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What’s Behind the Success of Some Tech Start-Ups?
The secret to success for many Silicon Valley tech companies isn’t necessarily that they’re ultra-nimble start-ups, or that they’re led by tech-savvy geniuses. Andy McAfee says their success often has more to do with a specific type of corp
Fortnite: Turning a Meteoric Rise into Sustained Growth
In the 1990s and 2000s, video game developer Epic Games had a string of mid-size successes. But the release of Fortnite Battle Royale in 2017 changed the company’s path forever. The game was a blockbuster. By 2019, Fortnite had registered m
Lessons from Amazon’s Early Growth Strategy
So much has been written about Amazon’s outsized growth. But Harvard Business School professor Sunil Gupta says it’s the company’s unusual approach to strategy that has captured his scholarly attention. Gupta has spent years studying Amazon
Disruptive Innovation in the Era of Big Tech
In 1995, the late and legendary Harvard Business School professor Clayton Christensen introduced his theory of “disruptive innovation” right here in the pages of the Harvard Business Review. The idea inspired a generation of entrepreneurs a
Merging Competitors: U.S. Airways and American Airlines
In February 2013, U.S. Airways announced that it would merge with American Airlines to create the world’s largest airline. During the acquisition, then-CEO Doug Parker and his board had transformative decisions to make. How should two large
The Key to Consistent Growth Is Having the Right Incentives
Is your growth strategy working consistently? Strategy expert Ken Favaro says creating and sustaining growth isn’t rocket science. However, you do have to understand the difference between “organic” growth and “inorganic” alternatives, whic
The Key to Preserving a Long-Term Competitive Advantage
For more than a century, the pharmaceutical company Roche has been headquartered in Basel, Switzerland. It’s one of more than a dozen pharmaceutical companies that have long been based there. Howard Yu, Lego Professor of Management and Inno
When Scaling Your Start-Up, Don’t Lose What Makes It Special
So, you’ve successfully scaled your start-up and you’re growing into a mature company. What, if anything, should you retain from those early days? Harvard Business School professor Ranjay Gulati says the most successful organizations have o
How to Fail Right
We all know Silicon Valley’s mantra: fail fast, fail often. But when is it OK to fail in the real world? Harvard Business School professor Amy Edmondson says it depends on how and why you fail. She’s an expert on psychological safety and th
How 8 Successful CEOs Allocated Capital to Build Durable Businesses
Think of CEOs who have made strong rates of return for investors and built durable businesses. What strategies do you associate with their success? Investor and author William Thorndike studied eight CEOs who outperformed the market and the
How Local Businesses Can Compete with Larger Rivals
In 2020, Kwame Spearman left his consulting job in New York City to take over an iconic independent bookstore, the Tattered Cover Book Store in Denver, Colorado—his hometown. Spearman saw an opportunity to reinvent the local business to bui
How to Build — and Maintain — Relationships with Your Shareholders
Does your company have a strategy for working with investors? Whether your company is big or small, IBM’s former CEO Sam Palmisano says it’s essential to build relationships with your shareholders before there’s a specific problem to addres
Shifting Your Focus from Short-Term Efficiency to Long-Term Resilience
Efficiency is usually something businesses strive for, but is it possible to be too efficient? Roger Martin is professor emeritus at the Rotman School of Management at the University of Toronto. He warns that an obsession with eliminating i
Best Buy’s Hubert Joly on Redefining Your Company’s Purpose
When Hubert Joly became CEO of Best Buy in 2012, online retailers like Amazon were exploding in popularity, and Best Buy was facing a sea change. But Joly famously turned around the struggling electronics retailer by changing the organizati
Growth Strategy Lessons from the Middle East’s First Unicorn Start-Up
Careem launched as the “Uber of the Middle East” in Dubai in 2012, with a mission to make life and work better for drivers in the region. Despite technical, cultural, and financial challenges, Careem eventually became the Middle East’s firs
Refocus Your Strategy for Success
Have you ever put a lot of time and energy into strategy work, but instead of finding clarity, ended up even more overwhelmed by conflicting priorities? Harvard Business School professor Felix Oberholzer-Gee says it doesn’t have to be this
How IKEA Evolved Its Strategy While Keeping Its Culture Constant
The Swedish furniture maker IKEA found huge success producing quality furniture at affordable prices. But in 2017, the company was at a crossroads. Its beloved founder had died, and the exponential rise of online shopping posed a new challe
The Key to Identifying Your Most Valuable Customers
Do you know who your “superconsumers” are, and why they’re so important for your strategy decisions? Growth strategy expert Eddie Yoon says they’re your most passionate, most valuable customers—not just because they spend more than average,
Does Your Family Business Have a Succession Plan?
Rohit Gera had turned his family’s boutique real estate development firm into a dynamic housing solutions innovator for urban Indian families. But as he prepared to retire, Gera had to decide who would take over for him. Should he define a
Competing with TikTok: When to Imitate, When to Differentiate
In 2023, TikTok became the fourth largest social network by number of users, behind Facebook, YouTube, and Instagram. Meanwhile, competition in the market for short-form videos intensified. Instagram introduced Reels and YouTube launched Sh
How to Build a Start-Up — Without VC Funding
As interest rates have risen in recent years, venture capital funding has dried up. How can founders grow their companies in this new environment? In this episode, a founder who grew a $600 million company using just $10,000 of his own mone
Inside BMW’s Decarbonization Strategy
In 2023, the auto industry went through huge changes in pursuit of lower carbon emission. Some automakers, like Ford, Mercedes, and General Motors, announced their plans to stop selling vehicles with internal combustion engines. The reactio
You Need a Generative AI Strategy
ChatGPT dominated news headlines in 2023. But generative AI isn’t just a hack to boost productivity. Many businesses are exploring its potential to create new products and services, which requires entirely new strategic work. In this episod
Lessons in Innovation from a Legacy Firm
Pencil-maker Faber-Castell has been in business since 1761, but it is still innovating and adopting new technology. In this episode, Harvard Business School associate professor Ryan Raffaelli discusses his case, “Faber-Castell.” He explains
The Right — and Wrong — Ways to Cut Costs
When companies cut costs, they tend to trim spending across the board. But Cesare Mainardi, former CEO of global management consultancy Booz & Company, says that cost cutting should be a careful, strategic process. In this episode you’ll le
The Risks of Rebranding
Are you considering a refresh of your brand? Roger Martin says you should probably rethink that. “When you rebrand, the [consumer’s] subconscious is saying ‘whoa, whoa, whoa, whoa, whoa, where’s that thing we were comfortable with?’ And in
Corporate Governance Can Be a Growth Strategy
Jorge Quintanilla Nielsen started the private asset management firm Capital SAFI in 2007 — and planned to expand from Bolivia across South America. As a private firm, Capital SAFI isn’t required to have a board, but he knew that governance
Why Every Leader Needs “Aesthetic Intelligence”
Do you have good AI? That’s “aesthetic intelligence” — not artificial intelligence. Pauline Brown, former chairman of North America for the luxury goods company LVMH, argues that great leaders need to develop “aesthetic intelligence” to sta
The Strategy Mistake Too Many Startups Make
Many founders try to emulate startups that have already become successful. But Thales Teixeira says that approach, which often involves trying to do too much, too quickly, can lead to failure. In this episode, you’ll learn how to find custo
How Indra Nooyi Brought Design Thinking to PepsiCo
As the former CEO of PepsiCo, Indra Nooyi played an important role in shaping the company’s global strategy. She shifted PepsiCo’s focus to healthier products, worked to improve sustainability, and perhaps most notably: introduced design th
