Ep 86. Marc Checkley - The Story Before the Sip

In this conversation, you will learn:

• Why storytelling matters more than marketing in culinary tourism

• How memorable experiences are built around people and place—not products

• Why sustainability and authenticity are essential for the next generation of tourism professionals

• How destinations can better collaborate with experience creators

Visit Marc's website here (marccheckley.com).

Connect with Marc on LinkedIn. (linkedin.com/in/marcccheckley)

The Taste of Place podcast is sponsored by the World Food Travel Association’s Taste of Place movement. Taste of Place is a global initiative that celebrates culinary culture, food heritage, and the makers behind them. Through the movement, travelers and consumers are encouraged to connect more deeply with destinations and products through their unique flavors and traditions. Learn more at JoinTasteofPlace.org.