Special Episode: Sonia Huppert - IFF

In this episode of the PPTI Podcast, Sonia Huppert, Global Innovation Marketing Leader at IFF, discussed how the company was redefining sensory experiences for alternative proteins. She outlined how IFF combined consumer insights, AI, and advanced taste modulation technologies to optimize flavor, texture, and mouthfeel across plant-based, fermentation-derived, and cell-based proteins.
Huppert also addressed the ongoing challenge of replicating juiciness, succulence, and authentic flavor, and explained why multi-sensory experiences were critical to consumer acceptance. She highlighted how emerging innovations were supporting the development of high-protein products that delivered on taste, health, and enjoyment.

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