7: Former British Vogue Beauty Editor: She Followed Her Intuition & Founded a Wellness Brand | Kelly Gilbert

In this episode, Matt & Corisande sit down with Kelly Gilbert, the former British Vogue beauty and health editor turned founder of The What Supp Co, to unpack a story that goes from finding out she was pregnant while sitting her A-levels at 18, to talking her way onto a fashion course with her baby in a pushchair, to becoming one of the most trusted beauty editors in the country, entirely on her own terms.

They get into the night Kelly watched someone else pitch her own business idea to the Dragons on Dragon's Den, the “override” state that took over in the weeks that followed and pushed her to finally build The What Supp Co, and how a cold email and a lot of tenacity got her products onto shelves in Boots less than two years after launch.

Matt & Corisande, with Kelly Gilbert, discuss:
• How Kelly talked her way onto a fashion course with her baby in a pushchair after missing the application deadline
• The fax machine “ransom note” and the blue CV that got her hired first in PR, then at British Vogue
• Watching someone else pitch her own business idea on Dragon's Den, and the “why can't I ever see anything through” spiral that followed
• The mystical “override” state Kelly describes taking over her actions for weeks after she first got in touch with Matt
• How The What Supp Co's vitamin patches actually work, and why she designed them to be seen rather than hidden
• Getting Protect Your Energy into Boots less than two years after launching, and the manifestation behind landing a meeting with Sephora's global VP

Chapters
00:00:00 Trailer
00:01:27 Intro to Kelly Gilbert
00:02:17 Kelly's Career at British Vogue
00:05:03 Becoming a Teen Mum and Finding Her Own Path
00:09:21 Talking Her Way Onto Her Fashion Course With Baby in Tow
00:12:09 Landing Work Experience at DKNY in New York
00:15:03 The Fax Machine 'Ransom Note' That Got Her First Job
00:18:44 The Blue CV That Landed Her at British Vogue
00:22:36 Why Kelly Was Never Afraid to Be Different
00:23:56 The Self-Sabotage That Stopped Her From Starting a Business
00:26:47 Stepping Away From Vogue and Hitting a Breakdown
00:30:02 The Dragon's Den Moment That Changed Everything
00:34:31 This Is Where Matt Comes In
00:39:54 Join the Beyond Community
00:40:58 The Mystical 'Override' State That Took Over Her Actions
00:45:17 Spotting the Gap in the Wellness Industry
00:48:36 Introducing Protect Your Energy and How It Works
00:54:57 A Tour of the What Supp Co Range
00:57:35 Finding White Space in a 'Saturated' Market
01:01:35 Running a Bootstrapped Business With AI as Her Co-Founder
01:04:20 Barcelona Event
01:05:56 Getting Into Boots
01:06:31 Manifesting a Meeting With Sephora's Global VP
01:11:04 Cracking the Boots Ignite Program
01:18:47 What's Next: A US Retailer and Finding Her 'Steven Bartlett'
01:24:05 What Does 'Beyond' Mean to Kelly?
01:24:23 Where to Find the Patches

About Kelly Gilbert
Kelly Gilbert is a former beauty and health editor at British Vogue, with over two decades in journalism across titles including Glamour, the Financial Times' HTSI, The Times and The Sunday Times Style. In January 2025 she founded The What Supp Co, a UK-made range of vitamin patches built on proprietary Patchtech, designed to replace pill fatigue with something people actually want to wear. Within its first year the brand landed in Boots and picked up a growing list of retail and press wins, including coverage from The Guardian, Grazia and WWD.

Shop The What Supp Co: thewhatsupp.com

Follow Kelly on Instagram: instagram.com/wowwee_kg

Follow The What Supp Co on Instagram: instagram.com/thewhatsuppco

About Matt & Corisande
Matt is a manifestation coach, speaker and the author of Beyond Wanting: The Art of True Manifestation and has spent years teaching people how to work with the quantum field to manifest their future and create their best life. Corisande is a creative director who perceives the future through meditation, with a level of detail that consistently surprises even Matt.

Sign up to Matt’s Saturday Manifestation Newsletter: mattcooke.me/newsletters

Buy the book Beyond Wanting: The Art of True Manifestation here: bio.to/beyondwanting

Join the Beyond Community: the-beyond.mn.co/landing

Follow Matt on Instagram: instagram.com/mattcookecoach

Follow Corisande on Instagram: instagram.com/corisandecooke

Join the Beyond podcast community on Instagram: instagram.com/beyondpodcast333

About Matt & Corisande Cooke
Matt is a manifestation coach, researcher, speaker and the author of Beyond Wanting: The Art of True Manifestation. For years, he has explored the intersection of manifestation, consciousness and the quantum world, helping people understand how to work with their thoughts, emotions and intentions to create their future.
Corisande is a creative director with a deeply intuitive approach to life and business. Through meditation, she often experiences remarkably vivid glimpses of what’s ahead, seeing ideas, spaces and possibilities in extraordinary detail, sometimes long before they become reality.
Together, they bring two different perspectives to Beyond: Matt’s endless curiosity for understanding how the unseen might work, and Corisande’s instinctive ability to feel and see it before it arrives.
Sign up to Matt’s Saturday Manifestation Newsletter: mattcooke.me/newsletters
Buy the book Beyond Wanting: The Art of True Manifestation here: bio.to/beyondwanting
Join the Beyond Community: the-beyond.mn.co/landing
Follow Matt on Instagram: instagram.com/mattcookecoach
Follow Corisande on Instagram: ... (instagram.com/corisandecooke)