How to Turn a Personal Brand Into a Real Business with Alexis Barber

How to build a personal brand, make money as a content creator, and turn an online audience into a real business.
In this episode of Fashion and Founders, host Victoria Smith is joined by Alexis Barber. Alexis is the founder and host of Too Smart For This and has built a portfolio career spanning content, consulting, speaking, entrepreneurship, and publishing. In this episode, she shares why she believes content creation is a skill, not a career and how creators can use content as a distribution channel for something much bigger. We discuss the shift from the “relatability economy” to the “credibility economy,” influencer vs. thought leader, finding your zone of genius, building multiple revenue streams, and why long-form content can be more valuable than going viral. Alexis also shares what working at YouTube taught her about the creator business, her first $30K brand deal, and how she’s approaching her next level with a focus on excellence and authority. If you're building a personal brand, growing as a creator, or trying to turn your expertise and audience into a sustainable business, this episode is for you.

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