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BJJ Mental Models· Folge 415

Ep. 415: What’s the Point of a Coach?, feat. Priit Mihkelson

Montag, 2. November 2026 · 1 h 05

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This week, we're joined by Priit Mihkelson! Priit is an Estonian black belt and co-owner of Estum Jiu-Jitsu in Tallinn, with 26 years of jiu-jitsu behind him. In this episode, Priit works through what a coach's job is, and why his answer (make people want to come back) has less to do with jiu-jitsu than he expected. Topics include: self-determination theory, the gym as a "third place," coaching lessons from parenting, whether coaching can scale, and finding your own voice as a coach.

Follow Priit on Instagram:
instagram.com/priit_mihkelson

Follow Priit on Facebook:
facebook.com/priit.mihkelson

Train with Priit at Estum Jiu-Jitsu in Tallinn, Estonia:
estumjiujitsu.ee

Mental models discussed in this episode:
• Continuum of Motivation
bjjmentalmodels.com/continuum-of-motivation

• The Third Place
bjjmentalmodels.com/third-place

• Constraints-Led Approach
bjjmentalmodels.com/constraints-led-approach

• Ecological Dynamics
bjjmentalmodels.com/ecological-dynamics

• Psychological Safety
bjjmentalmodels.com/psychological-safety

• Self-Organization
bjjmentalmodels.com/self-organization

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