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Strategies for Competing with a Tech-Driven Insurgent
Looking at business news over the past decade (including a few HBR articles), you might assume that just about every traditional company has fallen — or will soon fall — to competitors from the tech industry. But London Business School prof
Scaling a Startup in Emerging Markets
If you’re a fast-growing company in an emerging economy, you need a strategy for competing in your home market in the short term. But you also need a longer-term strategy that will help you grow beyond that initial market. John Jullens says
Khan Academy: A Case Study in Scaling a Start-Up
Khan Academy, the online global education nonprofit, launched in 2006 when founder Sal Khan created a few videos to help his cousin with her math homework. After a decade of growth brought Khan Academy’s user base to more than 15 million mo
How to Navigate a Leadership Transition
Leadership transitions are challenging for both organizations and the leaders who must directly navigate them. But Michael Watkins says they’re also a time of incredible opportunity — especially for those leaders who understand how to handl
How Globalization Has Changed Strategic Planning
In 1992, Canada, Mexico, and the U.S. signed NAFTA, the North American Free Trade Agreement, and the global business landscape began transforming. Pankaj Ghemawat, a professor at NYU’s Stern School of Business, studies how companies have ad
Innovation Doesn’t Have to Be Disruptive
Disruptive innovation has proven to be such a powerful idea that the word “innovation” is often equated with the broader idea of market disruption. But that’s not always the case. INSEAD strategy professor Renée Mauborgne says there is a wa
How a Coal Polluter’s New Strategy for Sustainability Transformed Its Business
Enel, Italy’s state-owned power company founded in 1962, was one of Europe’s largest coal users and polluters. Now it is recognized as a leader in renewable energy services and has integrated sustainability into its business model and opera
Don’t Just Create Value. Capture It.
IMD professor Stefan Michel says that many businesses don’t actually know how. “Many companies spend a lot of time on innovating, in a sense that they create more value for customers,” he argues. “What they often miss is to think about how
Lessons in Climate Change Strategy from the U.S. Navy
Climate change is causing severe weather, dangerously elevated temperatures, and water shortages around the world. Meanwhile, firms are struggling to reduce their carbon emissions while adapting their operations to these new conditions. To
How to Get Forecasting Right
Do you know the difference between accurate forecasting and effective forecasting? Technology forecaster Paul Saffo says accurate forecasting is nearly impossible to do. But if you aim for effective forecasting, he notes, then at least you’
How Startups Can Turn Failure into Success
AptDeco, a peer-to-peer marketplace for used furniture, launched in New York City in 2014. Despite its complexity and high costs, the company grew quickly. Co-founders Reham Fagiri and Kalam Dennis considered several different options for s
To Set a Great Strategy, Start by Imagining the Future You Want
Some managers develop strategy by focusing on problems in the present, and that’s especially true during a crisis. But Mark Johnson, co-founder of the innovation consulting firm Innosight, argues that leaders should imagine the future and t
3 Signs It’s Time to Transform Your Core Business
Is your company’s existing growth formula finally reaching its limit? Bain & Company partner Chris Zook says you may need to redefine your core business if you want to power new growth. Zook was co-head of Bain’s Global Strategy practice fo
24 Steps to Launch a Start-Up
Many people aspire to entrepreneurship. But Bill Aulet, who has advised founders for decades, warns that it remains a high-risk endeavor. In this episode, he outlines concrete steps anyone can take to get a new venture off the ground — incl
Brand Strategy Lessons from Super Bowl Ads
The Super Bowl isn’t just American football’s championship game. It’s also one of the world’s biggest stages for brand messaging. In 2024, the average 30-second Super Bowl ad cost $7 million —and that doesn’t even include production costs.
How to Incorporate Influencers into Your Marketing Strategy
Online influencers are an increasingly important way for companies to find new customers and drive sales. But if you’re a marketer hoping to target consumers, it’s important to understand how the social media industry works. In this episode
How to Build a Dynamic-Pricing Strategy That Works
More and more companies are turning to pricing algorithms to maximize profits. But many are unaware of a big downside. Marco Bertini, a marketing professor at Esade Business School in Barcelona, says constant price shifts can actually hurt
How Rakuten’s Shift to English Transformed Its Culture
In 2010, Japan’s largest e-commerce platform Rakuten was rapidly expanding into global markets when CEO Hiroshi Mikitani made a surprising announcement: Rakuten’s internal language would be changing to English. That meant that all meetings,
How to Scale a Start-Up
Managing rapid growth is a huge challenge for young businesses. Even start-ups with glowing reviews and skyrocketing sales can fail. That’s because new ventures and corporate initiatives alike must sustain profitability at scale, according
Innovating Around an Existing Core Product or Service
What do LEGO, GoPro, and CarMax have in common? Wharton professor David Robertson says they all have a similar strategy for growth that involves building families of complementary innovations around a core product or service. It’s an approa
When Collaborating with Competitors Makes Sense
It’s an idea that’s a non-starter at many organizations: collaborating with a competitor. But Yale School of Management professor Barry Nalebuff says leaders who refuse to consider teaming up with other companies—even when there are clear m
How Sodexo’s CEO Manages Global Strategy Across 50 Countries
As the chair and CEO of Sodexo, the France-based food services and facilities management company, Sophie Bellon leads one of the largest employers in the world, with front-line workers in nearly 50 countries. Managing that workforce—and the
Microsoft: A Case Study in Strategy Transformation
In early 2015, Microsoft’s senior leaders were facing a set of difficult decisions. The firm had been struggling to innovate and grow as fast as its competitors. Now they were considering new opportunities that would yield higher growth but
Should Your Business Sell on Amazon?
It’s a dilemma facing more and more brands: Should your business sell on Amazon? It’s the most visited e-commerce platform in the U.S. and the dominant retailer in 28 other countries. But that reach comes at a price. Harvard Business School
Why Project-Based Work Fails — and How to Get It Right
Companies of every size across the world are basing more of their work around projects than at any time in the past. But research shows that nearly two-thirds of those efforts fail. Antonio Nieto-Rodriguez, who has studied projects and proj
How Booking.com Sustains a Culture of Innovation
Booking.com was founded by a Dutch university student in 1996. It grew slowly for almost a decade. By 2011, the company was generating more than a billion dollars in profits annually — making it the most financially successful digital trave
How to Future-Proof Your Strategy
So much has been written about how to future-proof a strategy. But Peter Scoblic says that too many companies still rely on short-sighted strategies that don’t effectively plan for different potential future scenarios. Scoblic is a co-found
How One Energy CEO Is Leading a Transition Toward Clean Energy
As the CEO of one of the largest energy holding companies in the U.S., Lynn Good is leading Duke Energy’s aggressive transition to renewables and net zero emissions. It’s a complex undertaking that involves short-term planning and long-term
A Better Framework for Solving Tough Problems
When it comes to solving complicated problems, the default for many organizational leaders is to take their time to work through the issues at hand. Unfortunately, that often leads to patchwork solutions or problems not truly getting resolv
Ask These Questions Before Choosing a Manufacturing Location
In today’s global economy, what are the factors that go into choosing a production location? In this episode, Harvard Business School professor Willy Shih draws on his case study about China-based automotive glass maker Fuyao (https://store
