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- 25. Juni 2025letzte Folge
Business strategy isn’t just a plan, it’s a framework for success.
Whether you’re building, innovating, or executing, HBR On Strategy is your destination for insights and inspiration from the world’s top experts on business strategy and innovation.
Every Wednesday, the editors at the Harvard Business Review hand-picked case studies and conversations from across HBR podcasts, videos, articles, and beyond to help you unlock new ways of doing business.
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An Announcement from HBR On Strategy
For the last two years, HBR On Strategy has been a collection of the best conversations and case studies with the world’s top business and management experts, to help you unlock new ways of doing business. But the time has come for HBR On S
The Strategic Advantage of Tapping Freelancers
The rapid pace of technological change is making a big impact on hiring. Some organizations are dynamically securing freelance workers through platform apps like Upwork and Freelancer. Other companies are investing heavily in work enabled b
The Promises, Pitfalls, and Trade-offs of the Circular Economy
Most businesses are built on a linear model: take, make, and discard. But that norm is reaching its limits, and leaders are under pressure to find smarter, more sustainable ways to operate. Weslynne Ashton is a systems scientist and profess
Sustainability Is Fueling Innovation at Ferrari
When Ferrari, the Italian luxury sports car manufacturer, committed to achieving carbon neutrality and to electrifying a large part of its car fleet, investors and employees applauded the new strategy. But among the company’s suppliers, the
Stress Test Your Strategy Before It Fails
While many teams and organizations engage in scenario planning, most don’t go far enough. Arjan Singh, consultant and adjunct professor at Southern Methodist University, says a more disciplined approach, borrowed from the military, can help
Rethink Your Pricing Strategies Amid Economic Uncertainty
Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession is not the time to panic and slash prices. He says leaders should instead reevaluate their pricing strategy—or develop one for the first time—to bet
AMD’s Lisa Su on Experimenting with AI
HBR editor at large Adi Ignatius speaks with Lisa Su, CEO of leading semiconductor company AMD, about the company’s evolution toward high-performance and adaptive computing, the future of AI use in different sectors, and the importance of r
A Lesson on Balancing Scaling with Stability
In late 2013, Ryan Cohen, cofounder and then-CEO of online pet products retailer Chewy.com, was facing a decision that could determine his company’s future. Should he stay with a third-party logistics provider (3PL) for all of Chewy.com’s e
The Right Way to Launch an AI Initiative
Unfortunately, you can’t set up your organization’s artificial intelligence projects like just any other IT project. By their nature, AI endeavors are quite different and suffer high failure rates. But there are proven approaches you can ta
The 6 Forces of Failure—and How to Protect Your Company from Them
What can failures like Harley-Davidson Cologne or Cheetos Lip Balm teach us about success? Sean Jacobsohn, partner at Norwest Venture Partners and founder of the Failure Museum, takes us on a tour of notable product failures, sharing insigh
How to Turn Your Customer Base into a Community
“Community” is a buzzword that gets thrown around a lot in the business world. But what does it really mean to build one—and what does it take to make it last? More importantly, how can businesses create communities that drive long-term suc
Great Strategy Starts with Experimentation
Stefan Thomke, professor at Harvard Business School, says running experiments can give companies tremendous value, but too often business leaders make decisions based on intuition. While A/B testing on large transaction volumes is common pr
Bringing Innovation to an Underserved Market
Founded in 2014, Thinx, Inc. makes absorbent underwear that can be worn during menstruation. But the feminine care market had seen virtually no innovation in half a century because of the taboo against discussing the topic of menstruation.
To Make Better Decisions, Think Like a Venture Capitalist
Venture capital firms notoriously embrace risk and take big swings, hoping that one startup will become a monster hit that pays for many other failed investments. This VC approach scares established companies, but it shouldn’t. Stanford Gra
How to Lead a Successful Turnaround
When a company, division, or product line has been struggling for some time, it can feel nearly impossible to get things back on track. But big turnarounds are possible, provided you have a team willing to work hard, be creative, and embrac
Alphabet CEO on AI as a Workplace Collaborator
The use of artificial intelligence—specifically generative AI—is growing rapidly, and tech giants like Google have an important role to play in how that technology gets adopted and developed. Sundar Pichai is the CEO of Google as well as it
How to Push for Change in a Large Organization
Getting a big, bureaucratic organization to innovate or adopt new technologies is hard. That’s why Harvard Business School professor Maria Roche wrote a case study about U.S. Air Force Major Victor “SALSA” Lopez. He helped launch a program
The Right Way to Make Data-Driven Decisions
Fueled by the promise of concrete insights, organizations are increasingly prioritizing data in their decision-making processes. But that process can easily go wrong. Many leaders don’t understand that their decisions are only as good as ho
To Grow Profitably, Take It Slow
Many companies, especially in the tech world, have come to embrace the idea of growth at all costs. But according to research from Gary Pisano, professor at Harvard Business School, most firms fail to consistently increase revenues and prof
Turn Your Supply Chain into an Innovation Engine
Imagine a company that, in a matter of weeks, can develop, prototype, build, and deliver innovative products. That’s exactly what Haier, one of the world’s largest home appliance manufacturers, achieved in 2019. When the city of Wuhan urgen
Using New Tech to Compete in an Old Industry
The insurance industry is centuries old and has historically been dominated by a few large incumbents. But the industry is experiencing disruption from smaller tech-driven companies—known as insurtechs—that are changing how insurance is bou
The Key to Sustaining an Enduring Competitive Advantage
It’s a holy grail for many businesses—the search for sustainable competitive advantage. But Chris Zook points out that it’s elusive for most companies. He notes that less than one in 10 companies even achieve a modest level of sustained and
A Restaurant Innovator’s Recipe for Strategic Growth
For a long time in the restaurant industry, there were two types of dining experiences: fast food or table service. But Ron Shaich, founder and former chairman and CEO of Panera Bread, managed to create an entirely new category in between t
A Middle Manager’s Guide to Executing Strategy
Imagine this scenario: Your company’s executive team has just announced their new master plan for growing the business. Now it’s your job, as a mid-level manager, to put it into practice. So where do you start? In this episode, strategy con
Competitive Strategy Lessons from the LIV Golf and PGA Tour Merger
In June 2022, the first ever LIV Golf event teed off outside of London. Offering players larger prizes and more flexibility, LIV Golf aimed to disrupt the sport. In response, the PGA Tour suspended all players who participated in the LIV Go
Strategies for Managing Talent Amid Uncertainty and Competition
In the last half century, relationships between employers and their employees have evolved away from being rooted in long-term loyalty to a new paradigm of short-term alliances driven by uncertainty and competition. Entrepreneurs and coauth
How McKinsey Resisted Disruption
The consulting firm McKinsey has helped its clients navigate disruption in a wide range of industries. But what can we learn from how McKinsey itself responded to disruption in the management consulting industry in the early aughts? In this
What It Takes to Thrive During a Crisis
Why did some companies thrive during the Covid-19 pandemic while others struggled? Keith Ferrazzi, founder of the consulting firm Ferrazzi Greenlight, surveyed more than 2,000 executives to learn how they changed their operations during the
How Glossier Maintained Brand Integrity While Scaling
Glossier launched in 2014 as an e-commerce, direct-to-consumer makeup and skincare brand aimed at millennial women. From the start, Glossier’s founder Emily Weiss built a strong digital community around the brand. But after the company rece
How to Build Long-Term Social Value
What does it take to succeed as a business while doing well by your employees? Harvard Business School professor emeritus Michael Beer has studied companies who invest in building long-term social value, and he says they offer some key less