Why Young People Aren’t Drinking Specialty Coffee (Next-Gen) | HANY EZZAT!

Hany Ezzat is the Founder of Ni Wares–creating science backed cups for coffee competitions and elevated everyday use. He also just won the Next-Gen Talent Award at MICE2026. We caught up with him at the expo to talk about what the win meant to him, as well as his recent (and controversial) use of the xBloom in a filter competition, why he thinks young people aren't as engaged in specialty coffee, and the importance of multisensory design.

CHAPTERS

00:00 Intro

01:55 Who is Hany Ezzat?

03:40 Starting Ni Wares

06:05 Designing competition cups

08:50 The science of taste perception

11:45 Multisensory coffee experiences

14:20 Using xBloom in competition

17:05 Innovation vs tradition in coffee

19:40 Why young people disengage from specialty

22:10 The future of coffee tools

24:40 Advice for competitors & creators

26:45 Final thoughts

If you're new here (welcome), our show dives into some of the best coffee conversations on the internet, but we will always remind ourselves at the end of the day - It's Just Coffee!

Hany Ezzat: instagram.com/barista_hany

Ni Wares: ni-wares.com

Want more coffee content?

IT'S JUST COFFEE: linktr.ee/itsjustcoffeepod?utm_source=linktree…

Want to get in touch? Hit us up at hello@itsjustcoffeepod.com for any questions or comments.

Proudly sponsored by:

Marco Beverage Systems: instagram.com/marcobeveragesystems

Apax Lab: apaxlab.com

Condesa Co.Lab: condesacolab.com.au

Riverina Fresh: riverinafresh.com.au

Thanks for listening!

Learn more about your ad choices. Visit megaphone.fm/adchoices