Data-driven Campaigning with Polling and Focus Groups in American Elections, with Zac McCrary

Zac McCrary (linkedin.com/in/zac-mccrary-95b49667), Partner at Impact Research (impactresearch.com) and host of the Pro Politics (propolitics.buzzsprout.com) podcast, shares his insights on how American campaigns leverage polling and focus groups to craft a winning message. We discuss the upcoming 2022 US midterm elections, the (still) dominant role of television in political advertising, how social media fits into the picture, and how smart phones have changed polling into a multimodal endeavor.