Scott Snofke: Stop Sending Mail Without Tracking KPIs

Most real estate investors send direct mail without ever tracking what actually drives results. Without clear KPI tracking, it’s impossible to know which lists, messages, or campaigns are producing deals—and which ones are quietly draining your marketing budget.
In this episode, Andrew sits down with Scott Snofke of REI Print Mail to break down how serious operators use data, direct mail, and KPI tracking to build a more predictable lead generation system. From list selection to call handling, this conversation focuses on the operational gaps that hold most investors back.
In this episode:
• Why tracking calls, appointments, and closes changes everything
• How KPI data reveals what’s working and what’s not
• The role of list quality and data sources in direct mail performance
• Where most investors lose deals after the phone rings