#42 - How to build a purpose-driven brand that is profitable | Founders & Investor of Pumpkin Organics

In 2015 Jaclyn Schnau, Founder of Pumpkin Organics, stood in front of a baby food shelf and turned over the jars, she couldn't believe her eyes.

78% of what was on the shelf was pureed fruit with more sugar than a can of Coke. She quickly realised that the industry was not putting children's health first. So she decided to change it.

Episode 42 of Besser werden was recorded at K5, one of Europe's leading retail and e-commerce event in Berlin, where Efe von Thenen sits down with the founders of Pumpkin Organics Jaclyn Schnau and Florian Schnau as well as their investor Rüdiger Schmidt for an unforgettable, unfiltered session on building a purpose brand that is actually profitable.

This episode of Besser werden is presented by our main sponsor Shopware.