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Social Media and Politics· Folge 152

Cross-Platform Visual Campaigning on Social Media: Emotions in Political Candidates' Facebook and Instagram Images

Sonntag, 16. Oktober 2022 · 1 h 01

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In this episode, it's just me! I present a recently published study, co-authored with Rasmus Schmøkel (sdu.dk/en/forskning/forskningsenheder/samf/dig…) and published in Political Communication, that analyzes US Presidential campaigns' emotion expression across Facebook and Instagram.

I'll explain the theoretical backdrop of the study, give an overview of the state-of-the-art on visual political communication, and communicate the study's methods and key results. Hope you enjoy this one-on-one episode!

Here's a link to the study (feel free to share around):
Cross-Platform Emotions in Social Media Political Campaigning: Comparing Candidates' Facebook and Instagram Images in the 2020 US Election (2022) (tandfonline.com/doi/full/10.1080/10584609.2022…)

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