Why a Big Audience Doesn't Buy | ADHD, Kyrus Keenan Westcott

0:00 People that don't know you are not gonna purchase anything from you. You know, like I I tell my clients all the time, people tend to purchase things from places that they're familiar with. There's a lot of content creators, the biggest mistake they make is trying to be revenue first over trust. And that works for a short time, but it's not a good long-term strategy.

0:14 Welcome, Kai. It's great to have you here.

0:16 So happy to be here. Honestly, thank you for opening your space to have these type of conversations because these kind of conversations are really, really important. And and people that open their space to have this, I'm really thankful for that. So thank you.

0:27 No worries, no worries. And before we get started, for everybody who is listening, some of you might be new, some of you have been here for a while. Our mission is to support business owners who have ADHD symptoms. We know from the research that we are great at starting, but we struggle to scale. So we have a lot of resources, support in terms of coaching, operational support, whatever you need.

0:48 Some of it's free, some of it's paid to help you with that. We don't believe anybody should do that alone. So click the links down below for whatever you need. Okay, so Kai, I want to get into a little bit about your journey. So you were diagnosed at 35, or you found out at 35. What were you doing then?

1:09 Take me back to that moment.

1:11 Yeah, I was not doing anything. Like, as in like it was, it was this was after COVID. And at the time I was just like a normal, quote, normal human being making silly videos on online. And it was, I'll never forget, there was this one time that I was just stuck in bed for I would say like two or three days straight, and I couldn't get out of bed, and I wasn't feeling sick or anything, I was just feeling so down.

1:41 And my girlfriend at the time and my roommate at the time was like, you should probably go talk to a mental health professional. And I was like, ah, okay, sure. And come to find out, there were some things happening in my brain that I was not aware of. And that's when I was diagnosed with at first severe depression and generalized anxiety disorder.

2:01 And so I started managing that. And then after that, I would say maybe six or seven months later is when I got diagnosed with ADHD. And ever since then, it's been quite the journey in a good way. So it's it's it's such a different time. So it's amazing how many things have happened since then.

2:17 Yeah, no, I think it's it's been an interesting journey. I think a lot of people have gone on that journey with you, you know, in terms of the post-COVID realization of, hey, I don't think I could do one more thing. I'm curious, looking back, was there uh a thing that that stood out as the moment you were like, this is this is probably my limit, or this is when I need to get support?

2:40 Yeah, it was it was at a point like when I was um I'll never forget, I was laying in bed and and I couldn't get up, and I didn't know exactly why this was happening because I I felt like I was fine physically. I didn't feel sick, I wasn't like coughing or throwing up or nothing like that. Like I just I just couldn't move.

2:56 I wanted to, and I I just couldn't, and I was feeling down for seemingly no reason. And I it was at that point I was like, okay, something has to be going on. I just didn't have words for it. I didn't even know where to start. And thank goodness for my my girlfriend at the time, my roommate for helping point me in the right direction there.

3:16 Yeah, having those people in your life being like, hey, buddy.

3:20 Yes. It's like, yeah, you should probably go get some help, pal. Yeah, it was definitely like that.

3:25 Yeah, yeah. So when did this then shift into something you were you wanted to share? Because I think for a lot of people, it always feels like, well, now obviously you share it, but I remember there was a time I was I didn't tell anyone I had ADHD.

3:40 Yeah, yeah. It kind of so all I became a content creator back in actually 2018. And it was at that point where I three things happened to me. One, uh I ruptured my Achilles, which is like one of the worst things you can do to your to your uh foot. A relationship that I was in for about two years ended suddenly, and one of my closest friends, Ashton, passed away out of nowhere.

4:04 And so those three things happened in three weeks, and I was just devastated both mentally and physically. And I was in a very, very dark place. And it was at that point that I was like, I don't wanna, I don't wanna live in this dark place. I want to document my my recovery both from a mental and a physical standpoint.

4:22 So I just started writing blogs and making, you know, videos, and that was in 2018, and in 2020, the world caught on fire and I started, you know, making just silly, you know, inspirational, funny kind of TikToks. And then from there, a couple of years later, is when I got diagnosed. So I was already a content creator at that point.

4:43 So like making content surrounding this wasn't a reach for me because I already had a platform at that point, but my platform definitely shifted after my diagnosis.

4:52 Were you afraid of that shift when you started talking about this?

4:56 I don't think I was afraid. I honestly didn't know what was gonna happen. I didn't think that it was gonna become my platform. I thought it was going to be, you know, oh, this is this silly guy, and he just happens to talk about ADHD, he just happens to talk about depression and OC Day. But more and more people started following, following me because of that.

5:16 And it was like once I started seeing like the the messages come through and stuff like that, I was like, oh, I think we have something here. And and I'm a marketer by nature. I work in digital marketing, and so like I was like, okay, I think I think we have an audience thing here. And so at that point is when I was like, okay, let's let's capitalize on that.

5:34 Yeah, well, let's talk about that. Because one of the things we like to do here, which is a little bit different, is we like to get into the the inside baseball of it all in terms of growing a business. So let's start with are you a solo team or do you have a team with you today?

5:51 Oh, it's just it's when it comes to a branding standpoint and the vibe with Kai, it's just it's just me. It's just me doing doing everything. I've been told I need to delegate um at some point. We can talk about that. I know. I I've been I've been told uh many times and I've been reached out to many times, and and there are a couple things that I delegate, but it's it's mostly me, yeah.

6:10 Yeah, okay. So you do all your editing, you do all of your um everything. And do you like when do you sleep? No, um I don't. And then what is are you focused? Are you mainly uh growing your revenue from brand brand sponsorships then?

6:28 Yeah, I so I I am very, very lucky to have this platform because like I have my brand partnerships and I have my like the money that I make from you know advertisers on my content. But I tell content creators all the time, especially up-and-coming content creators, don't rely on things out of your control to bring you money because those streams of resources can disappear at any second for any reason.

6:56 And then you're SOL. So I started, you know, creating my own revenue sources. So I started writing, because I was a writer, so I started writing digital guidebooks that that would bring in money for me, just a like a passive income. And then I also created my Patreon and my Facebook subscribers where people can subscribe and get exclusive ADHD content.

7:16 And so like I started to take more initiative on creating my own revenue streams as opposed to just relying on brands to reach out and stuff like that.

7:25 100% brands is so here today, gone tomorrow, even for the biggest creators. I'm really curious then what is your main conversion mechanism? Because you're talking about obviously you've got a huge audience, but I know I know I work with clients who have a huge audience and they don't buy anything. So how do you what is your process for that?

7:47 I'm curious.

7:48 You you have to build trust and and everything can't be sell, sell, sell, sell, sell, right? Like you have to build trust with the audience. So like I my organic content, none of it is selling a product, not a single thing. So like if you go to my blog, if you watch my videos, you you honestly wouldn't even know that I even sold anything.

8:11 I offer a lot of things for free. And I'd offer those things because what I'm doing is I'm building an audience that trusts me. And this is not like a manipulation tactic. This is just marketing one-on-one. I'm building uh camaraderie and trust with the audience, and then from there, I'll be like, oh, hey, by the way, I also have this, and then I'll like remarket back to the people that I know that are engaged with my content, so they're gonna be more likely to, you know, purchase something or anything like that.

8:40 Because like we all know, like money is not easy to come by nowadays. And I don't ever want to take people's money just because I I I'm I've never been that person. Uh, I never will be. So I just try to build trust with the audience and then from there, you know, then sell them stuff. But to your point, it doesn't matter how many people follow you.

9:00 If they don't trust you, they're not gonna buy anything from you. It doesn't matter if you have a million or a thousand.

9:05 Yeah, a hundred percent. And I guess in, you know, what do you think it is that gets people? Because you've obviously built quite a large following in terms of Patreon and exclusive, and a lot of people want to do that, but they struggle to identify what would get somebody to stay in those kinds of spaces.

9:25 I'm curious what you found.

9:27 You have to offer something that they know they will not get anywhere else. I don't like to gatekeep educational resources because I think it's important for people to have access to that in the mental health world, uh especially with how expensive you know, therapy can be and coaching and all that kind of stuff.

9:46 So I don't like to gatekeep that. But what I do put behind a paywall are like my personal experiences. So, like on my blog, you'll notice most of my blogs are a lot more educational. But if you want more information about how this has affected me, or if you want exclusive content, you know, about my day and my mental health journey and the things that I've learned along the way, then then you can subscribe.

10:10 But I I try to make it so that, you know, there's always something for everybody, no matter what income level they are.

10:17 And on some level, that's just really good. It's kind of a protective thing for you as well, because it means you're not putting that much information to a group of people who don't even know you.

10:28 Yeah, oh yeah. And and those people that don't know you are not gonna purchase anything from you. You know, like I I tell my clients all the time, I'm like, have you ever seen an ad on Facebook or Instagram or anything like that from a person or a place that you've never heard of in your life, and then you see it for the first time and then you just purchase right then and there?

10:50 I'm not saying it doesn't happen, but it's very rare that it does. People tend to purchase things from places that they're familiar with, no matter what the price is. And so, like I want people to be familiar with me and and trust that my I'm not full of crap and and that you know it goes from there.

11:08 There's a lot of content creators, the biggest mistake they make is going, it's trying to be revenue first over trust. And that works for a short time, but it's not a good long-term strategy.

11:17 If you are the business owner who is growing, your operations and delivery are growing, and you're starting to feel pretty overwhelmed, like you're not getting enough time, you're struggling with consistency, and you'd really like somebody else to get it all out of your head and project manage it for you.

11:33 That's what we do. We are fractional operators for your business, designed for ADHD symptoms. We take it out of your head, we set it all up for you, and you just kind of watch. It's pretty, pretty fun. Click the links down below, and if you're interested, you can book a call with me. And so, where are you spending your most time?

11:50 Is it on YouTube and Instagram or TikTok?

11:53 My biggest plat my biggest uh well, not my biggest. I should I actually now I actually it just surpassed TikTok. So my biggest platform is actually Facebook because I know my audience. My audience is mostly women above the age of 30, like 30, 40, 50, 60. A lot of them are are moms or grandmoms. Like that, that is my audience, and Facebook is where they're at.

12:12 So I just passed a million on Facebook and it it just surpassed TikTok where I had a million. And on Instagram I have 500,000. And so like I put a lot of focus into my Facebook audience, and what I do is I take the stuff that works well on Facebook, and then from there, if it if I see that it works well, I'll, you know, add it to Instagram and TikTok and YouTube and stuff like that.

12:34 Uh to give you a sense of it, I started on Facebook. I was, you know, posting blogs about academic research in Facebook groups that you could do that back then. That was my entire marketing strategy. I would write one article a week, put it on a bunch of Facebook groups, close the book, and everyone was like, Yeah, you have a blog.

12:51 That's it. It's kind of a sweet time when I think back on it now. But you are you actually you're just posting on your Facebook page? Are people finding you organically on Facebook? I'm I'm very interested in this. I've I this is unique.

13:05 Yeah, it's it's all because of Facebook Reels now, you know, just like you know, people scrolling through. A lot of people, you know, will scroll through their Facebook reels. And so Facebook reels changed the game for me, at least. And now people find me through that, and they're like, oh, this guy's a goofball.

13:22 I like him, you know, and then they end up following from there. So Facebook Reels is what changed it for me. And once people, you know, follow me, you know, then they're gonna see, you know, like a lot of my blog posts and a lot of my uh static images and stuff like that. So I I use Reels as a growth mechanism, and then once they're there, then I'll give them all the other stuff.

13:42 Yeah. Do you have a Facebook group? I know Tracy.

13:46 I used to. That's a big one. I used to, yeah. Um, the only reason that I don't have one anymore is because I I wasn't able to moderate it. And it was it got a little bit too much, and and I was uh I was it was just a little too much at the time. So yeah, I I used to though.

14:02 Yeah, that's interesting. Do you feel like you don't need it now in terms of I would like to I would like to have one.

14:07 Um what I would probably do if I were to start it again, because I know I know a lot of my audience would join it, because it's it's a great community, you know, for people to not just see stuff from me, but to talk to each other. If I did do it again, I would just have moderators, people moderate it for me, and now, you know, and I would just monitor it.

14:24 Yeah, so you're so now I get a I'm just getting a sense of the span of everything you're doing. Because I'm about to ask you about doing all this work, especially given that you're doing it by yourself. What does your routine look like right now? You've probably, you know, clearly you've developed something that's gonna work for you.

14:41 Yeah, I it's it's like a I'm like a robot now that I because I've been doing it for like three, four years straight. But one thing I always tell people, because I think a lot of people don't realize this, is that I still have a full-time job. You know, like I I'm the I'm the uh director of of paid media at a marketing agency.

14:58 And so like during the day, I am working a nine to five uh in center city, Philadelphia, just like everybody else. And so what I do is, because I know you heard you asked earlier, like, when do you sleep? So what I do is still asking that question. Yeah, yeah, it's it's it's difficult. But like I what I did was I I gave up my weekends.

15:16 So what I what I do is I'll work my nine to five, you know, during the week. And then my Saturdays and my Sundays are spent for content creation. So what I'll do is I'll either film and or write my content for that upcoming week. I'll do all of it on Saturday or Sunday, and then I'll schedule it out.

15:34 And so I don't really have much of a weekend. However, I have my weeknights. So I'll, you know, work nine to five and when I get home, I don't have to do anything. You know, it's still it's still easy for me to go to bed and get eight hours of sleep because I did all the work over the weekend. So I'll just schedule it out.

15:52 I just I try to be proactive.

15:53 Yeah, you're doing uh it's interesting, you're kind of letting yourself do that hyper focus because you know, we always talk about the night, you know, people talk about the nine to five and the five to nine, but there is a transition cost when you have ADHD and there's a certain amount of dopamine that we have to get during the day.

16:08 Absolutely, absolutely. I I've learned to channel my hyper focus my hyper focus, but it's not always perfect. Sometimes, you know, it took it takes one thing to just distract you, and all of a sudden it's just like it's gone, you know. But I I try to give myself grace because not every night, not every weekend, not every day is going to be perfect.

16:27 And I know that I do the best that I can, and that's what matters. I have my systems, I have my structures in place, and I just go from there and I do the best I can.

16:36 Would you consider yourself to be an introvert?

16:38 I am 100% an introvert. I am. And not for the not for the reasons that people think. Because sometimes people will be like, you don't seem like an introvert. And I'll be like, why do you say that? And they're like, Well, you're not shy. You don't seem shy. And I'm like, Well, introversion doesn't mean shy.

16:53 Introversion is just an energy thing, is how you uh decide to replenish your energy. I am not a shy person. However, I'm very selective about who gets energy from me. I like like group large groups of people, you know, uh don't really get a lot of energy from me. It drains me. But also, if I'm speaking to you one-on-one and we're just kind of BSing and like it's small talk that isn't really going anywhere, that drains my energy.

17:18 Right. So it's one of those things I say to people, I like being around people. I just don't like sometimes being with people. You know, like I live in a big city, and people like, how can an introvert live in a big city? I'm like, it's actually very easy because when you live in a big city, it's not like you're walking down the street and everybody's like, hey, how you doing?

17:36 Good morning, how you doing? Like, no, everybody has their headphones in, everybody's minding their own business, and like you're just going to work, you're going to the shop, wherever you're whatever you're doing. So it's pretty easy for me.

17:45 Yeah, it's funny. I've actually I've done big city and small town, and I'd say small town can be more exhausting because they do do that.

17:51 Oh, yeah. I could never, I could never do a small town. There's no way.

17:56 Yeah, yeah. You will find yourself stopped by a lot of people that are.

18:00 Yeah, no, couldn't I couldn't do it.

18:02 Okay. So I guess my question then for you, because you've been developing this, you know, you have quite a large presence, a new brand, you clearly have a system that you've built out, and you're still working the job you're working. Is that the long-term goal? Like, where do you want to take this?

18:19 That's fantastic because it's actually very relevant for me because that's something that I've been contemplating. Because uh I I speak from a from a position of privilege where I currently have two salaries, more or less. Like I have my full-time salary and I have my content creator salary. And so I have two streams of income.

18:38 And so I'm speaking very much from a from a position of privilege. It and it's at a point now that it's sustainable enough as a content creator. I'm like, should I get rid of the daytime job and just focus on me? The the easy answer is like, oh, hell yeah, do it. Yeah, absolutely, Kai. But but what people need to remember is that all of this stuff is so fickle, you know, like my platform can just go away at any second for any reason.

19:07 Like, there's so many things that could happen. And so it's like, okay, do I want to take that big swing and leave a very comfy job for this, or do I want to stay comfortable? And so that's actually what I'm trying to figure out now as we speak. Like, what is the next step for me? I don't, it's not doing both, I'll tell you that.

19:26 Yeah, that's really interesting. Have you ever thought about coaching? Because I I know a lot of people in your space do go into coaching.

19:33 I have, yeah. I definitely have thought about it because a lot of people reach out to me as if I am a coach. And so I remind people all the time I am not a mental health professional, nor do I pretend to be one. Sometimes I'll say, I'm I'm not a mental health uh professional and I don't play one on TV, you know?

19:48 And so, and so I I all my content is just speaking from my own experience and things that I've learned along the way. And I I pass that knowledge on to the people that want to watch or listen. But I have, you know, I'm friends with a lot of ADHD coaches and therapists, and uh they're like, Kai, why don't you just do that?

20:07 And I'm like, this is tempting. This is very tempting. So I I have thought about it for sure.

20:12 Because I sort of think about, you know, I I'm a former academic turned coach, and now we provide operation support for businesses as well. So we help with the actual building of things when they need it. And I consider that my day job. It's interesting you should say that. And then I have a like a line in the sand, and then I'm working on content.

20:34 I could sort of have those two, but it is very much like this one is the day job, and then this one is the one that like is it might go well or it might not, and I can't rely on that as a full-time, I'm not a full-time content creator. So it is interesting. It kind of still has that feeling to it. It's just you both are paying you from you.

20:53 Yes, yes. It's very difficult for me right now to work for somebody. That's that's the biggest struggle for me is to work for somebody. And people that might be watching or listening to that know what corporate world is like, you know, how tough it can be. We talk about the research into that here.

21:08 Like the the people environment fits, like that conversation, it is it is tough with even the best. Because at the end of the day, like I have people on my team and I'm aware, I'm like, hey, I know this isn't the most ideal way for you to do things, but it's the most ideal way for me to do things, and and I have to I have to let that be the priority.

21:28 And but if you yeah, and if you work for yourself, then you you are the priority and your energy and how you work is the thing that takes priority.

21:36 Mm-hmm. Absolutely, I agree.

21:38 Cool. Well, I want to know like what are some of the biggest the things that you've said to your audience that has resonated the most and been the most helpful, do you think?

21:47 That's a who that's a good one. Um, I would say like because I try to validate people's experiences all the time because like, especially with ADHD, because I always remind people that ADHD is a spectrum. So, like my journey with ADHD might be different than yours and vice versa. But I think one of the things that people respond with, respond to all the time is the knowledge that it's not your fault.

22:10 Like you're not lazy. You know, you're not, you're not, it's not that you're not working hard enough or anything like that. And especially with women, like there's a lot of women that follow me and tell me their stories. And I've I've been so lucky to get educated by women telling me their stories. And a lot of women have have resonated with the things I talk about in regards to how so many more women are getting diagnosed with ADHD in their 30s, 40s, 50s, and 60s.

22:37 Because when they were younger, ADHD showed up differently in in girls than it did in boys. So doctors weren't even looking for ADHD in little girls. Because it, you know, that the people usually think of ADHD like a little boy jumping around in a classroom, not being able to sit still, not realizing that the age in ADHD is hyperactivity.

22:58 Hyperactivity is not just a physical thing, it's a mental thing. So there was a lot of girls in school that were hyperactive in the brain and you couldn't see it. And so it it's conversations like that that I think my audience has resonated with the most. And not only do I get to share the things that I've learned, but I also get to talk with them because, you know, and learn from them.

23:19 That's the best part about what I do. As I learn from the people uh around the world and I share their stories.

23:25 Yeah. No, I think that's so important. And it is funny, I think, especially when you've been in this space for a while, you start to think, surely everyone's heard this by now, but they have not. Like this new people every day being like, what? This is a thing.

23:40 Yes, absolutely. Every day, you know, like I could post the same video, you know, I could repost it, and there's always gonna be like a new audience member like, oh, I didn't know that. Like, I think sometimes content creators take that for granted. I think they are surprised that sometimes people like not everybody knows who they are, you know.

23:56 Like it's it's okay to repeat some things, it's fine.

23:59 Yeah, it's that old marketing space. You know, we we are not talking to a standing army, we're talking to a moving parade.

24:05 Amen. Absolutely. Yep.

24:08 Yeah. Well, I have a few questions we'd like to ask everyone. What would you say is your biggest professional achievement so far?

24:16 There's a couple. Um, I think number the first one, and this was a very validating thing for me, was a couple of years ago when President Biden was in office, I got an email from the White House uh inviting me to the White House to talk about content creation and mental health. And I got this email, I'm like, there's no way this is real, right?

24:37 And I'm like so random. Those emails, right?

24:41 Absolutely. And I'm like, there's this is there's no way it's real. And so usually whenever I get an email like that, the first thing I'll look at is the sender. And usually like it'll be like White House at gmail.com. It's like, okay, well, that's not that's not the White House. White House doesn't have a Gmail account.

24:55 But I saw it said, it said, you know, uh whatever the username was at whitehouse.gov. And I was like, oh, wait, I think this is I think this is real. And so I responded, and you know, and they were like, okay, yeah, boom, boom, boom, here you go. Next thing you know, about a month later, I am in the White House with a bunch of other content creators talking about being a content creator with President Biden right there in front of me.

25:24 I have pictures have and video me talking to him and shaking his hand. It was the most surreal but also validating thing at the time. I would say that was number one. Number two would be actually something that's happening for me next week. I'm not sure when this is this will air, but next week I got invited by Paris Hilton, like the Paris Hilton, to her house to talk about ADHD with a bunch of other content creators.

25:53 And I'm like, you know I exist? Like, wait, what? Like her team reached out, and that's another thing I thought was I wasn't it wasn't real. But then a couple of content creator friends of mine are like, Did you get an email from Paris Hilton? I'm like, Yes. Next thing you know, I'm flying out to LA on Tuesday to go hang out with Paris Hilton.

26:11 So, like I would say, like those are those are really cool professional achievements that validated my my journey for sure.

26:19 Yeah, yeah, 100%. I love how you said I have video. And you sort of I get the sense you blacked out during the Biden conversation. You're like, I have video evidence.

26:29 I I do remember that I asked the dumbest question. I do remember that. Uh I I asked him what his favorite social media platform was. I had he doesn't he doesn't use social media, like it's not him. And I just I was so I was so taken back. I like and I tell people, like, I don't know if the president of the United States has ever walked towards you expecting you to say something before, but let me tell you, it's not not something that uh is easy to grasp.

26:56 And so it was a very odd, surreal experience, but I'm glad it was taped because otherwise I'm like nobody would believe me if this happened.

27:02 Yeah, no, that's amazing. And then on the other side, do you have a professional failure or embarrassment that sticks out? And how did you deal with that?

27:11 How much time do we have? Uh no, it's like there's a lot because I I the failure happens all the time. And so I try not to view failure as a negative thing. I don't like I I think sometimes like the word failure has a negative connotation, but failure is a good thing because when you fail, that's a learning experience.

27:30 I think you learn more from when you fail than when you succeed, you know? And so every day there is a failure of some sort, big or small, that I learn something from. And so it's it's hard for me to like name like one thing because every day brings something different. Of course, there's ones that I'm like, ah, you know, but like that just comes with the territory.

27:52 And I tell people all the time, like the person that you're talking to right now is a product of that failure. I am the person that I am right now because I failed so many times and now I'm here. And so yeah, there's there's a lot of failures.

28:09 Yeah, it's funny, especially with content. I feel like one of the biggest failures is when you're like, I'm gonna put something out, and then you don't, and then you're like, oh.

28:15 Oh, yeah. Yeah. Or just like I'll get it done in like in in general, whether it's content or not, you know, like like a lot of times, I'm sure a lot of people in your audience you could think of a time, you don't have to be a content creator to relate to this. You'll say, I'll get it done, and then you it just won't happen for whatever reason, and you and you beat yourself up, you start to spiral.

28:36 Am I not working hard enough? Should I have done this, this, and that, all that kind of stuff? And uh do what I do, give yourself grace. You're doing the best you can. And sometimes things pop up. Just try to be better today than you were the day before. That's all you can do.

28:48 Yeah, yeah, 100%. And on that note, do you have a favorite quote? Something you like to say to other people or something you like to say to yourself?

28:57 Yeah, uh, it's actually my favorite quote, is one is was the title of a key my keynote address at Neurodiversion uh this past year, and that it's it's it's okay to hate your brain sometimes. And I think that's it's a controversial thing to say, but it's it's true. I I I think you can only really accept something you're allowed to be honest about.

29:19 Some days I love how my brain works, some days I can't stand it. Both are fine, you know. That permission that you give yourself to feel that is the whole thing. So give yourself permission to to to hate your brain sometimes. But the the key is like don't live there. If if there's something bothering you, okay, now you I acknowledge your feelings, your feelings are valid.

29:39 Now what can we do about it? That is the most important thing.

29:42 Yeah. Yeah. No, that's awesome. That's awesome. Well, Kai, tell everyone where they can find you.

29:50 The easiest way is to visit my website at thevibewithchi.com, or you can find me at the Vibe with Kai on all major social media platforms. That's where you'll find me and you'll see my goofy self doing goofy things. That's where you'll find me.

30:05 Amazing. Definitely check him out, guys. It's really worth a watch. And if you are listening to this and you're like, oh, this business stuff is getting me down, then feel free to, like I said, check us out down below. There's lots of different supports there. Um, we all deserve to scale together. Thank you so much for listening to this episode of the ADHD Skills Lab.

30:24 If you liked it, leave us a five star review. It helps other people learn more about us. And thank you so much to our wonderful team for making us sound good, look good. We couldn't do it without you.