How Barnes & Noble made a comeback, with CEO James Daunt

CEO James Daunt has now rescued two iconic bookstore chains: Barnes & Noble and Waterstones. He joins host Jeff Berman to discuss the turnarounds, plus how bookstores are preparing for an onslaught of AI-written content, his BookTok strategy, and why local control is the key to making great bookstores.
Subscribe to the Masters of Scale weekly newsletter: mastersofscale.com/subscribe
See Privacy Policy at art19.com/privacy and California Privacy Notice at art19.com/privacy#do-not-sell-my-info.