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EP424: Geese, Music Marketing Psyops, and How To Get Ahead
Was the marketing for the band Geese a psyop? Maybe. But what if I told you that's all part of the plan? In this episode of Creative Juice, Jack and Circa discuss the "controversial" marketing strategy behind the band Geese that's got the m
EP423: How To Pick The Right Marketing Channel For Growing Your Audience
Instagram, TikTok, YouTube, Facebook...as artists, choosing the right social media platform to grow can be overwhelming with so many options available... In this episode of Creative Juice, Jack and Circa keep it simple while answering one o
EP422: What To Do When Your Music Marketing Systems Break
When your music marketing systems start falling apart, how do you come up with a game plan? In this episode of Creative Juice, Jack and Circa tackle the chaos that happens when your best marketing campaigns and systems break! Learn about id
EP421: Are Artists Just Traveling T-Shirt Salesmen?
Are artists just traveling t-shirt salesmen? Let's actually unpack that concept... In this episode of Creative Juice, Jack and Circa discuss monetization in the music industry and what business artists are really in! Learn about the core of
EP420: This One Skill Will Change The Course Of Your Music Career
Do you know when to call it quits on an idea versus pushing on? In this episode of Creative Juice, Jack and Circa tackle why artists abandon ship when projects are just hitting their stride! Learn about the critical skill of knowing when to
EP419: Early Music Marketing Lessons And Why They Matter Most
If the question "which strategy is right for me?" has you stuck in your music career, you're not alone... In this episode of Creative Juice, Jack and Circa tackle the artist's dilemma of choosing the "right" marketing strategy versus just g
EP418: Balancing Strategy and Fast Execution in Music Marketing
If the question "which strategy is right for me?" has you stuck in your music career, you're not alone... In this episode of Creative Juice, Jack and Circa tackle the artist's dilemma of choosing the "right" marketing strategy versus just g
EP417: Simplify How You Advertise Your Music Today
There's a lot of bad information out there about advertising your music. One of the biggest myths right now is that your process should be complex... In this episode of Creative Juice, Jack and Circa share stories from our agency IndieX abo
EP416: Entrepreneurship, Independence, and Artist Growth with Kota The Friend Manager Vernon Jones
Keeping control in your music career is one of the most critical points of leverage you can have. Just ask Kota the Friend's manager... In this episode of Creative Juice, hosts Jack and Circa sit down with Vernon Jones, manager of rapper Ko
EP415: Finding Your Winning Ads and One Mistake To Avoid
This one advertising mistake is the difference between ongoing successful campaigns and duds for artists... In this episode of Creative Juice, Jack and Circa bring stories straight from our agency IndieX about how artists "accidentally" kil
EP414: Artist Growth and Artist Management with Will Hoffman, Manager of Nothing More
Are you juggling too much to focus on what actually matters in your music career? In this episode of Creative Juice, Jack and Circa sit down with Will Hoffman, artist manager of Nothing More, SiM, and Ankor, who shares his journey from musi
EP413: Talking Music Marketing and Monetization Math
People often throw around the concept that selling one hoodie will make you as much revenue as 10,000 streams, but they rarely go deeper than that. Let's talk numbers that actually make sense... In this episode of Creative Juice, Jack and C
EP412: A New Way To Plan Your Calendar For Music Marketing
4 days on your calendar could mean the difference between scrambling to market your music and having a clear plan to crush it this year... In this episode of Creative Juice, Jack and Circa share a strategy for planning your year in music ma
EP412: A New Way To Plan Your Calendar For Music Marketing
4 days on your calendar could mean the difference between scrambling to market your music and having a clear plan to crush it this year... In this episode of Creative Juice, Jack and Circa share a strategy for planning your year in music ma
EP411: This Mistake Is Killing Your Marketing As An Artist
If you've been rushing straight into release day chaos, you're gonna love this... In this episode of Creative Juice, Jack and Circa tackle the deadliest marketing mistake artists make: rushing to launch a release and ending up with a half-b
EP410: Artists Managers, Marketing, and Lessons To Help You Get Ahead
Your music career is a business. But not everyone sees it that way... In this episode of Creative Juice, Jack and Circa dive deep into artist management, offering insights from our clients and their managers that blend music marketing with
EP409: The One Music Marketing Lesson Learned We're Carrying Into 2026
In your music career, one area of focus could be the glue that keeps the rest of your marketing and growth together... In this episode of Creative Juice, Jack and Circa discuss a pivotal music marketing lesson learned from our agency artist
EP408: Your 2026 Music Marketing Domination Plan
Planning your music career for the next year doesn't have to be a brain-melting task, but it does take some reflection to nail your strategy... In this episode of Creative Juice, Jack and Circa provide a planning framework to help you domin
EP407: What 2026 Holds For Indies and The Music Industry
Wondering what 2026 will hold for your music career and the music industry as a whole? In this episode of Creative Juice, Jack and Circa dive into the future with their 2026 predictions, focusing on how AI is set to revolutionize the music
EP406: 2026 Music Marketing Predictions
The music industry is constantly evolving, that should come as no shock. And 2026 is shaping up to be a pivotal year... In this episode of Creative Juice, Jack and Circa kick off our year-end predictions series, where they share insights in
EP405: Ask Me Anything: Music Marketing Q&A For Serious Artists
Got music marketing questions? We've got answers... In this episode of Creative Juice, Jack and Circa answer some burning questions from our community about music marketing strategies in a special Q&A episode! Learn about when DSP ads actua
EP404: Holiday Marketing For Artists To Kick Start Your Season
As the holiday season lights up, are you switching off on your music career? Spoiler: You shouldn't be! In this episode of Creative Juice, Jack and Circa talk holiday marketing strategies to keep your fan base engaged and your music career
BONUS EPISODE: Marketing, Email, and AI with Jack McCarthy (GigGab Podcast Guest Spot)
On this bonus episode of Creative Juice, Jack McCarthy joins Dave Hamilton as a guest on Gig Gab to dig into the real business of music, how to grow attention, capture it, and convert it into lasting fan relationships. You'll learn why the
EP403: Evolving Thoughts On AI and The Music Industry
With a ton of discussion around the music industry about AI tools like Suno and Udio, copyright, labels, and lawsuits, there's a lot for artists to unpack and wrap their heads around... In this episode of Creative Juice, Jack and Circa disc
EP402: 4 Ways To Beat 99% of Artists
Want to crush it as an artist and stay on top of your game? Here's what to pay attention to today... In this episode of Creative Juice, Jack and Circa break down four key tactics to help you dominate in your music career by focusing on what
EP401: What Meta's Andromeda Update Means For Musicians
Are Facebook and Instagram acting up and sending your ad results into a tailspin? It's time to get to the bottom of it... In this episode of Creative Juice, Jack and Circa break down major updates to Meta's advertising platform that every m
EP400: How To Get Out Of A Content Creation Slump
Sick of staring at the blank page when it comes to content to promote your music? You're not alone and it's time to get your creative spark back! In this episode of Creative Juice, Jack and Circa tackle content creation slumps to help you g
EP399: Building Simplicity into Your Music Career
Simplicity is key, but as artists, why does it feel like we always make things more complicated than they need to be? In this episode of Creative Juice, Jack and Circa dive into the art of simplifying your music career and marketing strateg
EP398: My Music Career Isn't Growing, What I Do Fix?
Feel like your music career is hitting a wall and you don't know what to fix? This is more common for artists than you might think... In this episode of Creative Juice, Jack and Circa break down the stages of your music career where you mig
EP397: The Unfair Advantage of Artists and Creatives
Every type of business has pros and cons, but for artists, your biggest advantages are actually hiding in plain sight... In this episode of Creative Juice, Jack and Circa discuss the unique edge that artists have in their careers compared t
