54.⁠ ⁠Building a Running brand so she NEVER has to rely on an algorithm AGAIN

Lucy Georgia joins me this week to chat running, content creation, and launching her own sunglasses brand, Sonny. We go back to how we first met, why she kept her social media private for years, her Ironman 70.3 and marathon majors, the real story behind building Sonny from scratch, and a Room 101 where she tells me exactly what she can't stand...

Lucy: instagram.com/lucyge0rgia/?hl=en
Calum: ⁠instagram.com/calumgoddard/?hl=en⁠ (instagram.com/calumgoddard/?hl=en)
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YouTube channel: ⁠youtube.com/@UC4g2mhwrlRBzXhAsyXVWz4A ⁠ (youtube.com/@UC4g2mhwrlRBzXhAsyXVWz4A )
Contact: motionalintelligencepod@gmail.com

Chapters below.

00:00 - Kicking things off
0:45 - Welcoming Lucy Georgia
1:30 - How they met on the Tour de France
3:37 - The truth about her surname
5:18 - Keeping life private before going public
8:02 - Her first ever social media post
11:20 - Classics degree and life after uni
12:40 - Becoming a runfluencer
15:00 - Women, sport, and confidence
16:56 - Imposter syndrome in running
19:51 - Her first race: Hackney Half
22:25 - Investing in Runna
24:32 - Turning content into a business
28:42 - Losing the joy and burning out
29:06 - Keeping her relationship offline
31:44 - Dealing with online hate
33:19 - Taking on an Ironman 70.3
37:14 - Why she'll never do a full Ironman
42:16 - The idea behind Sonny sunglasses
45:48 - Designing and manufacturing the glasses
49:46 - Branding and choosing the name
53:27 - Unboxing Sonny sunglasses
56:10 - What's next for the brand
1:00:58 - Creator led brands and the future
1:04:49 - Why YouTube is her anchor
1:07:57 - Her favourite YouTube channels
1:14:39 - Room 101: things Lucy hates
1:24:11 - Wrapping up and where to buy Sonny