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Your designs are beautiful, but you're struggling with the business of your interior design business. Join successful interior design business owner, Michelle Lynne, of ML Interiors Group each Monday morning as she shares the processes she has found useful in growing her own 7-figure design firm, interviews industry related guests, and brings her own team of designers on for lively conversations. If you aren't happy with the performance of your interior design business, are tired of trading your time for money, and know you were made for more, this show is for you.
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Ep 249: Taming the Furniture Procurement Beast with Sara Carroll
Furniture sourcing and procurement can be one of the most time-consuming parts of running an interior design firm. From tracking orders and coordinating freight to chasing down vendors and filing damage claims, the administrative work can q
Ep 248: The Walkthrough: Your Sales Process Starts at the Front Door
An inquiry comes in. You're in the middle of an installation, juggling procurement, answering client questions, and managing a dozen other things. You tell yourself you'll respond when you have a minute to give that potential client the att
Ep 247: The Walkthrough: Is Your Marketing Front Door Open?
Your interior design business might be doing beautiful work, but are the right clients finding their way to you? In this episode of Designed for the Creative Mind, Michelle Lynne kicks off The Walkthrough, a series that takes you through ev
Ep 246: Nobody Warned Me About This Part: Hiring Would Expose My Own Weaknesses
Hiring people is supposed to create capacity. But what happens when bringing someone onto your team actually makes your business feel more complicated? In this episode, Michelle Lynne gets honest about one of the parts of business ownership
Ep 245: Nobody Warned Me About This Part: When Growing Your Design Firm Changes Your Job
You started your interior design business because you love design. You wanted to create beautiful spaces, work with clients, and build something of your own. But somewhere along the way, the business grew… and your job changed. Suddenly, yo
Ep 244:Do You Actually Want to Own an Interior Design Business?
Being an interior designer and being an interior design business owner are two very different jobs. Have you actually decided which one you want? We talk a lot about the dream of owning an interior design firm: creative freedom, choosing yo
Ep 243: The Art of Being Principal: Building a Business That Doesn't Need You Every Minute with Katie Decker-Erickson
What if the real measure of a successful design firm isn't how much the principal can personally accomplish—but how well the business operates when they're not there? In this episode of The Art of Being Principal, Michelle Lynne and Katie D
Ep 242: Tended, Pt 4 - When Everyone Else Looks Like They Have It Together
Have you ever looked around at other interior designers and thought, What do they know that I don't? They're booked out. Their projects look incredible. Their social media is polished. They seem confident, successful, and completely on top
Ep 241: Tended, Pt 3 - The Word No Has a ROI
Saying no doesn't come naturally to most people—and it certainly didn't come naturally to Michelle. In this episode of Tended, Michelle makes the business case for one of the hardest words for interior designers to say: no. Because every ye
Ep 240: Tended, Pt 2 - The Energy Audit
You've probably heard all the advice: get more sleep, exercise, drink more water, take a vacation, take better care of yourself. But what if you're doing some of those things and you're still exhausted? In this episode of Design for the Cre
Ep 239: The Design Besties - Friendship, Collaboration & Designing for a Bigger Purpose
What happens when four professionals in the design industry meet by chance, become fast friends, and decide to use their collective talents to give back? Meet the Design Besties: Nikki Watson, Lori Johnson, Robin DelaCruz, and Whitney Atkin
Ep 238: Tended, Part 1: You Are a Business Asset
As business owners, we're really good at taking care of everything else. We protect our clients, our teams, our projects, our cash flow, our systems, and our businesses—but somehow, we put ourselves at the bottom of the list. In this episod
Ep 237: 5 Reasons You May Not Be Getting Affluent Clients w/ Robyn White
In this episode of Designed for the Creative Mind, Michelle welcomes back website strategist Robyn White of RDW Design Studio to talk about one of the biggest questions interior designers ask: "Why aren't I attracting more affluent clients?
Ep 235: The Human Advantage - AI Isn't Your Biggest Threat. The Noise Is.
Everywhere you look, someone has a new opinion about AI and the future of interior design. One expert says AI will replace designers. Another says it never could. The constant stream of predictions, hot takes, and fear-based headlines can l
Ep 234: The Human Advantage - What You're Actually Selling in the Age of AI
AI can generate a beautiful mood board in seconds. But that's not what clients are actually hiring you for. In this episode, Michelle Lynne kicks off a brand-new series exploring what artificial intelligence really means for interior design
Ep 233: The Art of Being Principal Series - Why Referral-Only Is Holding Your Business Back with Katie Decker-Erickson
Many interior designers wear "referral-only" like a badge of honor—but what happens when the referrals stop? In this episode of The Art of Being Principal Series, Michelle Lynne and Katie Decker-Erickson unpack one of the biggest misconcept
Ep 232: The Art and Science of Procurement - In-House, Outsourced, and Everything In Between
Procurement can either elevate the client experience or become the biggest bottleneck in your business. In this candid roundtable discussion, Michelle Lynne sits down with Alicia Taylor of Alicia Taylor Interiors, Ryann Swan of Ryan Swan De
Ep 231: Business Behind the Design #2 - AI, Client Delays, and the Future of Design
Are your prospective clients taking longer to sign contracts? Are projects stretching across years instead of months? Are clients questioning purchases, breaking projects into phases, or running your designs through AI before making decisio
Ep 230: From Clinical Precision to Creative Vision - Embracing Your Past to Build a Profitable Design Business with Katie Rainey
What if the experience you think makes you an outsider in the design industry is actually your greatest advantage? In this episode of Designed for the Creative Mind, Michelle Lynne sits down with interior designer Katie Rainey to discuss he
Ep 229: Profit Isn't an Accident Part 4 - Stop Duct-Taping Your Business Together
If you've ever ended the day feeling like you worked nonstop but still didn't get to the things that actually move your business forward, this episode is for you. In the final installment of the Profit Isn't an Accident series, Michelle exp
Ep 228: The Art of Being Principal: Conversation with Katie Decker-Erickson
What does it really mean to be the principal of an interior design firm? In this first episode of The Art of Being the Principal, Michelle Lynne and Katie Decker-Erickson join forces to have the candid conversations most design business own
Ep 227: Profit Isn't an Accident Series - You're Paying Someone to Do It Twice
In this third episode of the Profit Isn't an Accident series, Michelle Lynne dives into the hidden operational cost that many interior designers don't realize is quietly draining their profits: double entry. From project management platform
Ep 226: Messaging Secrets to Stand Out in a Saturated Market with Kamala Nair
In this episode of Designed for the Creative Mind, Michelle sits down with copywriter and brand voice expert Kamala Nair to talk about the missing piece in so many interior design businesses: messaging that actually connects. Kamala shares
Ep 225: Profit Isn't An Accident Series - The Markup Myth
Why Cost Plus 30% Is Quietly Killing Your Profit In this episode of Profit Isn't an Accident, Michelle Lynne tackles one of the most accepted pricing "standards" in the interior design industry: cost plus 30%. And here's the truth most desi
Ep 224: Intention Behind Design: Interview with Kate Vitale
In this episode, Michelle sits down with Kate Vitale, founder of Vitale Interiors, to explore the intersection of interior design, wellness, and intuition. With a background in corporate fashion and trend forecasting, Kate brings a unique p
Ep 223: Profit Isn't An Accident Series - You're Billing. So Why Aren't You Profitable?
Most interior designers think they have a revenue problem… when they actually have a tracking problem. In this kickoff episode of the Profit Isn't an Accident mini-series, Michelle Lynne pulls back the curtain on what's really happening ins
Ep 222: Scaling Smart: Hiring For Profit, Not Just Capacity
Hiring feels like a milestone—but what happens after you bring someone on is where the real work begins. In this episode, Michelle sits down with Erika Bonnell, Melissa Lee, and Ruth Ann Jansen for an honest conversation about what it actua
Ep 221: Why You're Not Making Money on Furnishings (Even When You Think You Are)
Furnishings should be one of the most profitable parts of your interior design business—but for many designers, it feels like the exact opposite. In this episode, Michelle pulls back the curtain on what's really happening behind the scenes
Ep 220: Why Your Construction Projects Aren't Profitable (Even When the Budget Is High)
Construction projects often look like the most profitable work in an interior design business—but behind the scenes, they're where many designers are the most underpaid. In this episode, Michelle breaks down the hidden disconnect between wh
