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Six Figure Designer

von Pam Durkin

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Struggling to find great clients and design projects? Not making enough money and struggling to manage the projects you have? This is the show for YOU!

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  1. EP 179: 3 Things Designers Were Quietly Worried About at Market

    After spending time at High Point Market, I found myself thinking less about the furniture and a lot more about the conversations I was having with designers. Underneath all the inspiration and excitement, there were some very real concerns

  2. Ep 178: They Love Your Work. So Why Aren't They Hiring You?

    If you want to improve your interior design sales process, you need to understand what your prospective clients are thinking before they decide to hire you. Because loving your work and being ready to sign a contract are two very different

  3. Ep 177: What I’d Want to Know Before Joining The Luxury Client Academy

    Before joining a coaching program, you need to know whether it will actually help you make better decisions in your interior design business—not just give you another pile of information. If you’re considering the Luxury Client Academy, you

  4. Ep 176: 5 Business Mistakes I’d Fix Before Chasing More Clients

    Before chasing more clients, I want you to look at what’s already happening inside your interior design business. Because adding more work to a shaky foundation can make the problem worse. In this episode, you’ll learn: • How taking whateve

  5. Ep 175: She 5X’d Her Fee: $17K → $96K. What Changed First?

    If you’re an interior designer who keeps hitting the same comfortable design fee, this episode is for you. I’m sharing Tina’s story of going from a $17,000 design fee ceiling to a $96,000 fee and the shift was not that she suddenly became f

  6. Ep 174: The Design Fee Dilemma

    If your interior design fees go down when you really want a project and shoot up when you’re hoping a client says no, the fee may not be the real problem. I see designers shaving down fees because the project would look great in their portf

  7. Ep 173: Are Smaller Projects Just Keeping You SMALL?

    If your small interior design projects are supposed to lead to bigger work, the question is simple: are they actually doing it? A lot of interior designers keep smaller services on the menu because they seem like an easier yes. A paint cons

  8. Ep 172: Do you really need more clients? [Try this first]

    FREE WORKSHOP 9/30: From Scrambling for Clients to In Demand. Grab your seat >> HERE (https://luxuryclientacademy.com/free-workshop) https://luxuryclientacademy.com/free-workshop If you want better clients for your interior design business,

  9. Ep 171: A Client Brought AI Images to the Interview. Now What?

    A potential client walks into your consultation with AI-generated images of exactly what they think they want. Do you get defensive? Feel like you need to prove your value? Start explaining all the reasons AI can’t replace a designer? In th

  10. Ep 170: Does Your Interior Design Business Have Hot Potato Syndrome?

    Have you ever noticed how quickly you start backpedaling when a conversation gets even slightly uncomfortable? In this episode, I’m talking about “hot potato syndrome” ,that reflex to soften the ask, explain the fee, loosen the boundary, or

  11. Ep 169: 4 Business Lessons I Learned From a Puppy

    Apparently, all I needed to sharpen a few business lessons was a puppy who had never seen grass, hated his harness, and needed to be taken outside approximately 700 times a day. In this episode, I’m sharing four surprisingly useful reminder

  12. Ep 168: The Best Project I Never Took

    On paper, it looked like the perfect project. An 8,000-square-foot home, a major renovation and all new furnishings. Exactly the kind of opportunity most interior designers dream about. But I walked away. In this episode, I'm sharing the st

  13. Ep 167: Why Inspiration Isn’t Enough: The Business Conversations Designers Need

    In this episode, I’m joined by Jen Atkinson, founder of NEDCON, to talk about why designers need more than inspiration to build strong, sustainable businesses. We discuss the conversations our industry often avoids: money, profitability, sa

  14. Ep 166: Is Your Website Sending the Right Signals to Luxury Clients?

    Your website may be beautiful, but is it actually making affluent clients feel confident enough to take the next step? In this episode, I’m joined by Robyn White of RDW Design Studio to talk about what luxury clients are really looking for

  15. Ep 165: Did the Nonsense Sneak Back In? The Mid-Year Reset for Designers

    At the beginning of the year, we talked about doing things differently, creating space, getting lighter, and deciding what no longer deserves access to you. But halfway through the year, it is easy for the old ways to sneak back in. In this

  16. Ep 164: More Referrals Aren't the Answer if They're Not a Good Fit

    In this episode, Pam closes out the V.I.P. Method series by explaining why more referrals are not always the answer if they are the wrong fit. She shares how designers can have referrals coming in and still feel frustrated when those opport

  17. Ep 163: Proposal: Stop Quoting Too Soon - Start Shaping the Opportunity

    In this episode, Pam breaks down the “P” in her V.I.P. Method: Proposal. She explains why one of the fastest ways designers undercharge is by pricing too soon, before the real scope, timeline, client expectations, builder responsibilities,

  18. Ep 162: What If They Say I’m Too Expensive?

    In this episode, I talk about one of the biggest fears designers face when they start thinking about higher design fees: “What if they say I’m too expensive?” This fear often causes designers to shrink, soften, discount, or overexplain befo

  19. Ep 161: Invitation: Stop Waiting for Referrals and Start Creating Access

    In this episode, I breaks down the “I” in the V.I.P. Method: Invitation. If reaching out makes you feel like you’re chasing, begging, or being cringey, this episode will help you see it differently. I explain why better opportunities often

  20. Ep 160: Visibility: Are You Known for the Work That Can Support Bigger Fees?

    This episode is part of the V.I.P. Method series leading up to my free live workshop: The V.I.P. Path to Your Highest Design Fee: 3 Shifts to Get Seen, Invited, and Paid for Bigger Design Projects Join me live on June 24th at 12 PM Eastern.

  21. Ep 159: Your Highest Design Fee Starts Before the Proposal

    Join me for my FREE live workshop, The V.I.P. Path to Your Highest Design Fee, where I’ll show you the three shifts that help designers get seen, invited, and paid for bigger design projects. Wednesday 6/24, 12pm Eastern. 👉Save your seat (

  22. Ep 158: The $20,000 Refrigerator Was Just the Beginning

    In this episode, I’m debriefing the Naples Experience (my Signature in-person event), but not in the way you might expect. Yes, there was a $20,000 refrigerator, a private chef that works with the cast of Yellowstone, luxury showrooms, a pr

  23. Ep 157: When the Dream Project Is No Longer a Yes For YOU

    In this episode, we’re talking about the surprising growth moment when a project you once dreamed of is no longer an automatic yes. After a coaching call inside the Luxury Client Academy, I’m sharing the story of a designer who was presente

  24. Ep 156: If You Say This Word, I GUARANTEE You’re Undercharging

    In this episode, we’re talking about one tiny word that could be quietly costing you thousands in your design business: “just.” If you’ve ever said, “It’s just a small bathroom,” “It’s just a few finishes,” or “It’s just a consultation,” yo

  25. Ep 155: Beyond Product: The Business Strategy Hiding at Market

    High Point Market is not just about pretty product, new introductions, or showroom visits. It is a business laboratory. If you pay attention, it shows you where your relationships are strong, where your systems may be creating friction, whe

  26. Ep 154: You’ve Tried Everything - and That Might Be the Problem

    If you’ve been thinking, I’ve tried everything and nothing is working, this episode is for you. In this conversation, we’re unpacking why the problem may not be a lack of effort, ideas, or ambition, it may be that you’re focusing on the wro

  27. Ep 153: 5 Money Lessons I Wish I Knew Sooner

    In this episode of I Wish I Knew Sooner, I’m sharing the money lessons that would have saved me so much stress, second-guessing, and unnecessary struggle in business. We’re talking about why you can’t price for the best-case scenario, the i

  28. Ep 152: The Fastest Way to Grow as a Designer (That No One Talks About)

    In this episode, we break down the fastest way to grow as a designer and why being in the right room changes everything. Most designers think the next level comes from more information...another course, another strategy, another system. But

  29. Ep 151: From Purchasing Panic to Profit Protection on a $34M Project

    In this episode, I sit down with one of my interior design coaching clients to talk about a real-world project that pushed her far outside her comfort zone...a $34 million investment property where she had to navigate large-scale purchasing

  30. EP 150: The Referral That Led to a 6-figure Design Contract: The Strategy Behind the Win

    In this episode, I sit down with interior designer and coaching client Audra to share the story behind her biggest project yet, a six figure design contract for a $4.5 million home. Just months earlier, she was questioning whether to contin

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