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You do everything right. The blackout curtains, the tracker, the supplements, the cold room. And you still wake up exhausted, check your sleep score, and somehow feel even worse.
I know, because I started performing sleep instead of actually sleeping. Nobody tells you that part.
I found Lauren Sudellko because a cherry-red box that looked like a pack of cigarettes stopped me mid-scroll. It turned out to be a sleep aid. I took it on a red-eye to Paris, it worked, and Gary and I wrote a check that same afternoon. Full transparency, we're now proud investors in Sleep or Die.
But the reason I wanted her on Not Alone has nothing to do with the box. Lauren grew up watching her mom rely on prescription sleeping pills, which turned into an addiction and a few painful rehab stays. In her mid-20s, after a concussion, her own doctor handed her the very same pill. She looked at it and saw her future.
Here's what I actually think. Women aren't sleeping, and the things we reach for to fix it are quietly making it worse. Every woman Lauren asked was taking something. One had been on Advil PM every night for two years.
Sleep is the only thing you can't white-knuckle your way through. Which is wild, because white-knuckling is the one thing most of us are really good at.
We got into sleepmaxxing and why optimizing your sleep can be the thing that ruins it, the melatonin myth, and whether we've made being tired a personality trait. There's also a strip club story. I did not make the rules.
And then Lauren got emotional, which neither of us saw coming. We talked about chasing her parents' approval all the way to Google, feeling empty once she got there, and the LinkedIn post that ended her corporate self.
This one is for the woman who hasn't slept properly in years and quietly ran out of things to try. And for anyone with an idea she can't stop thinking about.
If this is you, tell me in the comments. And if it helped, subscribe, that's what tells the algorithm to bring more women like you here.
Follow Lauren & Sleep or Die:
Instagram: instagram.com/haveyouslept
Substack (Sleep or Die Diaries): laurensudeyko.substack.com
Shop Sleep or Die: sleep-or-die.com
Follow Valeria:
Instagram: instagram.com/valerialipovetsky
TikTok: tiktok.com/@valeria.lipovetsky
Facebook: facebook.com/valerialipovetskyblog
Follow Not Alone:
Instagram: instagram.com/notalonepod
TikTok: tiktok.com/@notalone.pod
Podcast: notalonepod.com
Amazon Storefront: amazon.com/shop/valerialipovetsky
What we talked about:
– Trailer
– Meet Lauren Sudeyko
– What is sleepmaxxing?
– How Valeria found Sleep or Die
– Lauren's mom and sleeping pill addiction
– Prescribed the same pill 20 years later
– Growing up with an exhausted mom
– Building a gentler sleep aid
– 1 in 3 adults can't sleep
– Why women struggle with sleep more
– Performing sleep instead of sleeping
– The melatonin myth
– What the sleep aisle gets wrong
– A world of well-rested women
– Is being tired a personality trait?
– Motherhood and sleep
– Making sleep sexy
– Sending husbands to the strip club
– Raising $1M+ as a founder
– Fear vs. gut instinct
– The Jay Shetty story
– Letting go of approval
– Raising money is like dating
– The LinkedIn post that changed everything
– Rapid fire
– What women aren't saying out loud
Disclosure: Valeria and Gary Lipovetsky are investors in Sleep or Die. Some links in this description are sponsor or affiliate links. If you make a purchase through these links, I may earn a credit or commission at no additional cost to you.
#NotAlonePodcast #ValeriaLipovetsky #Sleepmaxxing #WomensHealth #SleepOrDie
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