314. How to maximize competitive advantage

Competitive advantage is becoming much more fluid as market positions shift faster across industries, with advantages eroding and differentiation narrowing. Despite this increased volatility, companies often fail to actively monitor shifts in their competitive edge. Join Matt Banholzer (mckinsey.com/our-people/matt-banholzer?cid=cl4…) and Laura LaBerge (mckinsey.com/our-people/laura-laberge?cid=cl4c…) as they discuss their latest research (mckinsey.com/capabilities/strategy-and-corpora…) on the erosion of competitive advantage and share what companies can do to maximize their edge over peers.
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