Does male insecurity increase Ferrari sales? (And 6 more psych-myths)

Are men who are insecure about their manhood more likely to buy sports cars?

Do memes work for government communication?

Does brand colour change the products we buy?

And will an AI ever replace a police interrogator?

These are some of the questions Jo Evershed, a psychological scientist and CEO, helps me answer on today’s episode of Nudge.

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Today’s sources:

CX Lab. (n.d.). CX Lab case study [Blog post]. Gorilla Experiment Builder.gorilla.sc/blog/cx-lab-case-study

Shang, J., Reed, A., & Croson, R. (2008). Identity congruency effects on donations. Journal of Marketing Research, 45(3), 351–361.

Tasnim, A., Kwan, C., Chahboub, M., Liu, A., & Humairah, A. (n.d.). Saving trees one meme at a time: An investigation into how meme-style posts influence behavioural intentions to water street trees [Unpublished manuscript]. University College London.