How To Scale A Business Without Losing Soul | Nolan Hirte of PROUD MARY COFFEE!

If anyone truly lives for coffee, it’s Nolan Hirte. Founder of the wildly successful Proud Mary Coffee, Nolan’s passion for coffee bleeds out into every aspect of his business, making Proud Mary an iconic name across Australia and the U.S.

We spoke to him at MICE26 about Proud Mary’s journey scaling to the U.S, as well as mood-based coffee labelling, barriers for young people entering the industry, and the Honduran producer who won the Cup of Excellence using a recipe from ChatGPT! CHAPTERS Intro & Nolan Hirte

Coffee Journey & Passion

Creating a Coffee Experience

Why Storytelling Matters

Making Specialty Coffee Accessible

Sponsor: Marco MilkPal

Expensive Coffee Debate

Attracting New Coffee Drinkers

Simplifying Coffee Communication

Hospitality & Customer Experience

Building Team Culture

Future of Coffee & Technology

New Ideas & Coffee Experiences

Industry Shoutout & Outro

If you're new here (welcome), our show dives into some of the best coffee conversations on the internet, but we will always remind ourselves at the end of the day - It's Just Coffee!

Nolan Hirte: instagram.com/nolan.hirte

Proud Mary Coffee: instagram.com/proudmarycoffee

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Proudly sponsored by:

Marco Beverage Systems: instagram.com/marcobeveragesystems

Apax Lab: apaxlab.com

Condesa Co.Lab: condesacolab.com.au

Riverina Fresh: riverinafresh.com.au

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