Ep 168: The Best Project I Never Took

On paper, it looked like the perfect project.
An 8,000-square-foot home, a major renovation and all new furnishings. Exactly the kind of opportunity most interior designers dream about. But I walked away.

In this episode, I'm sharing the story behind one of the most important business decisions I ever made and why saying "no" had nothing to do with the budget and everything to do with protecting my process.

If you've ever been tempted to bend your pricing, skip steps, or change the way you work because you're afraid to lose the project, this conversation is for you.

You'll learn why the projects you decline can shape your reputation just as much as the ones you accept, and why becoming a sought-after designer starts with trusting the way you do your best work.
In this episode, we discuss:
• Why not every dream project is the right project
• The red flags I recognized before saying yes
• Why your process is one of your greatest business assets
• The mistake so many designers make when they're afraid to lose an opportunity
• How protecting your process builds trust, confidence, and a stronger reputation
• The mindset shift that helped me stop chasing projects and start choosing them intentionally

If you’re tired of chasing leads, talking people into your value, or saying yes to projects that make you question your life choices, Luxury Client Academy may be your next step.

It’s my private 1:1 coaching program for interior designers ready for better projects, higher fees, and less nonsense.

Inquire about coaching here>> pamela-durkin.com/contact-us