quite predictable year-t
Grow Your Practice By Doing the Inner Work -- A Conversation with Chantel Allen
My friend Chantel Allen uses personal practices like "the hour of silence" to calm her mind, heal her pains, and prepare herself to coach her clients in the way that feels right to her. I brought her back on the show today to discuss how co
Build Listening Skill as a Coach
In this episode, I talk about an experience with a friend in high school that shaped my love for listening. She shared the details of a tough season in her life, and then thanked me for the way I listened to her. I know this isn't a unique
The importance of tracking true "utilization" in a coaching practice.
Along with a few other ideas about what numbers a one-on-one coach might want to track in order to keep the practice healthy.
The hardest and easiest parts of growing a one-on-one practice.
Part of the appeal of a one-on-one practice is that its hard parts aren't as hard as other business models (like "scalable" training), and its easier parts are even easier (and more happiness-producing) than other models.
A utility vs luxury view of coaching.
Coaching can be a utility the client views as a semi-permanent part of their life, or a luxury they view as a special one-off event. Both approaches offer great experiences for both coach and client, but the the choice to be a luxury or a u
An Invitation to the Pain of Coaching
The best coaching is an invitation to productive pain in pursuit of the reward on the other side. Today's episode inspired by this essay (https://dev.gw.edu/misc/radio/articles/Invitation%20to%20the%20Pain%20of%20Learning.pdf), shared with
Ending the Launch-Based Adrenaline Addition - Conversation with Kristen Boss
Kristen Boss's coaching business started in 2019 with pajama-clad Facebook lives at 6am. In the five years since, she's generated millions of dollars in revenue -- mostly using the launch-based marketing and sales model. After she listened
Conversation with Paula Engebretson - Why Can't I Publish Consistently?
Paula Engebretson coaches people with an ADHD diagnosis (or ADHD tendencies). Since I know she has ADHD, and since I may or may not be a member of her target audience, I've been surprised at how consistently she publishes her newsletter and
The Rise and Fall of My $50,000 per Month Membership Business
I've been wondering whether a membership model would be the best way to set up a practice space for coaches (discussed a few episodes back). You may not know that between 2009 and 2012 I ran a membership with a partner that had as many as 1
Go where your people are (or bring them to you).
Two weeks ago I went to Tennessee to speak at an event hosted by my friend, Edie Wadsworth. This week, Kate (my wife) taught some classes at a church camp for young women. We both loved our experience, and it reminded me of one of my most i
Look alive on the internet.
I've recently taken a walk through dozens of coaches' websites and social media profiles. I found many of them are just like me: we tend to forget, ignore, and/or abandon our web presence. I've finally admitted to myself this makes me harde
If you're putting in the effort and no one is hiring you.
You may feel like you're working as hard (or harder) than your peers but not seeing the same (or any) results. This episode explains what I think you're experiencing, what you can do about it, and why I'm confident you'll succeed in the end
Succeeding as you, not as someone else.
As we grow our practices, it's helpful to know the big picture (what I call strategy) and the specific actions (tactics) that flow from the big picture. But if we don't know ourselves, we'll look to coaches and communities to tell us what t
Creating Spaces and Times for Coaches to Practice and Improve
Although I don't care much about certifications (see last week's episode), I believe strongly in the benefit of supported practice for coaches. We can elevate individual coaches and the whole coaching community by creating spaces and times
The Urge to Create a Course
Twenty years now since I started doing money stuff online, and the urge to create a course still creeps up on me. Let's talk about it, and let's make sure to work in some Prince Bride references.
My Thoughts on Coaching Certifications
There are good reasons and bad reasons to pursue certification(s) as a coach -- up to and including becoming a licensed therapist.
Please be kind to yourself.
I realize the episode title is a corny bumper sticker. But people, including coaches, are not being nice to themselves. It's getting in the way of the growth and progress that brought us to coaching in the first place.
Addressing My Own Concerns About Group Coaching
I like last week's episode but it didn't feel quite right. Today's episode rounds out some of my ideas/suggestions/hypotheses for how group coaching could go from being a good thing to a great thing. Enjoy.
