Ep 28. Zina Sorensen & Vasil Zlatev - The Poison is in the Dose

In this episode you'll learn:
• Why a destination needs to diversify its product portfolio to be competitive
• How the poison is in the dose - nothing in extremes gives great results
• How new technologies threaten culinary tourism experiences & what can be done to prepare for a sustainable future for our industry
• Why the personal touch needs to be preserved when you're trying to create an offer an authentic experience
• Why storytelling is important in service
• How food evokes specific memories
Discussed in this episode:
Bulgaria Wine Tours (bulgariawinetours.com)

The Taste of Place podcast is sponsored by the World Food Travel Association’s Taste of Place movement. Taste of Place is a global initiative that celebrates culinary culture, food heritage, and the makers behind them. Through the movement, travelers and consumers are encouraged to connect more deeply with destinations and products through their unique flavors and traditions. Learn more at JoinTasteofPlace.org.