Ep 116: Why Saying 'No' Was the Profit Boost Alfie Needed

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After 25 years in the interior design industry, Alfie Rowan has learned how to say no with confidence, qualify clients early, and embrace her authentic self, both in her business and her brand. She shares how this shift helped her raise her rates, attract better-fit clients, and focus on the projects that truly light her up.
You’ll hear:
• How Alfie turned down a high-profile project (and why it was the right move)
• The minimum spend she uses now to filter inquiries (hint: $50K+)
• The mindset shifts and systems she used to triple a project fee, from $7K to $23K
• Her advice for designers who feel the pressure to “people please” their way into burnout
• A peek into the Naples Experience and how it transformed Alfie’s perspective on high-end design

Alfie’s story is a beautiful reminder that you don’t have to water yourself down to be successful, in fact, doing the opposite has drawn her dream clients in.

If you’re tired of chasing leads, talking people into your value, or saying yes to projects that make you question your life choices, Luxury Client Academy may be your next step.

It’s my private 1:1 coaching program for interior designers ready for better projects, higher fees, and less nonsense.

Inquire about coaching here>> pamela-durkin.com/contact-us