335 | I Built An AI Chief of Staff That Helps Run 5 Businesses with Dima Negodiuk

0:00Isar Meitis Hello, and welcome to another episode of the Leveraging AI podcast, the podcast that shares practical, ethical ways to leverage AI to improve efficiency, grow your business, and advance your career. This is Isar Metis, your host, and I have literally an incredible episode for you today. And the reason it's incredible is that everyone right now on the planet, or at least everyone with internet access, uh, know they want to automate something in their businesses with AI.

0:25Isar Meitis Now, the reality is, if you're willing to invest the time, even if you don't have any previous technical knowledge or background, you can automate most of your business with AI. Now, how do I know that? Because a few people I know, including myself, do it. I automate most of my businesses. Uh, but the person who is our guest today has taken this to a whole different level.

0:47Isar Meitis Now, you know m- the saying that says that necessity is the mother of all inventions. Well, today's episode is gonna be an incredible example of that. Our guest today, uh, Dima Negodiuk, was a business owner in the Ukraine, and he had what he calls a, quote-unquote, "normal business." He had a marketing team, a sales team, customer service people, like a company.

1:06Isar Meitis Uh, when the war started, he fled the country and moved to New York, uh, with his wife and a couple of suitcases, so no marketing team, no sales team, no customer service, and no business. And so he knew he had to do something in order to, uh, make a living, and he understands how businesses run. He was a business owner.

1:22Isar Meitis What he did not know is how to set it all up, and he taught himself how to set it up with AI. So fast-forward a few years, he's running five different businesses. Yes, you heard correctly, five. All of them are run and managed and operated by AI. Now, in today's episode, he's gonna show you exactly how he's building effective agents that practically run his b- his businesses and how he manages all these agents through a centralized dashboard that still keeps him in control on making key decisions.

1:51Isar Meitis Now, Dima is, first of all, an amazing entrepreneur, but he's an amazing proof that you do not need any technical skills. All you need is willpower, time, and grit, and you can learn how to build AI systems that can run entire digital businesses or every digital aspect of a physical business. Now, since I know more or less everyone listens to this podcast wants to know how to do these kind of things, I am truly, truly excited to welcome Dima to the show.

2:17Isar Meitis Dima, welcome to Leveraging AI.

2:19Dima Negodiuk Hello, hello. Thank you so much. Wow, one of the best introduction.

2:23Isar Meitis Listen, I, I... This is what I need to do. I need to know how to do good introductions- and then the guests need to do the rest. So, like, if- there's one thing I need to know how to do, it's good introductions. uh, let's talk about how the hell AI runs businesses. What are the different components? What's the secret sauce?

2:40Isar Meitis What are the steps that people need to take in order to get there?

2:44Dima Negodiuk Yeah. So, uh, again, mm, let me start that we're living now in an incredible time, right? And even like for myself, uh, for example, each day we see that something new happening. For example, last week, new Astra 6.1, new Opus, new Sonnet, uh, IX, uh, I mean, like Gemini, whatever. And, uh, I think the best, guys, you can do for now is find someone who have, like, Isar taught real workflow, right?

3:10Dima Negodiuk Who know how to implement or how to deploy all this stuff to your business. And, um, as again, uh, today I will, I will try to show you, like, my workflows and what I'm doing, and probably if you're just thinking about to start working with AI, I can be an example that nothing is po- n-nothing is impossible, right?

3:29Dima Negodiuk And you will make this first step, like, in your life. And if you're working with AI, probably you will see something new, right? And again, you can take my ideas, my thoughts, and implement it in your business. I'm not like, uh, I'm not offering you guys to fire all your team, yeah? Because I think people need jobs.

3:48Dima Negodiuk They need to work. but again, AI, it's like an amazing tool that need to work with a person just to improve yourself, improve your business, and, um, in the, in the end, you will win, uh, among your competitors. It's what we all want, be like number one, right, in your sphere. I have, like, a small presentation for you.

4:08Dima Negodiuk And, uh, the topic I wanna talk, it's, um, now it's really popular. It's, uh, long, uh, long time working agents. So we all know that you can work with Claude Claude or you, you can work with Codex. But again, when he's finishing, for example, some task, right? What he's doing, you need to tell him what to do next, right?

4:26Dima Negodiuk And, uh, I will try to show you how my business work and why it can work, for example, even like 24/7, how he can improve himself, how he can, um, how he can work with boring manual stuff that people don't wanna work. So if you don't mind, let's start.

4:44Isar Meitis Yeah, 100%. And for those of you who are just listening and not watching the screen, we will obviously describe everything we're talking about. This is just to help us keep on a logical path that we want to share with you. So you... We will share everything on the screen, so you can keep on driving your car or walking your dog or mowing your yard or whatever.

5:01Isar Meitis Whatever it is that you're doing right now you're not gonna miss anything critical. I'll say one more thing about what you said previously. The immediate future, so the next... And I don't know what that means. I don't know if that's six months or two or three years, but I'm guessing two or three years.

5:12Isar Meitis There is a huge opportunity not letting anybody go and just growing your business, being able to grab market share out of everybody else in your niche, in your industry because you can do things faster, better and cheaper than everybody else, and then everybody will figure it out and something else will happen.

5:29Isar Meitis But in the near future the goal is not letting people go. The goal is hire more people, teach them how to do this stuff, give them the right tools and processes and AI, and grow your business 10X every year instead of 5% growth every year. And do that as much as you can before everybody else figures it out.

5:47Isar Meitis So- Yeah this is my view on things right now.

5:50Dima Negodiuk Yeah. Um, okay, so let me share my screen and probably I will help someone to start using AI or again to help implementing more AI to your business process. really I have five businesses working totally on AI. Um, I have... I think I have like a small secret, uh, that I wanna share. I'm not really like an IT guy.

6:10Dima Negodiuk I never write a line of a code in my life, but, uh, as again Isar told, I have about 15 years of, uh, entrepreneurship, right? So someone called me, like, serial entrepreneur, and probably when I open AI for myself, I, I understand which part can be automated, which work people don't wanna do, like, I mean, some kind of boring work or manual work or whatever you can have in your business.

6:38Dima Negodiuk And, uh, how all the system can really work 24/7 and you just, uh, accepting, deny, or you wanna chat about some really important questions with your, let's say, AI. So, um, Probably everyone knows that on a website or wherever, we have like a old school chatbot, right? So you can ask him something, and, uh, he has some kind of, uh, reply for you.

7:01Dima Negodiuk He, he can, he can like advise you some ready reply, or he can tell you, "Excuse me, I don't know how to answer on these questions. Maybe you wanted me to connect you to a live person," right? What I'm doing, um, I gave to my AI orchestra agenting system full access to memory. For example, I have, uh, one of my business is painting store.

7:25Dima Negodiuk So, um, I am a distributor of interior, exterior paint here in New York. And, uh, I built again a website, and I put my AI agent on a website, and I give like all memory I know about this paint to my little guy, yeah? And, um, the only one thing I don't give him, it's of course like access to some sensitive in-information or to money.

7:50Dima Negodiuk How, um, how I can advise you to work with your, uh, AI system and how really, how you can, how you can start thinking about implementing AI to your business. Because again, some people think that, oh my gosh, um, like for example, some clients that I'm working and when I have like a first call with them, 99.9% like they're afraid.

8:12Dima Negodiuk So they've heard somewhere that, "Wow, AI. Wow, I've heard from Isar, he like he, he implement AI in his business and h- now He's better than me and I see like I, he see his advertisement, ChatGPT start to tell that, 'Hey, buy from Isar.' Why ChatGPT don't know about my business?" Whatever. So yeah, the, the guys like they're super afraid, uh, because they, they think it's super complicated for them to implement everything.

8:40Dima Negodiuk And, um, in these like four pictures, I wanna tell you how you can start. So first of all, you're like a business owner. You know what, uh, problems, or I don't like this word. H- how we, how we can change this word problems, like leaks or, um- Yeah, let's say- Bottlenecks.

8:57Isar Meitis Bottlenecks

8:57Dima Negodiuk Yeah. You, you know, you know, like the points or steps you wanna improve, right?

9:02Isar Meitis Yeah.

9:03Dima Negodiuk And for example, um, let's, uh, let's, let's improve, uh, some kind of work which need to be redone or that need to be delayed or that need to be, as I told previously, retyped, right? Then we can build one system for it. So basically, again, guys, you're taking... Uh, my, my advice to you, take the most boring things, the most boring segment or wherever you want in your company, and try to automate it, right?

9:36Dima Negodiuk And, uh, if you will do this, and I'm sure that you will see some kind of result, uh, you will understand that, wow, it really works. And look at this picture one more time and repeat it one more time. Again, so now you have two AI agent that, that can work, and now your two boring processes are automated, right?

9:59Dima Negodiuk And you, you can just repeat this project pr- pr- this process, uh, uh, as many time as where, where, like when you will automate, like full your company, right? So I will start with chief of staff. Uh, chief of staff is some kind of my, uh, real clone. So it's not about, like, a business in general, yeah?

10:19Dima Negodiuk It's more about, like, I, I, I, I'm... I cannot advise you what I did, but for me, it was one of the best thing I did, like, uh, with AI. So I gave him everything I know, literally everything. So I gave him access to all my emails, to all my WhatsApp, uh, messages, to my Telegram messages. I gave him even access to my 11,000, I think, photos.

10:43Dima Negodiuk So he check each photos, and he, uh, recognize it, uh, to understand me better because I really, I want to create 100% my AI copy. And now he know everything that know I, know I. Uh, so if I have, for example, some request to call someone, to write an email, for example, or I need to do some kind of task, he do it the same as I do.

11:07Dima Negodiuk So there is no more, uh, generic AI, right? And even some people, for example, not, not even some people, even my wife, when she's, uh, chatting with me in WhatsApp or a message, she's telling me, "Hey, Dima, is it really you?" So we need to... Then she told me like, "Hey, we need to have some, like, password, right?

11:26Dima Negodiuk That only you and me will know. So if I will ask you this password, and you will reply, I will understand it's you. Otherwise, I will understand that I'm speaking w- with your clone."

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13:14Isar Meitis I have a bunch of questions about this.

13:15Dima Negodiuk Okay.

13:16Isar Meitis Uh, and I'm sure the rest of the audience has this. And, and the two, the three main questions that come to my mind, one is which platform did you build it with? So is this a third-party tool? Is this something you built in Claude, in ChatGPT, in Groq? It's just a bunch of MD files sitting on the browsers.

13:34Isar Meitis Like, how is it actually built? The second question is the technical aspect of it. So, so, okay, I give this access to everything. How? So some of it, okay, MCP, fine. I can connect whatever to an MCP, but you said, "Okay, I gave it access to all my images." H- how did you do that? Like, what's the actual- Mm-hmm practical aspect of this?

13:53Isar Meitis And the third thing is how... what was the process of teaching it? To act like you, right? So there's the aspect of like, okay, here's access to the data, but now here are the things that I want you to do and here's how I want you to do it. So let's go and, and talk about these three things, because I think these are key things that people need to, uh, understand.

14:12Dima Negodiuk Yeah. So again, we are now speaking about this chief of staff. I call it like, again, it's more for my personal life, but again, he can, he can act like also for, for business aspect, right? So first question, how I build it? When I start, I build it like on Claude, 100% on Claude. But later on I add, uh, Codex, like a reviewer, let's say like an audit, right?

14:35Dima Negodiuk Uh, because again, uh, you know that, uh, LLM models can create something, they can hallucinate, and when I, when I had the same problems, yeah, so again, AI can be broken, guys. So you need to understand, you cannot trust it 100%. So my thoughts were like this; if I will add another company LLM, like Codex, right, OpenAI, so probably he will think another, and he will be like a good auditor for, for this.

15:02Dima Negodiuk But when they both made mistakes, I, I understand, wow, so I need like third layer of some kind of protection or security. And, uh, I created custom skills. It's really custom skills. It's like, it's not like LLM, it's like two plus two equal four, right? And you put this information, and even if you both of you guys thinking that two plus two equal five, so this small like, uh, script or whatever, yeah, you will do, it will tell you that you're both wrong.

15:31Dima Negodiuk Um, so next... So again, I have co- I have Claude and I have Codex on top, and I have like a lot of, a lot of manual skills that, um, I implement to, for my Claude to be like 100%, uh, let's say to... n- not to make mistakes, right? So how, how I give him, uh, how I gave him all in- all information. For example, for your email, you can create, it's called app password.

15:58Dima Negodiuk So you can go to, uh, settings of your Gmail, and, uh, you can create it. Uh, again, you can go to app password, so you c- you will create, like, some kind of long, boring numbers and letters password, and you just insert it to your Claude using special, uh, like, uh, c-comment, right? And that's all.

16:15Dima Negodiuk So now your Gmail has full access to your email. I have ar- around, like, six mailboxes, and again, just repeat the same. For Telegram, there are, like, a platform called Teleton, and if you go to this platform, it's official platform from Telegram, and you authorize your Telegram, and you connect it to MCP.

16:36Dima Negodiuk Um, next, if to say true, I don't know how he received access from my, uh, Google Photo, but it's the most beautiful thing for every one of you to understand. If you don't know something, just ask, "Hey, I need you to analyze my photo." "Okay. Okay, let's start. I'm starting." "Did you start?" "Yeah, I already, like, analyzed, like, 50, so probably I need, like, three, three more days."

16:59Dima Negodiuk "Okay. Do, do you need something from me?" "No, no, no, no, I'm good." He just... And he, he-- Do you know what, how, how he told me? "Okay, Dima, so you upload, uh, big files to iCloud to save storage on my Mac." So there is some kind of options that you don't need to storage all your photo on your, I mean, like, physical laptop.

17:19Dima Negodiuk And he told, "Sorry, I cannot analyze it, so you need to download it, and then I can." It's how you can, like, uh, it's how you can speak with your clone, so you can give him some kind of advices, everything, right? And, um, I have also, like, a no-note, a r-regular physical notebook, paper one, and, uh, I put all my thoughts, I think, w- from when I was 15 year old, right?

17:43Dima Negodiuk So everything is handwrited, all my thoughts or all my goals and, um, everything, and I, like, make a photo of each page and also feed him. So again, how it works, like, in practice Let's say, uh, some example that happened to me recently. So first of all, uh, later, for example, you need to drive, uh, for seven hours, right?

18:07Dima Negodiuk And you can ask your chief of staff like, "Hey, so it's like pretty boring trip, right? Seven hours driving. Can you check? So I'm going from A to B, so, uh, I will use Google Maps, for example, check, uh, the road I will go through And I don't know, advise me a few stops that can be interesting for me, for example, yeah?

18:30Dima Negodiuk And before I feed him all this information, do you know what he told me? "Okay, so there is, like, a small one-hour, uh, drive, right, uh, to waterfall, right? M- like, small two-hour walk to waterfall, then two hour back, and again one and a half hour because it's really beautiful waterfall." I'm like, "Oh my gosh, have you seen waterfalls in my, like in my, on my photos?"

18:57Dima Negodiuk And again, you know that I don't like this one. When I feed him all this information, do you know how he works now? "Okay, Dima, five minute, five-minute ride, two minutes make photo with waterfall, and then there is, like, a beautiful winery, so I will, like, book it for you for two hours." Again, what's, what's, like, uh, how I did it?

19:19Dima Negodiuk I feed him all information, right? So now he know everything I know. And, um, again, how you can use it, like, in your real life. There are serv- there are, like, service called ElevenLabs. I think it's one of the best, uh, service for now for calling for, I mean, like, for telephone, right? So what I did, I bought, um, US New York number on a website called, called Twilio.

19:41Dima Negodiuk Uh, probably someone know. So you can, you can buy, like, a number, right? Yeah. The number will cost you, like, $1 per month. You can buy New York number, US number, wherever you want. Yeah. And you can go to ElevenLabs. ElevenLabs, they have MCP. So again, if you don't know how to set it up, don't worry.

19:57Dima Negodiuk You can ask your clone, "Hey, here is, like, ElevenLabs. Can you connect it by MCP?" And he say, "Done." "What do you mean, like?" "Done. Just, like, authorize here. I will open, like, in your Chrome or in your Safari login data, and just authorize and that's all, and press Approve button." When you do it, he, like, he's asking, "Okay, what's next?

20:14Dima Negodiuk Why, for example, why Dima you, you did all this? Like, yeah, why, why you bought, for example, ElevenLabs for $29? Why you bought Twilio for $1?" I will explain you. I don't like to make calls, right? I hate when I need to call, for example, to a bank, or to reschedule my doctor appointment, or to find something, or to book a table.

20:33Dima Negodiuk It's time, and the most valuable thing now, it's our time. Now my clone is calling. He's calling, and, uh, when I started, again, your question was how, how you can improve it. When I started, it was, like, version one, right? One, now I have, like, version 58, and it's all the time. So again, uh, for you to understand, it's super complicated process because Um, people who you're calling.

20:54Dima Negodiuk So first of all, you're not selling, right? So it's, it's not look like a scam. You're buying, so you wanna buy some, some stuff. Yeah, you wanna, you wanna book a table or, for example, my kid need a dental services, so he called like a hundred dental clinics, and he ask about services if they accept our insurance.

21:12Dima Negodiuk And in the morning he send me like three links with photos and say, "Hey, this one is like, this one is new one, this one is a little bit older, but has more review," right? "So Dima, please check and I will like, uh, I, I have also MCP access to your calendar, so I will compare when, when we'll, when you will, when you will be able to go to dental service with your kid.

21:31Dima Negodiuk But I need your final decision which one I should book." And again, uh, after each call, I have AI agents that analyze each call. So we are making work on our mistakes, and now they're self-improvement. So again, I put it on total automation. So when, when

21:50Isar Meitis a call- Uh, I want, I wanna pause it just for one second- Okay, yeah 'cause there's a few critical points you touched on. Uh, the first thing is, for those of you who are like, "Holy crap, this sounds so complicated"- I think the key thing that Dima said is all you need to do is ask. Yes. You know, people understand that, that if you ask the AI to do something, it will help you find a way to do it.

22:08Dima Negodiuk Sure.

22:09Isar Meitis It may not be the best way the first time, but like Dima said, as the second thing, that's version one. Then you learn from that like, "Oh, but this is not working well. Oh, okay, so let's improve that," and so on. So this is one aspect. The second aspect is the whole self-improvement thing. People think this is like, "Oh, I need to be like a data scientist to be able to do this."

22:27Isar Meitis What you need to remember is that these files, like these agents, run on a set of instructions. These set of instructions are written- Yeah in simple language, uh, either in English or in Russian or Ukrainian or, or Spanish or whatever language you want. It doesn't matter. It's written in s- a simple language that you understand and the AI understands.

22:46Isar Meitis It's a document. That document can be written and overwritten by the AI itself. So if you build a secondary mechanism that looks at the results of whatever it is that you built, whether it's creating marketing campaign, it's managing your invoices, it's making phone calls to book appointments or tables, or looks up a stock for you, it doesn't matter what the process is, you can give it access to the outcome.

23:12Isar Meitis The outcome might be a call, a confirmation, something you bought, whatever the outcome is, and say, "Was this outcome what we expected? Is it as good as we expected? Does it align with what we wanted?" If the answer is no, what should we fix in the instructions so next time you can do this better? And we say, "Oh, we can add this and this and that, and pay attention to these things-" that we didn't pay attention to before."

23:35Dima Negodiuk Yeah.

23:35Isar Meitis And then all it does is it goes and updates the instructions document. Yeah. And so this loop is a simple loop that anybody can create for any process, because all of it is Documents- Yeah that the files that define the instructions of what it needs to do, and if one instructions tell it, check the results and go and fix the other instructions, that's what it is going to do.

24:00Isar Meitis And then- Yeah you will get better and better systems very, very quickly, and as you hit more and more edge cases, and there's edge cases everywhere because it's life, it's not standardized, uh, then it will capture more and more of those and will make your processes better. Back to you, Dima. Thank you.

24:15Isar Meitis This is a very critical point.

24:17Dima Negodiuk Yeah, and again, if you think that, uh, there are a lot of complicated words that you, for example, oh, how, how I can write these words on a keyboard? For example, as for me, I'm not like a wipe coder, I'm a voice coder. I, I don't touch my keyboard. Everything what I'm doing, I'm speaking with him.

24:33Dima Negodiuk Same here. Yeah, so you can, you can, like, you can set up, it's called Whisper, right? And you just speak with him. And for example, Isar, for me, I don't even know where's these files. I know that there are, like, some file of Claude MD, Memory MD, like my skills. It's why basically I'm using Mac Terminal, so I am just speaking and we're, like, in dialogue.

24:51Dima Negodiuk I don't want to go through, do you know, to this, like to other side, right? Because again- Yeah I'm not like an IT guy. So yeah, I just generate idea and, uh, as you told, you're right that, uh, your Codex or Claude, whatever you're using, they can improve themselves. And again, my 100% to you advice that after Claude will improve himself or change something, show it to Codex because then your Claude will say, "Wow, new Astra 6.1 find three critical errors," and say, "Why, why you don't...

25:24Dima Negodiuk Where were you?" "Oh, sorry. Yeah, my fault. Let's fix it," because it's like, "Oh my God," like, "How? How I can miss it?" Yeah. Okay, um, so what next I wanna show you. Uh, next I wanna again, uh, return to business questions, and one of the, mm, again, one of the best thing I'm using in my business when I need to, uh, for example, uh, I have some questions, I don't know what to do next, right?

25:48Dima Negodiuk Or I, or I stuck, like, I don't know how, how to improve this or how to generate idea. I have, uh, my skill Again, like Isar told, what is skill? It just like an instructions, right? So it's like a simple text in your Microsoft Word, yeah, or in your text file, or again, some kind of different file your AI using, but it's simple text how your, uh, AI should work.

26:12Dima Negodiuk So nothing complicated. And I created for myself board of directors. So before any global decision I need to make, I call this skill. And, um, I created, I think, about 10 personalities. So one is the CEO of big company. Second one is COO, right? Third one is head of marketing. Fourth one is, I don't even remember, to say true.

26:38Dima Negodiuk Let, let's say like a student graduated from university. I, for sure I know I have courier from DoorDash because I think, I think if you're building, let's say, some product that people will buy, you need to listen for an opinion of each person, right? So you don't need to focus only, like, on a top management because everyone can be wrong.

26:56Dima Negodiuk I can be wrong, Claude can be wrong, Codex can be wrong. Um, let me show you how it works. So, uh, for example, mm, so you need to put like, okay, strategy board, right? So you see my screen, right?

27:09Isar Meitis Yeah.

27:11Dima Negodiuk Uh, uh, board of directors, uh, I wanna have quick, uh, consult. So, but pl- please reply me in English and show the full answer. So I run, uh, let's say a small paint distribution in Brooklyn, in New York, and every order I receive, it gets retyped by hand into our system. And, uh, please help me to understand where should I put AI first.

27:36Dima Negodiuk So should it be like a chat, chat on a website that builds the order, or it can be an assistant, uh, inside our system, for example, that, I don't know, checks stock and draft the invoice for a person to approve, right? Uh, use only what I said here and, uh, no other numbers So you see when you make, when you voice coding, it's much more, you became much more, uh, effective, right?

27:58Dima Negodiuk So let's see. I think he need like few minutes, but, uh, probably if, if you give him like less content, right? So probably he will work, uh, much more faster. Okay. Let's- So do you see? Yeah. So question. Yeah. So yeah, uh, ask question is really simple. Uh, some of my guys, they even like decided not to came for this board of directors.

28:23Dima Negodiuk Yeah. So you can see that James, uh, sh- he told like starting site, right? Sarah told like retype, uh, so again, but I have also... I think I can show you, it will take probably one and a half minute. I can show you also how a full board of director work, right? Uh, okay. Thank you so much for this short, uh, decision, but I need you to call like full board of director and please vote guys, and I need like final decision what to do, because it's really important Okay.

28:53Dima Negodiuk So while they're, while they're thinking, let me, let me tell you a little bit more what I'm doing. Um, I don't know if anyone know about this skill, but it's, you know, this skill is included to Claude, so it's not like a custom skill. It's called, called Goal. Isar, do you know this skill? Of course.

29:10Dima Negodiuk Of course, yeah. Of course, people who are, like, uh, setting up loops, they're using Goals. But it helped me so much to set up my agents, for example, for a night work. What you can do, uh, you put slash and you write Goal. So for example,

29:25Isar Meitis your- So, uh, ju- just one thing for people to understand. Yeah. Uh, this, for those of you who are using Claude Cowork, that is not going to work. It works only in Claude Code.

29:33Dima Negodiuk Yes.

29:33Isar Meitis Uh, and, and it's a settings inside of Claude Code that enables it to basically run with whatever limitations you give it until it achieves the goal, which you just type as a forward slash goal. Now back to Dima, uh, let's take it from there. So that's for people who are using the regular Claude and are like, "Oh, I tried it, it doesn't work."

29:51Isar Meitis Uh, you gotta try it in Claude Code.

29:53Dima Negodiuk Yeah, again, if you will, uh, if you will write like, "Hey, Goal, like, f- find me something useful," again, he can close your goal, like, in two minutes, right? Because he will write you, "Hey, goal is finished." But if you will give him, like, a goal, I don't know. And again, look, what, what, what, what is the most beautiful things working with Claude Code?

30:08Dima Negodiuk You need to do some research, right? Or you need to make analysis of your competitors, or you need to build, let's say, marketing strategy, and you're zero in marketing like I am, right? Or you want to do, like, CEO strategy, or you wanna, again, LLM models need to... You wanna, like, LLM models to offer your business in web, in, in the chats, right?

30:30Dima Negodiuk And it's really complicated work. So again, you can set up, you can tell your Claude Code, "Hey, uh, I, I want, I want, like, I don't know, I have budget of $100 per month, right? So I need super complicated strategy how I can use this $100 and how I can be, like, super ef- uh, efficient, like, in my business."

30:53Dima Negodiuk And for example, I'm selling paint, right? So I don't know how to write my goal, so please can you write a goal for whatever page you want? So make this prompt super deep. Uh, try to understand each step you, you need to do at night, where you need to go, what you need to analyze, like competitors or Reddit or some forum.

31:15Dima Negodiuk Maybe you will find some insights, right? And put this file for yourself on, for example, on my desktop. And when he did this job, you're opening this, uh, file and oh my God, like how, how many words here? Like 1,000, 2,000, 5,000 words. Okay, you did a great job. Now you can do what? You're, you're pu- putting like slash goal.

31:36Dima Negodiuk Hey, Claude, take file from desktop and start working, right? Everything is super easy. And he's like, "Okay, Dima, let's do it." So he set up goal for himself, and it's starting like one second, two seconds. So he's counting how, how long he will... it will take for him, and he, he's opening file and he's...

31:54Dima Negodiuk If you're using, for example, Claude on UltraCode, right? And, uh, all these workflows, you will see how he for each task how he create like a workflow. And w- what, what's the best for me? I wake up in the morning, right? And I see that he work, for example, like seven hours 15 minutes, and I have like my review on a desktop.

32:14Dima Negodiuk Wherever you like, you can, you can send, you can tell him, "Hey, um, I need like a beautiful PDF presentation," right? Or, uh, I don't know, make it like, like, uh, some kind of work in Microsoft Word, like a book I, I wanna read. Or try to do it like, I don't know, in Miro. Yeah, try to build like some kind of beautiful pictures, because I don't like to read it all.

32:35Dima Negodiuk And again, you will see seven hours of work, and you have the beautiful result of what you ask. I think it's great, right? Okay, let's return to my board of directors, what, what they offered me. Wow.

32:46Isar Meitis So- While, while you open the board of directors, let me say one thing about goals, uh-

32:49Dima Negodiuk Yeah

32:50Isar Meitis or a few things. One, you can define the boundaries of the goal. So you can limit either the amount of tokens it's going to use, the amount of budget it's going to consume, the amount of loops it allowed to run. So you can define different boundaries, because otherwise you may wake up in the morning and have the file, but you'll be out of tokens for the rest of the month- For sure uh, in Claude Code and, and I've had this happen, right?

33:10Isar Meitis So you can, if you give it something that is really complex, it will do it. It will go- Yeah and complete the goal, but you will now be out of tokens of your 200-hour budget, and it's the third of the month. And so- Yeah now you, now you gotta buy more tokens, which is fine. Like if the ROI is there, I'm not telling you not to do it.

33:26Isar Meitis What I'm telling you is there are ways to limit how much it is going to run, how many loops it is going to do before it says, "Okay, this is good enough," and so on. So this is one thing is you can define the boundaries of how long it will chase this, uh, the Holy Grail before, uh, it stops. Number two is as Dima said, it is very, very important to define the goal very accurately, because if you define a vague goal, now it is gonna run for seven hours and it may not give you the answer you actually wanted- Of course or the outcome you actually wanted.

33:56Isar Meitis So defining the goal in a lot of detail is very, very important. Uh, the third thing is, is to know when to apply it and when not to apply it. So there is no point in doing this for stuff that you can solve in a regular simple chat with Claude or that your skills can solve. It's really for the things that are more complex and tedious that require multiple steps and multiple cycles, uh, for it to complete.

34:18Isar Meitis So the first thing is you need to figure out what are these use cases? The second is to define the goal in a very accurate way, together with the help of the AI. And the third is to ask AI to help you define the boundaries and to put them into the instructions before you actually run, uh, this command, but then you will see results that are nothing close to anything you've seen before if you haven't tried this previously.

34:40Dima Negodiuk Yeah. And a few more advice for you. So you, uh, uh, Isar, you mentioned about loop. Uh, maybe someone don't know what, what does loop mean. So he created... When, when you also, you can add loop when you're setting up your goal. So what you do? Again, /goal read my file. Again, let's do one more thing.

34:58Dima Negodiuk When, when Claude will write you a goal and put it on desktop, please read it. Yes. Because if you will not read it, as Isar told, you can sp- it's your money. If you don't care about your money that you can spend, I don't know, like 50, 100, 200, even $1,000 per night, it's okay. But I advise you to read this file and understand, "No, no, no, no, this one I will delete.

35:21Dima Negodiuk Okay, but do you know what? I need to add this one," and try to type it manually. It can, it can also help. Um, so how, how goal will work? He again, he will read this file. Sometimes, sometimes he can stuck, for example, after like 15 or 20 minutes. He just, he's stuck on something and that's all. So goal is like, um, achieved, let's say on five, seven, 10 minutes, and he just, he's not continuing.

35:45Dima Negodiuk In this case, what I am doing, I'm also, when I'm writing goal, I put /loop with double O and say, "Every 30 minutes you wake up and you're checking goal, and if something is stuck," and for example, you need my manual, uh, my manual like job, for example, log into some website, uh, Claude don't do this.

36:05Dima Negodiuk So, uh, again, go to next, go to next task. Again, 30 minutes if, if you're done and you're stuck, go to next, next, next. And in this, you shouldn't be afraid that your goal will not be completed. So if you will do goal plus loop, uh, you will 100% finish everything that you set up for him Okay, so let's see what my full board of director advise me.

36:28Dima Negodiuk Oh my God, so many text. If to say true, I don't like to, to read a lot of text, but I wanna show you how it works. Okay, so look, we have context, right? What I give. So, uh, chat or inside, right? We have evidence, so business is small, every order received. And here you go. Here is all my guys. Do you see?

36:47Dima Negodiuk I have even devil advocate. I have sales VP, I have psychologist, because I need to understand how people act. Uh, head of growth, serial entrepreneur. So you can see like, again, a lot of people, they're talking with each other. Again, look, round two. Okay, so they cannot, they cannot, uh, find a decision like round one.

37:07Dima Negodiuk Round two, we have insights, we have key, look, and we have our conclusion. So Victoria, four. So what i- what are they for? Um, ah, the first B, and system B, I think to start it from inside. Yeah. So my board of director told me, "Hey, Dima, first implement AI from inside," right? And I just have, uh, three guys that told I need to go from inside, like putting it, let's say, as I will show you later, for my AI bot on a website.

37:37Dima Negodiuk And this is it. So if, if I will, if I will listen for my board of director, I now have a plan. I have a plan to implement AI to inside of my website, and later on think about outside. So yeah, look, board recommendations and summary. So the board voted seven-four and, uh, to put AI inside your system first.

37:57Dima Negodiuk It read each order, checks stock, and drafts the invoice, and a person approves. Again, yeah, real important thing, everything that touches your money, please approve it manually Uh, by the way, Claude will not approve it. So for, for people who wanna give them 100% automation, Claude never, uh, register you on any website.

38:18Dima Negodiuk He never log in to your website if you're using Claude for Chrome. For those who don't know, Claude can, uh, use your Chrome. He can move, like, everything. He can, like, work in your Chrome, uh, like, full 100%. So yeah. Mm, start tomorrow by running Okay, so you, you can see, it's, it's probably, uh, again, you c- if you don't know how to do it, ask your Claude, "Hey, I saw beautiful skill called board of di- bo- board of directors.

38:46Dima Negodiuk Can you help me to set it up?" He say, "Okay, for what?" "Uh, just to finalize a decision, so when I'm stuck, when I don't know what to do, or I have, like, 50/50, yeah, decision." So, like, create 10, 20, whatever you want, because again, each skill eat your tokens, right? You can put, like, thousands people and give them personality, right?

39:06Dima Negodiuk But each skill will cost you, like, a lot of money. And he will help. Um, look, I did not It's, it's w- it was not my decision to do Victoria chair, CFO, CMO, CTO, CEO. It's Claude make it for me, right? Sales VP, again, psychologist. Wh- why, why, why in my mind I can imagine the psychologist will be my board of director.

39:29Dima Negodiuk And devil's advocate. I think he's always, like, against anything. Okay, uh, so I think we're done with this And, uh, uh, a lot of information, yeah. Uh, so basically I already, uh, told you about, uh, one goal for overnight, yeah? Yeah. So it helps you... Again, this night goal helped me to save a little bit more time for me to spend it with my family.

39:58Dima Negodiuk Yeah, of course. Because if to say true for, for people who don't voice coding, right, voice coding, or who did not put AI, like, their routine, they think, "Wow, so I'm working now for eight hours. I will open AI for myself probably." Dima, Dima told me, "I will do everything, like, in 15 minutes." No, guys.

40:19Dima Negodiuk You will, yeah, you will, you will, uh, you will do this task for 15 minutes, but I'm now working, like, 15 hours per day with my AI, because it's like unbelievable tool to generate all your ideas. Everything. Everything you can imagine, everything you can have in your head, you can, you can make. If you don't know how to make it, ask your Claude, right?

40:38Dima Negodiuk Uh, yeah.

40:39Isar Meitis I, I tell a lot of people, I work more than I worked before. Yeah. So let's say I work 30% more, and I'm 5X more productive, and that's the trick, right? Yeah. And, and it's addicting. Yeah. It's addicting to know that every time you give it stuff, you can do 5X or 10X what you could have done before.

40:56Isar Meitis And so you don't wanna stop. You wanna build more and more of these capabilities into your personal life and businesses- Yeah and so on. Yeah.

41:03Dima Negodiuk So again, I don't know how your Isar, but I think it's some kind of AI drug addiction, you know?

41:08Isar Meitis 100%.

41:09Dima Negodiuk It's, it's not normal because, um, I stop using Instagram, TikTok, because for me they became boring. Because when- Yeah you have like 10 terminal open and you're switching, your brain start to work so quickly that even TikTok, scrolling of TikTok, oh my God, it's so slow. It's so boring.

41:28Isar Meitis So D- what Dima mentions, and I, and I'll explain that, uh, is you can open many of these windows in parallel, right? And you can have multiple processes running at the same time. Grokbot. So you can work not on one thing on your business, you can work, and your personal life, you can work on three, four, five, seven, 10 at the same time.

41:47Isar Meitis They don't have to be from the same lab. Yeah. You can have a few windows from ChatGPT, you can have Grokbot, you can have Instinct, you can have, uh, Claude, and each and every one of them with a few windows. And anybody who is like Dima and myself does this all the time. Literally at any given time, I have multiple windows with multiple platforms doing multiple things.

42:08Isar Meitis And you just bounce between them. Yeah. And, and the ability to do a huge amount of work every single day, every single hour, because you run in parallel on multiple things, and because now you gave it a task, it's gonna run between 2 to 15 minutes doing something. Now you have 2 to 15 minutes to jump to the other things and see where they stand.

42:29Isar Meitis And I think the, I think the most powerful skill that everybody will have to learn in the p- near future, and that might be a different timeframe for different people, is context switching, is being able to jump to a new window- Yeah remember what the status is, remember what it was about, remember what were the issues in the last two days on that topic, and provide just the right feedback, example, comment, order, uh, whatever you need at that point to make the progress move forward correctly, and immediately jump to the next thing.

43:03Isar Meitis And I do this all day, all the time. I'm sure Dima is the same way, and everybody who's in this AI space that deep is in the same way. I know. It's the ability to jump between things and still understand what they are and what they do and what's the status and what was last week and how does this connect to other things, is the most critical skill that I have right now to drive, uh, better results.

43:26Isar Meitis I think, Dima, this was absolutely amazing, and we are out of time, sadly, because I think you and I can continue doing this for the next three days and still keep- Yeah. on deepening on things. If people want to learn more from you, follow you, work with you, what are the best ways to do that?

43:44Dima Negodiuk Uh, okay, so let's go to final... Yeah, so again, guys, I started from zero, and, uh, my first video was, uh, Claude Code for Dummers in YouTube, and I'm not shy about it, right? And, uh, in few years, you see that now, like, uh, I try to teach you something. So again, if I can help you to make this first step, I will be, like, super glad to help you.

44:05Dima Negodiuk No money, no subscriptions, nothing. Just write me, like, in LinkedIn, and I think I, I will give you this first push, right? Or first step. And if you have business, it's the same. Uh, you can call me or we can, like, have some chat. So pro- again, no obligations, and, um, I can really also forward you probably to some site that you can start using AI in your business.

44:27Isar Meitis Awesome. Thank you so much. This was absolutely fantastic. I'm sure- Thank you you've opened the eyes of a lot of people uh, to what's possible. I, I, I will say one thing, and I'm sure you will agree with me, because it connects how we started and how we ended. Uh- It's magical, right? You can do things that are incredibly powerful, but it doesn't not happen in 15 minutes.

44:49Isar Meitis Yeah. It's a lot of tedious, hard work to go from an idea in your head on new thing you can do for your business to it actually working at a... So have it working is very quick. Have it working at a level that you're like, "Okay, I can let this run this aspect of my business," takes time. And so you need to build the systems, improve the system, and build the trust with how consistent they are in the results before you can hand things over, and this just takes time.

45:19Isar Meitis It takes a lot less time than it used to take two years ago or even six months ago, but it still takes time, and it takes work and effort and process to make it happen. But the cool thing is it is possible.

45:32Dima Negodiuk Yeah.

45:32Isar Meitis So again, thank you so, so much, Dima. This was absolutely fantastic. I appreciate you sharing- Thank

45:37Dima Negodiuk you

45:37Isar Meitis this and taking the time.

45:39Dima Negodiuk Thank you for inviting. And guys, nothing, nothing is impossible, so just start