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How to Expand Beyond a Direct-to-Consumer Strategy
Direct-to-consumer (DTC) businesses play an outsize role in disrupting industries. Think of eyeglasses and Warby Parker or mattresses and Casper. But after that initial disruption, industry competitors often adapt. Harvard Business School p
How Well Do You Know Your Core Customers?
Who are your primary customers? Harvard Business School professor Robert Simons says that’s the most important question of your strategy – and the hardest to answer. Simons says that many firms make the mistake of defining their customers t
How to Thrive in Fast-Moving Markets
“That mental model of what an organization is, it’s about power, it’s about control, it’s about clarifying decision rights,” he tells IdeaCast host Curt Nickisch. “I think that mental model of an organization as a control system has basical
How a Multinational Publishing House Pivoted to Digital
Wolters Kluwer started in the 1830s as a publishing house. But the Dutch multinational corporation has grown into a global, information services company and now earns more than 90 percent of its revenue from digital products. “We had to mov
How to Compete with a Fast-Growing Disruptor
OXXO was the dominant convenience store chain in Mexico—until its chief rival doubled in size almost overnight. In this episode, Harvard Business School professor Tatiana Sandino explains how OXXO CEO Eduardo Padilla responded to this strat
Strategy Doesn’t Have to Be Complicated
To many people, strategy is a total mystery. But Harvard Business School professor Felix Oberholzer-Gee says strategy doesn’t have to be complicated if you focus on creating value. “Strategy’s simple. It’s a plan to create value,” he explai
Measuring Your Long-Term Strategy’s Short-Term Success
Major strategy shifts need time to play out. Customers have their habits, employees are used to doing things a certain way, and fine-tuning a plan takes time in the market. But what if you don’t have the luxury of waiting years to know if y
How Eastern Bank Shifted Its Strategy to Compete with Online Lenders
As technology changes everything, how can existing businesses create innovation and change from within? Harvard Business School fellow Karen Mills studied how one 200-year-old regional bank in the U.S. used intrapreneurship to develop a com
3 Ways to Build Critical-Thinking Skills
When was the last time you practiced your critical thinking skills? Helen Lee Bouygues, an expert in business transformation, says many business problems are really about simple errors in critical thinking. “People believe that critical thi
How a Global Brewing Company Explored the Cannabis Market
Innovation is a challenge for large incumbent companies. Their long-term success depends on exploring new innovations that stretch the organization beyond its core businesses. But these new opportunities must draw on the company’s existing
