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A Podcast for Coaches

von Mark Butler

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  1. Why I'm Not in a Hurry to Sell "Group Coaching"

    A few of my thoughts on the kind "group coaching" I'm accustomed to seeing in my coaching community. I'm not strongly against it; I'm not strongly for it; and I think what we call group coaching would be better delivered separately as eithe

  2. My Personal Coaching Code of Ethics

    Coaching is a totally unregulated industry...which is exactly how we like it. With no governing body to create or police our interactions with our clients, it's up to us to define and adhere to a set of ethics that support our clients' safe

  3. A Coach's Ongoing Evolution: Conversation with Chantel Allen

    Coaches can feel trapped in the way of being they learned in training -- especially if they were trained in a dogmatic community. My friend Chantel is an example of a "rule follower" and a "striver" who started her practice doing everything

  4. A Story About Referrals and the Law of the Harvest

    This is the story of a teen in pain receiving support from a great coach. By itself, this is wonderful. This episode explains how a chain of relationships introduced the teen to the coach, even though some of the people in the chain didn't

  5. The Coach is the Product: A Character-Driven View of Your Coaching Practice

    If the coach is the product, personal development is the most important business strategy. This should come as a huge relief.

  6. Two Perspectives on Launch-Based Selling (Because I'm Trying to Be More Open-Minded)

    In 2017 I published a podcast episode railing against launch-based selling. In seven years, my opinion hasn't changed much...but a wise client has helped me open my mind (a little). In this episode I talk about the practical and psychologic

  7. "I want my whole executive team to get coaching." -- Conversation with Jesse Mecham from YNAB

    My friend Jesse Mecham is the founder of YNAB (https://ynab.com), a company that helps people love the way they spend their money. I asked Jesse to come on the show to talk different kinds of coaching and training he and his team use. Jesse

  8. How to Read a Sales Page: Some Thoughts on Coaches Selling Training to Other Coaches

    Trainings (and certifications, and, I guess, "masterminds") can be powerful and transformational. They can also be the place where coaches' dreams, hopes, confidence, and personal balance sheets go to die. Rather than produce a multi-hour p

  9. A Deliberate Practice Method for Improving Coaching Skill

    As coaches, we are the product--our skills are the product. The question is how do we become more skillful? In this episode, I suggest that the deliberate, patient practice of listening without an agenda is the key skill in coaching and tha

  10. Non-Transactional, Zero-Pressure Client Creation: Conversation with Amber Smith

    "She could coach you." That's what my wife, Kate, said about Amber Smith after meeting her. Kate has never said this before or since. (She knows many wonderful coaches, but not many who can wrangle my chaos in a coaching session.) I've know

  11. The List of Maybes: A Marketing Hypothesis for One on One Coaches

    I'm not sure my fellow coaches realize how simple it can be to fill--and keep full--a coaching practice. I'm not saying easy--I'm saying simple. In this episode I outline a marketing hypothesis built on the power of creating and nurturing a

  12. Coaches Make Money and I Can Prove It

    This episode almost seems pointless, because of course coaches make money. But, after a decade in this business, I'm in a position to speak to the psychology of the person who wonders if it will ever work/if it will keep working. And I also

  13. 377 Sessions, $149,000 -- 2023 Coaching Year in Review

    I look at my 2023 coaching practice through four lenses: 1. The workload. 2. The relationships. 3. The money. 4. The marketing. It was a good year for my practice. Looking forward to more of the same in 2024.

  14. 700 Conversations: From spam-driven consultations to becoming a preferred coach for one of the biggest companies in the world.

    After starting her coaching practice in 2018, my friend and client Melisa Liberman (host of the Grow Your Independent Consulting Business podcast) threw herself into a cold-emailing, spam-driven approach to client acquisition. She completed

  15. Why I won't do traditional "consultations", "mini-sessions", or "strategy sessions".

    I don't do sales calls where I explain my "program", make an offer, overcome objections, and close the sale. There are tactical/practical reasons and there are ego reasons. I'm not promoting this as the "right" or "best" way to do things. I

  16. A conversation with someone who used to advertise a lot, but no more.

    My friend Josh is a brilliant relationship marketer who happens to be a lawyer. In this episode, I interview him about his journey from spending a huge chunk of his monthly revenue on ads to spending nothing on ads while having his practice

  17. Why success is virtually guaranteed for one-on-one coaches.

    I don't believe a person pursuing a one-on-one coaching business can fail unless they just stop trying. That's not naive optimism, either. Human nature and market realities are on our side, and in this episode I'll do my best to convince yo

  18. Inventory is the big idea for a one-on-one coach.

    My practice is "full" for the first time in the nearly 15 years since I started coaching. This is true in spite of the fact that there've been periods in the past where I had many more clients than I'm currently serving. See, "full" is only

  19. A new perspective on pricing your one on one coaching.

    There are a few ideas I've heard in conversations about pricing one on one coaching: 1. The price your clients pay determines a) how your clients will engage with your coaching, and b) how much your clients will benefit from your coaching.

  20. The stories we can tell: how to create content in a one-on-one coaching business.

    One on one coaches are overvaluing facts and undervaluing resonant stories in the content they publish. In this episode I talk about why I think this happens, how to fix it, and and how to avoid a dread-spiral in your content creation that

  21. The role of content creation in a one-on-one coaching business: creating a soft landing into your world.

    In a one-on-one business, content's most important job is to give people a soft landing into your world. Your podcast, newsletters, and social media posts help people like you and trust you. Your published work helps them increase their des

  22. Gardening: a different perspective on marketing and sales in your one-on-one coaching business.

    Self-helpers and internet marketers refer to use gold mining as their favorite metaphor for the pursuit of success. I think it's the wrong paradigm for a person who's pursuing a relationship-driven one-on-one coaching business. I think gard

  23. Coaching/Mentoring vs Teaching/Training: Insights into different coaching models.

    I see coaches doing two main types of work: coaching/mentoring and teaching/training. Although these aren't absolute concepts, it's helpful to know in which direction our work is biased. This episode paints a picture of how coaching/mentori

  24. Introducing The Beautiful Business Philosophy

    I've seen every online business there is, and run many of them myself. In this introductory episode, I want to set a vision for why a one-on-one coaching business should be viewed as one of the best, simplest, and most rewarding ways to mak

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