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HBR On Strategy

von Harvard Business Review

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Business strategy isn’t just a plan, it’s a framework for success.

Whether you’re building, innovating, or executing, HBR On Strategy is your destination for insights and inspiration from the world’s top experts on business strategy and innovation.

Every Wednesday, the editors at the Harvard Business Review hand-picked case studies and conversations from across HBR podcasts, videos, articles, and beyond to help you unlock new ways of doing business.

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  1. An Announcement from HBR On Strategy

    For the last two years, HBR On Strategy has been a collection of the best conversations and case studies with the world’s top business and management experts, to help you unlock new ways of doing business. But the time has come for HBR On S

  2. The Strategic Advantage of Tapping Freelancers

    The rapid pace of technological change is making a big impact on hiring. Some organizations are dynamically securing freelance workers through platform apps like Upwork and Freelancer. Other companies are investing heavily in work enabled b

  3. The Promises, Pitfalls, and Trade-offs of the Circular Economy

    Most businesses are built on a linear model: take, make, and discard. But that norm is reaching its limits, and leaders are under pressure to find smarter, more sustainable ways to operate. Weslynne Ashton is a systems scientist and profess

  4. Sustainability Is Fueling Innovation at Ferrari

    When Ferrari, the Italian luxury sports car manufacturer, committed to achieving carbon neutrality and to electrifying a large part of its car fleet, investors and employees applauded the new strategy. But among the company’s suppliers, the

  5. Stress Test Your Strategy Before It Fails

    While many teams and organizations engage in scenario planning, most don’t go far enough. Arjan Singh, consultant and adjunct professor at Southern Methodist University, says a more disciplined approach, borrowed from the military, can help

  6. Rethink Your Pricing Strategies Amid Economic Uncertainty

    Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession is not the time to panic and slash prices. He says leaders should instead reevaluate their pricing strategy—or develop one for the first time—to bet

  7. AMD’s Lisa Su on Experimenting with AI

    HBR editor at large Adi Ignatius speaks with Lisa Su, CEO of leading semiconductor company AMD, about the company’s evolution toward high-performance and adaptive computing, the future of AI use in different sectors, and the importance of r

  8. A Lesson on Balancing Scaling with Stability

    In late 2013, Ryan Cohen, cofounder and then-CEO of online pet products retailer Chewy.com, was facing a decision that could determine his company’s future. Should he stay with a third-party logistics provider (3PL) for all of Chewy.com’s e

  9. The Right Way to Launch an AI Initiative

    Unfortunately, you can’t set up your organization’s artificial intelligence projects like just any other IT project. By their nature, AI endeavors are quite different and suffer high failure rates. But there are proven approaches you can ta

  10. The 6 Forces of Failure—and How to Protect Your Company from Them

    What can failures like Harley-Davidson Cologne or Cheetos Lip Balm teach us about success? Sean Jacobsohn, partner at Norwest Venture Partners and founder of the Failure Museum, takes us on a tour of notable product failures, sharing insigh

  11. How to Turn Your Customer Base into a Community

    “Community” is a buzzword that gets thrown around a lot in the business world. But what does it really mean to build one—and what does it take to make it last? More importantly, how can businesses create communities that drive long-term suc

  12. Great Strategy Starts with Experimentation

    Stefan Thomke, professor at Harvard Business School, says running experiments can give companies tremendous value, but too often business leaders make decisions based on intuition. While A/B testing on large transaction volumes is common pr

  13. Bringing Innovation to an Underserved Market

    Founded in 2014, Thinx, Inc. makes absorbent underwear that can be worn during menstruation. But the feminine care market had seen virtually no innovation in half a century because of the taboo against discussing the topic of menstruation.

  14. To Make Better Decisions, Think Like a Venture Capitalist

    Venture capital firms notoriously embrace risk and take big swings, hoping that one startup will become a monster hit that pays for many other failed investments. This VC approach scares established companies, but it shouldn’t. Stanford Gra

  15. How to Lead a Successful Turnaround

    When a company, division, or product line has been struggling for some time, it can feel nearly impossible to get things back on track. But big turnarounds are possible, provided you have a team willing to work hard, be creative, and embrac

  16. Alphabet CEO on AI as a Workplace Collaborator

    The use of artificial intelligence—specifically generative AI—is growing rapidly, and tech giants like Google have an important role to play in how that technology gets adopted and developed. Sundar Pichai is the CEO of Google as well as it

  17. How to Push for Change in a Large Organization

    Getting a big, bureaucratic organization to innovate or adopt new technologies is hard. That’s why Harvard Business School professor Maria Roche wrote a case study about U.S. Air Force Major Victor “SALSA” Lopez. He helped launch a program

  18. The Right Way to Make Data-Driven Decisions

    Fueled by the promise of concrete insights, organizations are increasingly prioritizing data in their decision-making processes. But that process can easily go wrong. Many leaders don’t understand that their decisions are only as good as ho

  19. To Grow Profitably, Take It Slow

    Many companies, especially in the tech world, have come to embrace the idea of growth at all costs. But according to research from Gary Pisano, professor at Harvard Business School, most firms fail to consistently increase revenues and prof

  20. Turn Your Supply Chain into an Innovation Engine

    Imagine a company that, in a matter of weeks, can develop, prototype, build, and deliver innovative products. That’s exactly what Haier, one of the world’s largest home appliance manufacturers, achieved in 2019. When the city of Wuhan urgen

  21. Using New Tech to Compete in an Old Industry

    The insurance industry is centuries old and has historically been dominated by a few large incumbents. But the industry is experiencing disruption from smaller tech-driven companies—known as insurtechs—that are changing how insurance is bou

  22. The Key to Sustaining an Enduring Competitive Advantage

    It’s a holy grail for many businesses—the search for sustainable competitive advantage. But Chris Zook points out that it’s elusive for most companies. He notes that less than one in 10 companies even achieve a modest level of sustained and

  23. A Restaurant Innovator’s Recipe for Strategic Growth

    For a long time in the restaurant industry, there were two types of dining experiences: fast food or table service. But Ron Shaich, founder and former chairman and CEO of Panera Bread, managed to create an entirely new category in between t

  24. A Middle Manager’s Guide to Executing Strategy

    Imagine this scenario: Your company’s executive team has just announced their new master plan for growing the business. Now it’s your job, as a mid-level manager, to put it into practice. So where do you start? In this episode, strategy con

  25. Competitive Strategy Lessons from the LIV Golf and PGA Tour Merger

    In June 2022, the first ever LIV Golf event teed off outside of London. Offering players larger prizes and more flexibility, LIV Golf aimed to disrupt the sport. In response, the PGA Tour suspended all players who participated in the LIV Go

  26. Strategies for Managing Talent Amid Uncertainty and Competition

    In the last half century, relationships between employers and their employees have evolved away from being rooted in long-term loyalty to a new paradigm of short-term alliances driven by uncertainty and competition. Entrepreneurs and coauth

  27. How McKinsey Resisted Disruption

    The consulting firm McKinsey has helped its clients navigate disruption in a wide range of industries. But what can we learn from how McKinsey itself responded to disruption in the management consulting industry in the early aughts? In this

  28. What It Takes to Thrive During a Crisis

    Why did some companies thrive during the Covid-19 pandemic while others struggled? Keith Ferrazzi, founder of the consulting firm Ferrazzi Greenlight, surveyed more than 2,000 executives to learn how they changed their operations during the

  29. How Glossier Maintained Brand Integrity While Scaling

    Glossier launched in 2014 as an e-commerce, direct-to-consumer makeup and skincare brand aimed at millennial women. From the start, Glossier’s founder Emily Weiss built a strong digital community around the brand. But after the company rece

  30. How to Build Long-Term Social Value

    What does it take to succeed as a business while doing well by your employees? Harvard Business School professor emeritus Michael Beer has studied companies who invest in building long-term social value, and he says they offer some key less

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