The joys of magazine-making with PROG Editor Jerry Ewing

How do you become a magazine editor that can put Kate Bush on the cover? And what’s it like running a genre-specific title in 2023?

In a world where the digital age is rapidly redefining media, Sean Adams (@seaninsound) meets a titan of the magazine world, Jerry Ewing, editor of PROG magazine for a rare interview. From his roots starting a Marillion-inspired fanzine to being at the helm of genre-defining publications such as Classic Rock and Metal Hammer, Jerry's journey is a testament to the enduring power of specialist knowledge and passion-driven journalism.

Episode Highlights:

• The Genesis of a Genre Journalist: Jerry recounts the serendipitous moments that led him from crafting a fanzine to steering the course of iconic music magazines.

• The Art of Magazine-making: Delve into the craft of curating content for a niche audience, the evolution of magazines in the internet era, and the potential resurgence akin to vinyl's comeback.

• Defining the Undefined: What is progressive rock? Jerry challenges the conventional confines, advocating for a broad, idea-driven definition that encompasses the innovative spirit of the genre.

• Adapting to the Beat of Change: The discussion turns to the seismic shifts in media consumption and the strategies for staying relevant in a landscape transformed by technology.

• The Human Touch: Jerry envisions a future where the human element is not just a feature but a proud declaration in magazine-making.

Notable Quotes from Jerry Ewing:

• "Progressive music's reach is quite wide... It's the ideas and the approach to making music that sets them apart."

• "Understanding your readers is crucial... Be comfortable with your readership, and they'll feel comfortable with you."

• "The editor guides the magazine... decides what goes in it, helps point the tone."

• "For our readers, it's the music that matters... They're not interested in sex, drugs, and rock and roll."

• "Communication between human beings is at the root of journalism."

Further Insights:

• From Court Jester to PROG: Jerry's DIY beginnings and the transition from fanzine to professional journalism.

• The Inclusive Vision of Prog: Embracing a wide spectrum from prog metal to experimental indie, Jerry's editorial direction is as diverse as the genre itself.

• The Editor's Role: Setting the tone and creating a dialogue with music aficionados, Jerry's editorial philosophy is about crafting a space for in-depth musical exploration.

• The Vinyl Moment for Magazines: Speculating on the tangible allure of print in the digital age, and the unique value it could regain.

Links:

• PROG Magazine (loudersound.com/prog)

• Jerry Ewing on Twitter (twitter.com/TheJerryEwing)

• Subscribe to Drowned in Sound on Substack (drownedinsound.substack.com)