Why this man spent 3 years driving to Australia

Wiebe Wakker spent three years driving from the Netherlands to Australia.

Today on Nudge, we learn why.

And we study the psychology of dedication.

Listen to the bonus episode: nudge.kit.com/7ec0a99ab3

Warning, today’s episode contains explicit language.

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Listen to the bonus episode: nudge.kit.com/7ec0a99ab3

Wiebe’s website: wiebewakker.com/en

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Today’s sources:

Kruger, J., Wirtz, D., Van Boven, L., & Altermatt, T. W. (2004). The effort heuristic. Journal of Experimental Social Psychology, 40(1), 91–98.

Söderlund, M.Söderlund, M., & Sagfossen, S. (2017). The consumer experience: The impact of supplier effort and consumer effort on customer satisfaction. Journal of Retailing and Consumer Services, 39, 219–229.