Measurable Outcomes

Key topics we cover:

• Why not all outcomes need to be measurable—especially on day one

• Teresa’s story: shifting from “applications” to “hires” as a more meaningful outcome

• How to work toward measurable outcomes over time

• Petra Wille explains how the HEART framework can help teams track value, not just numbers

• The difference between metrics, signals, and goals

• How to define outcomes when you're pre-product or pre-metrics

• Why focusing on value creation moments leads to better product strategy

• What most people get wrong about “finding product-market fit”

Resources & Links:

• Follow Teresa Torres: ProductTalk.org

• Follow Petra Wille: Petra-Wille.com

Mentioned in the episode:

• Teresa’s blog post: Shifting from Outputs to Outcomes: Why It Matters and How to Get Started (producttalk.org/2024/07/shifting-from-outputs-…)

• Google’s HEART Framework (heartframework.com)

• Teresa’s blog post: How Continuous Discovery Works (and Doesn’t) in Early-Stage Startups (producttalk.org/2022/04/discovery-in-startups)

• Product/Market fit survey (pmfsurvey.com) by Sean Ellis (seanellis.me) and GoPractice (gopractice.io)