#125 How Proof grows >71 % YOY in a "boring" industry (Nick Bhutani, VP of Marketing)

In this episode, Tim talks with Nick Bhutani, VP of Marketing at Proof. The legal tech company is growing 71.7% platform signups & first job executions YOY and is on track to reach €100M ARR. Nick explains why operating in a "boring" industry can actually be an advantage for creative marketing, how their most successful campaign came to life, and why real people consistently outperform anonymous company logos on LinkedIn. This episode is a must-listen for B2B tech and AI companies that are still missing the confidence to embrace bold marketing. Tune in now!