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Creative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it's like to treat your "dream" like your "fallback".
We also take you inside whats working now at the cutting edge of music marketing. You'll learn exactly how to gain control, clarity, and confidence in your music career.
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EP451: Capturing Attention and Making Fans Stick
Want to get new fans hearing your music online AND actually be confident that you're building a real audience? In this episode of Creative Juice, Jack and Circa talk about how artists can get attention online without relying on going viral
EP450: Getting Attention Online and Building An Audience
Want to get new fans hearing your music online AND actually be confident that you're building a real audience? In this episode of Creative Juice, Jack and Circa talk about how artists can get attention online without relying on going viral
EP449: How To Actually Make Music Marketing Work As An Artist
Getting people to hear your music is one thing. Can you reach them again when you have something to share or sell? In this episode of Creative Juice, Jack and Circa cover how artists can use direct response marketing to build a career aroun
EP448: The Landscape of The Music Industry in 2026
As we head into Q4 of 2026, what does the music industry look like today for artists trying to build a business in it? In this episode of Creative Juice, Jack and Circa analyze the music industry's landscape, past and present, how it's evol
EP447: Talking Music Marketing with Chris Ruff, Head of Global Marketing at Activist Artists Management
Looking across all corners of the music business can teach you a LOT as an artist... In this episode of Creative Juice, Jack and Circa are joined by special guest Chris Ruff, head of global marketing at Activist Artists Management, to talk
EP446: Should You Even Care About Black Friday As An Artist?
Is Black Friday a secret weapon for artists or just a shiny object to ignore? In this episode of Creative Juice, Jack and Circa dive into the strategies artists can use to leverage the shopping frenzy of Black Friday to boost their music ca
EP445: If You're An Artist Building A Team, Watch This
Building a team around your music career isn't just about freeing up time, it's about smart growth and picking the right opportunities... In this episode of Creative Juice, Jack and Circa tackle the dynamics of team building for artists fro
EP444: 3 Things To Do When Heading Into A Release Cycle (And When To Do Them)
Instagram, TikTok, YouTube, Facebook...as artists, choosing the right social media platform to grow can be overwhelming with so many options available... In this episode of Creative Juice, Jack and Circa keep it simple while answering one o
EP443: You Only Need One Offer To Crack Fan Base Monetization
Struggling to figure out how to make your online store really work for monetization? The answer might be simpler than you think... In this episode of Creative Juice, Jack and Circa break down how one killer offer helps artists unlock fan ba
EP442: How To Win Back Fans To Your List
Want to increase the number of engaged fans that end up on your list? Check this out... In this episode of Creative Juice, Jack and Circa dig into an email marketing tactic to win back fans onto your email subscriber list even in a world of
EP441: Storytelling, Copywriting, and Your Career As An Artist
Storytelling is a superpower for artists. Just like songwriting, the right words will also make your marketing hit harder... In this episode of Creative Juice, Jack and Circa dive into the power of strategic copywriting for artists. Learn a
EP441: Storytelling, Copywriting, and Your Career As An Artist
Storytelling is a superpower for artists. Just like songwriting, the right words will also make your marketing hit harder... In this episode of Creative Juice, Jack and Circa dive into the power of strategic copywriting for artists. Learn a
EP440: Making Music, Marketing Music, and Managing Your Energy As A Creative
Why does marketing your music feel 100 times harder than making it? Spoiler alert: It doesn't have to! In this episode of Creative Juice, Jack and Circa dive into the common artist feeling that promoting your music is way more demanding tha
EP439: Top 3 Awareness Plays We Use To Grow Artists' Audiences
Does building an audience around your music feel like an uphill battle? Right now, there are so many strategies that picking one that works feels impossible... In this episode of Creative Juice, Jack and Circa unpack three growth strategies
EP438: The Waiting List Strategy To Fill Your List With Ready To Buy Fans
Want to move your fans from your social media to your email and text list and make sure they actually stay engaged with you? Listen up... In this episode of Creative Juice, Jack and Circa take a fresh look at turning followers into engaged
EP437: Make Social Media Social Again With This Approach
If social media weirds you out, you're not alone. You might be asking the same question tons of artists and people make: How can you make it feel more like a real community? In this episode of Creative Juice, Jack and Circa discuss social m
EP436: Breaking Down The Fan Journey
Wondering why your social media strategy doesn't have fans coming to your shows, buying your merch, or listening to your music? It might be time to think about the fan journey... In this episode of Creative Juice, Jack and Circa unpack the
EP435: How To Position Yourself For Success In The Music Business
When you get traction, you start to get attention. When you get attention, the music industry can get shady real quick. As an artist, you need to have leverage and control... In this episode of Creative Juice, Jack and Circa discuss the imp
EP434: The Role of Physical Media In A Music Career In 2026 with Patrick McCarthy of A to Z Media
In the streaming era, where it's harder than ever to stand out from the noise as an artist, physical media is one path to creating unforgettable experiences for your fans. In this episode of Creative Juice, Jack sits down with Patrick McCar
EP433: The Truth About Consistent Releases And Audience Growth
Are you dropping singles and still wondering why your fanbase isn't growing? It might be time to rethink your release strategy... In this episode of Creative Juice, Jack and Circa discuss what it really takes to build momentum as an artist
EP432: Finding Your Workflow, Technology, and Music Marketing
Navigating the ups and downs of a music career is hard enough without fumbling through your to-do list. If you ever wonder how to juggle creativity and productivity, you're not alone! In this episode of Creative Juice, Jack and Circa get re
EP431: A Midyear Report and Things We're Excited About In Music Marketing Right Now
As an artist, the stories you tell your fans are more important than you realize… In this episode of Creative Juice, Jack and Circa explore their mid-year reflections on music marketing and industry predictions and what we're excited about
EP431: A Midyear Report and Things We're Excited About In Music Marketing Right Now
As an artist, the stories you tell your fans are more important than you realize… In this episode of Creative Juice, Jack and Circa explore their mid-year reflections on music marketing and industry predictions and what we're excited about
EP430: Turning Your Merch Into Offers For Your Fans In 10 Minutes
In the streaming era, turning your music into something fans rush to buy can seem impossible. But what if it was just about making your album or merch offer irresistible? In this episode of Creative Juice, Jack and Circa dive into turning y
EP430: Turning Your Merch Into Offers For Your Fans In 10 Minutes
In the streaming era, turning your music into something fans rush to buy can seem impossible. But what if it was just about making your album or merch offer irresistible? In this episode of Creative Juice, Jack and Circa dive into turning y
EP429: What Do I Sell First As An Artist?
Feeling stuck on what to sell to your fans first? Let's clear that up right now. In this episode of Creative Juice, Jack and Circa break down the million-dollar question almost every artist asks (sometimes more than once): "What should I se
EP428: A Crash Course In Live Show Advertising
Selling out shows isn't just about your music - it's about knowing how to get fans in the door! In this episode of Creative Juice, Jack and Circa break down the nuts and bolts of live show advertising in 2026 from campaign structure to cont
EP427: Our 4 Eternal Rules of Music Marketing
If you feel stuck in your music career, asking the right questions can mean the difference between spinning your wheels and making progress... In this episode of Creative Juice, Jack and Circa hash out their four eternal rules for music mar
EP426: How To Create Better Social Content As An Artist
Stuck on the social media hamster wheel and wondering how to make your content pop as an artist? You're not alone. In this episode of Creative Juice, Jack and Circa dive into building a systematic approach to level up your social media cont
EP425: Artist Management, Consistency, and Finding Your Path with Mike Mowery
For artists and artist managers alike, wearing many hats is part of the game. So what does it take to do it AND be successful? In this episode of Creative Juice, Jack and Circa sit down with Mike Mowery, senior artist manager at 10th Street
